The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

By | August 20, 2019

In the previous video,
we’ve described what a focus keyphrase is and why it is important to choose the right
focus keyphrase for your posts and pages. Now, we’ll explain
how the Yoast SEO plugin can help you with optimizing your text
for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input
field for your focus keyphrase. When you fill out your focus keyphrase,
the plugin evaluates the page’s content and provides feedback on how to improve
the text for that focus keyphrase. For example, it checks if you use the focus
keyphrase often enough throughout your text, and whether you use it
in enough subheadings. So, the plugin basically shows
to what extent your text is SEO-friendly for that specific focus keyphrase. Search engines are becoming smarter. They increasingly use the context
surrounding terms to build a complete picture
of what that term means. That’s why we help you optimize your text
with synonyms as well – if you have Yoast SEO Premium. Synonyms of a word are words or phrases
that have the same meaning. A synonym for [dog], for example, is
[canine], [hound] or [man’s best friend]. Using synonyms in your copy can help
people understand it better, and it improves the readability of your text. If you repeat the same word
very often in your copy, it looks like you’ve written it
for search engines, not humans. In Yoast SEO Premium you can indicate
which synonyms you have used in addition to your main keyphrase. Then, the plugin will take these synonyms
into account in the keyphrase checks. Search engines also recognize word forms
such as plurals, singulars, comparatives, or past-tense variants of the same words. That’s why we also added this functionality
to the Yoast SEO Premium plugin. The plugin will now recognize all word forms
of your focus keyphrase. Sounds abstract? Let’s go back to the example
of the dog training school we’ve introduced in the previous video. Let’s say one of their focus keyphrases
is [teach dog to sit]. With this new functionality, the plugin
will not only recognize the exact keyphrase but also alternative matches
with different word forms, like [teaching dog to sit]
or [teaching dogs to sit]. In addition, word order doesn’t influence
keyphrase recognition anymore, both for search engines and in Yoast SEO. So, it doesn’t matter if you write
[a trained dog] or [a dog that is trained]. In both sentences,
the Yoast SEO analysis will find the keyphrase
you’re optimizing your post for. This will enable you to write
in a more natural and free way and still get green bullets from Yoast. Finally, search engines
also recognize related terms. This means that in a text
about puppy training, search engines will also recognize words
like [rewards], [commands] or [behavior]. In Yoast SEO Premium, you can also set
related keyphrases for your post or page, apart from your focus keyphrase. Your focus keyphrase
is the most important, of course. That’s why we’re less strict in our analysis
of your related keyphrases. So, in conclusion, you can fill out your focus
keyphrase in the Yoast SEO plugin, and then it evaluates your page’s content and provides feedback on how to improve
the text for that focus keyphrase. If you have Yoast SEO Premium,
the plugin will also check for synonyms, related keyphrases,
and different word forms.

One thought on “The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

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