The Hidden Benefits of A Short URL for Google SEO

By | August 14, 2019

hey everyone it’s neil patel here and today is another Q&A thursday video where when you have a question I answer it and I’m here with Adam from viewership I guess and this week’s question is this is from our buzz and says hey Neil your content is amazing and he has a question what’s the benefit of shortening a URL and what websites would you recommend to shortened URLs if you want a shorter your URL you could use bitly but I don’t recommend using too many tools like that the biggest benefit of a short URL that’s keyword rich you tend to rank higher in Google when you have a long URL with too many subfolders you’ll notice that your rankings won’t be as high compared to when you have less subfolders and you have shorter URLs that are keyword rich a good example of this is if your URL is very long and I used to have this with neil patel common my older posts what google sees this hey your euros really long and it has all those keywords so your blog post must be related to all of those keywords combined together they think it’s related to a very specific topic the moment you end up churning your URLs Google’s like hey this content is about like one of my URLs is what is SEO so Neil Patel com / what – is – SEO that page ranks on page 1 of Google for the term SEO and it ranks for a lot of other SEO related terms it’s short and because this shirt Google is like oh this URL is about SEO and all the other topics around SEO but if my url was link building the key to SEO I would only be ranking for certain link building related topics or if my euro was even worse link building the key to SEO in 2017 and I know were already past 2017 Google will be like oh this article is about 2017 and link building and SEO for 2017 so don’t pigeonhole yourself with really long URLs the shorter they are the better in addition to that people do remember the URLs for example I know to login to WordPress it’s my eurocom WP dash admin or – login right people remember short URL by keeping it short people remember it more they’re also more likely to share what a URL is really long and complicated you’re gonna be much more likely to misspell it and share the long link and people mess up when they link to it from their own site when they share it on the social web sometimes it creates problems as well I know some sites like Twitter yes they shortened the URLs but some have a cap in the URL doesn’t look nice and it gets cut off and it gets pushed to the second line but you want to just keep it short so people can remember it what about buying domains short like super short like one word two word domains does that matter it does help one of my competitors is called keyword tool do-right it’s not a calm it’s not a dork but it’s keyword tool dot whatever I am yeah what do you think they rank for on Google I don’t know keyword tool maybe that’s right and I’m also trying to rank for that keyword tool that term because I bought a company called ubersuggest and the URL Neil Patel comm slash we were suggest also ranks for keyword tool but not as high ranks on I think page one or page 2 or page 3 somewhere around there and a venture will climb up over time if I had a URL that was keyword tool calm when people talk about me they link to me when they link to me what’s the anchor text that they’re gonna use you know Patel well yeah cuz my name is Neil Patel but if my name was keyword tool oh yeah keyword tool exactly so helps you rank for the term right right also in addition to that when you have a shorter URL that is the keyword or shorter domain name that is the keyword you get more brand queries and we’ve talked about this in past videos brand queries are huge when it comes to rankings if Google wants to bring BMW in General Motors and they both have a ton of links what do you think they’re gonna do to decide who to ring first yeah the look at SEO factors but they already both optimized they’ll say they both already have millions of links they’re gonna be like oh well ten times more people are typing in BMW than General Motors they must be a more popular car manufacturer and I don’t know true and who’s more popular but you can see using Google Trends slash trends you can type in BMW and General Motors or GM you can see which one’s more popular goggle is using that to decide who should also be ranked higher the reason also rank decently well for SEO terms like online marketing is because a lot of people are googling Neil Patel I built up a brand I’ve been doing a podcast do these videos where people get to know me and they type in Neil Patel or variations of it Neil Patel blog Neil Patel SEO and you open a video a word tool yes you know but you a couple times so there you go and all that helps with my rankings yeah the the point I’m trying to make and you’re brought up amazing question is do domains matter yes domains matter short domains with keywords or even better really long domains with keywords aren’t as effective it used to be much more effective years and years ago like three four or five years ago and people call the exact match domains Google’s now change your algorithm where they don’t have as much poll as they used to but yes I take still have decent amount of pool because anytime you type in like New York City hotels or hotels or anything related to hotels hotels are calm pops up right and that’s why short is effective and that’s a good hack for you guys if you want to rank really well for one specific T word keyword that’s a money keyword go buy domain with that keyword it doesn’t have to be a dark home or org just look at keyword tool dot io it’s a dot io and they still do well you can too all right there we have it I love it so that’s it for this week’s Q&A Thursday videos if you guys have a comment or a question and you want to answer on next week’s Q&A Thursday’s leave a comment below we both read it we go through all of them and we may select it either way you’ll still get a response from me I answer every single comment even though it takes me a bit of time in addition to that if you enjoyed this video like it share it tell other people about it do appreciate it and thank you for watching and make sure you also subscribe to the channel

73 thoughts on “The Hidden Benefits of A Short URL for Google SEO

  1. Tech4Mallus Post author

    As always, the video really helped me. Thank You so much for sharing your knowledge with us. Ubersuggest is so cool, I loved it. <3

  2. nanda kishore Post author

    But how can we use bitly shortened URL as one of our blogs page URL??
    Did you mean this as you have mentioned bitly in the video!!

  3. TheLegendSpeaker Post author

    Wow. This was a very useful and helpful Video! Thanks!

  4. PRAKASH MATRE Post author

    Great video about URL shortners and its effect on the SEO. I’m finding lots of backlinks in Moz’s Open Site Explorer too, I suppose this is a good way of increasing backlink diversity.

  5. Himanshu maurya Post author

    #asktoneilpatel hello broo i want know about the event blogging and many more things plzz tell me

  6. vikram kashyap Post author

    Hi Sir..

    I want to know about tagline of pages and keywords that we use in our pages.

    As many websites has same keyword and same meta description and tagline so how we can do our seo one step better than others..

    What are the measure criteria that can help to improve a website visibility. What are the basis tools that we can use in improving websites content management and tag management.

  7. Kk Ezekiel Post author

    Hi Neil, if I have 150k organic searches each month and I have released a competitive product on amazon how can I get more sales and reviews. Should I link to my product through my content? Please give me tips on how to get sales and reviews

  8. youtube blogger amar Post author

    bro just give me answer of one question…..
    1) i build 1000+ backlink on high quality website (all DA and PA is 50+) but still not rank…
    keyword competition is just 25 ( check in ahref tools )….

    i want to do online digital marketing business not want to do just simple job…….. please helep me

  9. Sherin S Post author

    How about those urls which shows date and year, still top sites are use them,

  10. Relationship Marketing Post author

    Cool, glad I picked the right url 🤩
    My question is, when creating blog links should we include or can we exclude the /blog/?


  11. SaBah Leilee Post author

    I can not afford a domain name on the premium domain dotcom. What are the next three SEO viable domains?

  12. perfect shubh Post author

    hey, Neil, great content again from you, I have a question that is, how to rank on google in google's answer box? what type of terms we have to use or how to write a post which ranks in google's answer box. please make a separate video on all statics to solve it. because of answer box is also a ranking factor. plaese help, thankyou.

  13. Chiranjeev Singh Post author

    thank you Neil. As always great information.

  14. Rohit Sharma Post author

    Is .cf domain work well for seo ??? Please help

  15. Saurav Deb Roy Post author

    Great video, thanks for being amazing.
    You've advised not to use past dates in URL as that would make Google think this is not relevant anymore. What happens if I reverse this…So if I add 2019 in a URL, would it get a preference next year?

  16. Max Diaz Post author

    Awesome Neil, But google removed the shorten URLs service, and they gived the webmasters a year to update their links (remove'em)

  17. shubham procha Post author

    Hey Neil I want to ask thier is a city name Chandigarh in the INDIA I want to by domain about Chandigarh but Chandigarh is also mentioned as CHD as a short form So what should I included in my domain Chandigarh or CHD I asked this because you said shorter domain ranks better and can I purchase a .tk .BTW domain does it effects ranking?BTW awesome as always 😉😉

  18. perfect shubh Post author

    how to find out the latest most asked questions in our industry to write about. means if we write many blog post about personal finance and our blog is about all about finance and money how to find out what is people asking most that time? which keyword is in trends. please help.

  19. FlyRyde Post author

    Neil, how do you feel about the SEO from BLOG sections of Ecommerce sites, like Shopify or BigCommerce? I've just spent a couple days loading up my blog with all of my YouTube content from the past 6 months, in hopes that it drives more traffic to my website.

  20. Maulik Dave Post author

    Is it paying for backlink is good way… kindly advise.

  21. Mello Multimedia Post author

    Hey Neil, love the valuable content you put out. Quick question – does buying a keyword domain name that redirects to a main site help with SEO? Or even buying a domain that is has the keyword + location of business? (Example: or I still see people doing this, which is why I ask..

  22. Karunakar Patel Post author

    Thank you for sharing your ideas with us…! I have a question:- How can we get rid of "Eliminate render-blocking JavaScript in above-the-fold content". Even popular sites like & have got the same problem. Does this problem affect in SEO and ranking in google ?. Thank you

  23. Chandan Gupta Post author

    Hey!👍 Your all videos are very knowledgeable..

  24. MrAlpesh1981 Post author

    He Neil. It was surprising to know that emd is till working.
    I want to know can we 301 redirect domain to another new domain to avoid negative SEO due to bad backlinks? and of course carrying positive SEO to new domain with help of 301

  25. Somesh Kumar Post author

    Hi Neil,

    I had been following you and my blog came on the first page in the last month, but I changed permalink and I lost my ranking. Now my homepage doesn't appear in Google. One of my pages is coming on 6th page, but that is an image. I don't want that image to rank. I don't want all of the images to rank. What should I do? I am unable to remove these unwanted urls to rank.

    Please Help

  26. Arbaaz Ibrahim Post author

    Thanks a lot Neil. You answered my question. Greatly appreciate it.

  27. Anand Post author

    Hi Neil, if my focus keyword is 'Lose Weight Fast', is it better or worse to add 'How to' in the URL?
    ie 'How-to-Lose-Weight-Fast' vs. 'Lose-Weight-Fast'. Which one would be better for SEO?
    The reason why I'm asking is that a lot of people begin searches with 'How to'.
    Thanks! -Anand.

  28. Barjunaid Cadir Post author

    Hi Neil & Adam, thanks for the video, I really learn a lot from your videos. Anyways, Newbie here. I am doing a website for religious org and have the problem to boost my audience. Do you have any suggestions for this

  29. John Wikx Post author

    Thank you Neil, your expertise in SEO tips are amazing.

  30. Nicnac 2018 Post author

    Wow! I really love it because always reply on every comment. That kind of hustle really inspires me. I really love your voice Neil it is so loud, clear and powerful. By the I'm a bit confuse on how to like costumize your url and that shortener.. does it apply to all the links that you need to share on facebook.. and also. I Really want to become you Neil 🙂 do you have like a basic tutorial on how to become like you ? an Internet Marketing Master 🙂

  31. Abdulla Maseeh Post author

    Hi Neil, What about building Silo architecture sites? some SEO expert believes creating a silo architecture helps SEO which is somewhat opposed to what you just explained because it will create many subdirectories which will result in longer urs. Do you recommend Silo structure ? Please explain

  32. Saurabh Darade Post author

    Neil what you think about Adsense C4C? Click for click. Peoples getting 5 to 10$ CPC every click. When this will stop? Or google can't find solution for this?

  33. Saurabh Darade Post author

    Neil please suggest me any low keyword difficulty keyword, Please reply with name 👇😍

  34. Technical Hindi Post author

    Hey Neil sir your video is amazing great job

  35. Biswarup Bouri Post author

    Hey Neil that was awesome video.
    I have one question in my mind hope you answer this.. "How to encourage my readers/followers to do brand search queries?"

  36. Inventions and Creations Post author

    Hey Neil,
    Which Shorten URL's are better Either Our own like for site:, exmp.le or Bitly Links.

  37. Saurabh Darade Post author

    Neil please speak one line in Hindi 😄 please

  38. Rajesh Jyotishi Post author

    Neil, I am in the financial services and I have some domain names such as,, etc. Is it better to have 1 website that focuses on all of the products we offer or multiple websites that are more product specific?

  39. Tech4Mallus Post author

    Hey Neil,

    When we search "Neil Patel" on Google, we will get your website with some sub-links. Right below the result, we can see "Latest from" tab. How did you get this or is it manually done by Google?

    Waiting for your reply 🙂

  40. Maulik Dave Post author

    Hi Neilbhai
    Can u create a video for tips on ranking in local seo organically ? Any other quick way help me rank quickly on google first page for specific city than backlinks ?

  41. omar helpin Post author

    hey neil in ubersuggest does the search volume show how many people google that keyword daily or monthly ?

  42. Saurabh Darade Post author

    Hindi- Namaste! Kaise hai Aap log? Meri hindi kaise hai batao?
    English translation- Hey all! How are you guys? how is my hindi?
    Speak this links please 😄😍

  43. Core Infusion™ Post author

    Thanks for your time, energy, and expert information.

  44. Thane's Business Post author

    most say exact match domains are ineffective, i have a ton from a decade ago, you however say they're still somewhat effective. ok thanks

  45. Arjun TK Post author

    Thanks Neil for this information. What if we are using numbers in our domain name? for eg: use case like or will rank better? or does numbers in domain name affects ranking?

  46. Anurag Batra Post author

    Sir you told to use bitly sir why we should not use as it belongs to google?

  47. nitin sharma Post author

    hi neil, great information
    i have a spiritual channel in india what is the best growth hack for this kind of business.

  48. Deen Post author

    If I was to start a digital marketing strategy for a small business with high competition, where should I prioritize more like – should I put more weight on Social Media, the online presence or optimizing the hell out of their site.

    I know it's all about the combination and how you mix it up and balance. Still, what would be your advice for me?

  49. SLIMNICS Post author

    How about a keyword rich url but it redirects to your brand url…do you think that would still be effective ?

  50. Rohit kirpa Post author

    Very helpful
    Congratulation for Uber Suggest
    It's a great tool

  51. Stefaan Quackels Post author

    The buying domain tactic for kw-ranking is an interesting one. Would it help with rankings if I, for example, write a post on a "Comprehensive Trello Guide" and then buy the domain ""?

    Keeping in mind this domain has no backlinks or authority yet?

  52. Shantanu Varun Post author

    Are you saying can i buy exact match domain build backlinks to it then can i outrank my competiton because of anchor text being a my target keyword.?

  53. Mikey Digital Post author

    hey neil,

    first i want to thank you and your team for all the content you guys put out. im trying to research much as possible on Digital Marketing and i have a question for you.

    you once said "out of all channels i tested as a marketer, email continually outperforms most of them" do you feel this is still the case? cheers

  54. Sousa Alves Post author

    Já tenho um site e aí será desde 2016 será que está morto?

  55. Gabe Johansson Post author

    This is good to know because I've just been using the post title as the url. I'll be changing this from now on. Also, congrats on 100k subscribers!

  56. new tech hindi Post author

    hi neil i am following you last 2 months and i learn many things from videos it,s really helpful for me
    when you come to india i want meet with you ?

  57. dh razu Post author

    Does that mean Domains length is matter not TLD, right?

  58. AT George Post author

    Hi Neil, Great to see your Channel. A Different Topic, What is the best daily budget to test a product from Aliexpress in Facebook for Dropshipping. Please reply

  59. Hossain Rasel Post author

    I bought a two words domain but it is competitive, it has two sides search- such as (high protein dog food) (Low protein dog food ) my domain name is (pets protein). please give me a suggestion is this domain is suitable for me?

  60. Latosha The Stylist Post author

    Hi, I am interested in shortening my youtube URL and having problems doing so ( I just started my channel so I am not eligible for a custom URL just yet, but I need it shorter so it will look better on my instagram account) I tried bitly but it knocks out the name youtube when shortening. How can I shorten my URL link and still have youtube inside the link? I hope this makes sense

  61. Aneeqa khan Post author

    Hey sir i wnna know whats the new policy for choosing domain name ?? it should be with long keyword or short ??

  62. Jatin Chhabra Post author

    So exact match domains still work. Though it need to have quality content, good ux…

  63. Karen Vaisman Post author

    As always great content Neil! Question on local seo – do you recommend a URL with a town name in it along with your keyword in it? Example: KarenVaismanPhotography/Headshots or /Headshots-ThousandOaks ?  or do you recommend just putting town name on page content, or making a URL called locations and list all your local town? thanks! – Karen


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