The Difference Between Ranking on Google vs YouTube | Neil Patel

By | August 22, 2019

Has anyone ever told you that you can rank both on Google and YouTube, and get double the
amount of search traffic? It’s not always double, but
it’s a lot more search traffic than you’re getting right now. Hi everyone, I’m Neil Patel, and today I’m going to share with you the difference on ranking
on Google and YouTube. (harmonious music) Before I get started, make sure you subscribe to this channel. Follow, subscribe, whatever it may be, that way when I give more
marketing advice like this, you’ll get notified. The first difference for you is Google SEO takes a lot
longer than YouTube SEO. Did you know on YouTube SEO,
that if you’re gonna rank you typically rank in
the first 24 to 48 hours? And which when a video does extremely well in the first day on YouTube, it does well for the life of the video. On Google, on the other hand, if you create a web page or
you create a brand new website, and you optimize it, you’re not gonna get ranking on day one. You’re lucky if you get rankings in the first three to six months, it typically takes over a
year before you see results. So the big difference is
YouTube, first 24 hours determines how the video is
going to do in the long run. With Google, what
happens in the first year determines how its going
to do in the long run. The second difference I
have for you is authority. How many of you actually knew that both YouTube and Google look at authority? If you knew that, just leave
a comment below with yes. But there’s a difference. With Google, the more
authoritative your site is the more you rank for everything. YouTube is very similar,
but the difference is your authority in YouTube
fluctuates month-over-month. With Google, if you build links, you’ll continually keep
climbing in authority. Doesn’t always mean you’re
gonna get more search traffic, it just means over time, year-over-year, you should in theory do better. With YouTube, one month you
could have amazing authority and just crush it, but the
next month if you release seven videos and they’re all
duds and no one likes em, your authority drastically tanks and all your videos don’t do as well, compared to what they
were performing before. So with YouTube, you
have to continually fight and keep that authority
and redoing everything, in which you have to keep
creating new amazing content, you have to keep creating
amazing engagement, without that your
authority just keeps dying. But with Google, it keeps going
up as you build more links. The third difference is Google and YouTube look at two totally different factors to really determine rankings. Google looks at links. The more websites that
link to your website, the better off you’re gonna do. If you don’t know how to build links, the first thing you wanna do is go find all the people
that link to your competitors and ask em to link to you. You can use ahrefs. They have a tool, or
technically ahrefs is a tool but they have a feature,
more-or-so within ahrefs, called Link Intersect. You can put in your top three
competitors and your domain, and it’ll show you all
the people that link to your top three competitors
that don’t link to you. This is important because
if you reach out to a site that only links to one of
your hundred competitors, it’s really hard to
convince em to link to you. But if you find a site that links to three of your major competitors,
you know at that point that they’re open to
linking to you as well. So you wanna reach out
to all of the people that link to your competitors. With YouTube, it’s all about engagement, it’s not about links. The longer the watch time, not just the watch time on your video, but all the other videos on YouTube, in which if someone watches
a video from your channel and then watches some other
random person’s video, that helps counter your video’s score. So the more engagement
you create on YouTube, the better off you are. That’s why you wanna tell
people to like, comment, share, just like I’m telling you make sure you subscribe to this channel, like the videos, comment, it all helps. And similar to number three, number four is all about engagement. Both YouTube and Google love engagement, but the engagement is different. With Google, they’re
looking at how many people perform a search, click over to your site, and stay and click over to other pages versus bouncing back and
clicking the back button and going to the next listing in Google. If people stay on your
site, it tells Google that hey, they may have found
what they’re looking for. With YouTube, engagement
isn’t measured by bouncing, it’s measured by view time,
comments, likes, even dislikes. Yes, you may not want dislikes,
but it still is engagement. YouTube wants those kind of signals versus Google wants people to stick around on your website and not
hit the back button. With YouTube, if someone
watches your video and then they watch someone else’s video, and then another random person’s
video, it still helps you. With Google, if someone’s on your website, bounces back and goes to
someone else’s site after, that definitely doesn’t help you. And as for the last difference, well YouTube is easy to rank
for, and Google is hard. In which, anytime you
create content or a site, it’ll take you three, six months, a year, and I know I’m giving you a lot of ranges with how long it takes
to get results on Google, but that’s because some industries are more competitive than
others, but on YouTube you can see results in the
first 30 days, I kid you not. It’s wide open, especially
in the English market or even outside of the United States, it really is wide open. I know there’s tons of videos on YouTube, probably over a billion, but
trust me, it’s wide open. If you guys started
leveraging YouTube right now, I bet you if you were about
to create a brand new website, and a brand new YouTube channel, you’re more likely to get more
search traffic from YouTube over the next two years than
you are from your own website. That’s it. Thank you for watching. If you enjoyed this video,
make sure you subscribe, like, share it, and of course
if you have any questions, leave a comment below.
Thank you for watching.

80 thoughts on “The Difference Between Ranking on Google vs YouTube | Neil Patel

  1. WP Ridge - WordPress Tutorials Post author

    Always resourceful. It is very true… Google SEO takes longer than YouTube. Thanks for the insights.

  2. Viajando con Camu Post author

    I follow you in many sites. Thanks for the information ❤

  3. B.A.B.Y Investments Post author

    Going super niche is something that has been working for us. For the most niche content that we have created, we rank first on YouTube and Google.

  4. Lester Diaz Post author

    True, YT tends to be easier to rank. However, I have videos ranked on YouTube for competitive terms and have noticed that links and embeds also tend to influence your rankings inside of YouTube, so consider that also a factor for YT SEO apart from watchtime, thumbnails, etc…

  5. Tech and Health tips Post author

    Thanks to you so much…Wishing you a happy, healthy and successful New Year.

  6. khushal Rathod Post author

    hay neil patel happy new year and by the way what's your goal in 2019?

  7. Landon Hale Post author

    that's a badass jacket! where can i get one? very helpful content AND fashionable! : – )

  8. SamT Post author

    I don't know…Neil. You are the best 😊 Happy New Year to you

  9. BestStockStrategy Post author

    Your videos are getting better. You seem more natural in your delivery. Keep up the good work!

  10. Vignesh K S Post author

    Niel, is it too late to start a Facebook advertising agency?

  11. Alessio Giorgianni Post author

    Well, for the Google Authority part (also for YT, because it's a google branch company ) it's true until they change or update their algorithms. Nothing in this field is stable or reliable.

  12. Sachin Khanna Post author

    Hii Neil,
    Great video man. But do backlinks matter with ranking of youtube videos on Google's video carousel. I have confusion whether they use backlinks in rankings of video carousel.

  13. Jilson Jose Post author

    What would be your advise for someone who is gonna start his journey to the digital marketing world the next day? And Thanks in Advance☺

  14. Magda Hikari Post author

    It's a very useful advice to start on YouTube. Thank you very much for your help. Namasté 😊🙏🍀

  15. Mike Parniani Post author

    So much good info I had to watch it 3 times to get it all.
    Thanks Neil, Happy New Year.

  16. Surej Shams Post author

    Great video. I was just thinking about how to get started with a YouTube channel apart from my blog. Thanks for all the inspiration 🙂

  17. Meredith Ryncarz Photography Post author

    Neil, this is such a great video. The 24 hour ranking is a big thing i DIDN 'T know. I will have to shift my marketing to hit youtube within that 24 hour window. Do you have any suggestions for how to effectively market for that 24 hours?

  18. Rhonda W. Post author

    off topic but I am SO torn as to which to choose! I do not want to invest the time to dig into each and set them both up. Can you help Neil??? Sendible OR Meet Edgar? (thank you)

  19. At True Post author

    Great video Neil. I'm definitely considering startup up on youtube to market my small business.

  20. Sarfraj Lakdawala Post author

    Yes Neil, you are right as you said in 5:03: "Youtube can see results in the first 30 days"

    My experience: I already observed while I had uploaded my dancing video on Youtube and since launch within 2 weeks I got rank which is faster than Google.

  21. arpit srivastava Post author

    Every thing is true Thanks Neil and Happy New year 2019

  22. The Al Farabi Post author

    You Know Neil.. I am your huge fan and watch every single of your video. I just turned into 14 years this year. I have a lot of experience on Marketing. I have results and online courses on Udemy as well. But I am not able to get subscriber and facebook fans. I am very new to building audience. I know you are the best.. Can you kindly make a video on how can I build my own fans and promoters.. I wanna know A-Z of your audience making strategy..

  23. Manan Jain Post author

    I always thought of authority on youtube as to how well received the video is.

    Also, what about ranking for video on SERP in the video column or section

  24. Anjunakitchen Post author

    How does Google measure bounce rate on single-page websites though? Surely there'd have to be some other factor they measure like time spent on a page etc.

  25. Anjunakitchen Post author

    That is true, I feel like YouTube drives more traffic, but it's also more energy and time consuming to push that type of content day and out unless you're setup for it/have a dedicated space/setup.

  26. Yousra ELSawi Post author

    Thank you Neil for all your awesome, very informative videos. I have a question, do you think that YouTube is effective for non-English channels too (Channels in other languages)?
    I am at a crossroad, my business partner and I want to start a new Youtube channel and each one of us has a different opinion on what language should be used (English or our native language). We do have clients for all over the world. And would having a video in any other language than English and including English subtitles do the trick or English speakers dislike (or simply aren't used to) subtitles?
    Would love to hear your thoughts.

  27. howtomakemoney Post author

    Great video as usual Neil, i have used some of your methods to rank some websites and have made some good money from them in 2018. I have become a fan of your channel.

  28. myyou tubeaccount Post author

    Your jacket looks more like a straight jacket 🙂 Good tips and would love to hear from you in more depth, through a podcast would be cool.

  29. Raji Nair Post author

    Neil thank u for the translation below…it helps me jot down points when i am on my phone…

  30. Anna Kravets Post author

    Neil, thank you! Simply thank you!❤️❤️❤️

  31. MotiveVideoBook Post author

    Didn't know that there were so many differences-!

  32. Entourage Seoul Post author

    Good stuff! Your content is always quite informative!

  33. Elcer Goicochea Carranza Post author

    Por que tus videos, ya no están
    Subtitulados al español..? 😌😌

  34. RankWatch | SEO Software Post author

    These are some significant differences between Google and YouTube. These can help one easily comprehend with how the SEO for both Google and YouTube work.

  35. Celine Adobea Post author

    Hey Neil, I really appreciate your content!
    I have a passion that I am creating a long term brand and business from and wondering if I should add it to my existing channel and content or create a new one? I've seen a lot of people who also are going back and forth about adding all their interests to one channel or having multiple.
    Do you have any advice?

  36. Uma Chidambaran Post author

    Hi Neil
    Am from India and on the process of collecting materials on digital marketing for my trainees and your videos are a great help to me. Do you have any other suggestions.

  37. Brite-Knight Tech Post author

    How can I grow on YouTube? Explain please…………………

  38. ThePalelizard Post author

    Hi Neil, Thank you for all you do, it's greatly appreciated. I want to start earning income on-line but don't know where to start, I''m new to all of this and feel lost with terminology/technology. I feel overwhelmed and discouraged, so I'm reaching out to you in hopes that I'll achieve my goal of working for myself. Where would you recommend I start? Also, I'm extremely camera shy. Thank you.

  39. Afar Sk Post author

    Lots of love from India. Thank You for coming on Tryootech. We really love you. Please come here.

  40. Mitch Allen Post author

    How important is pruning out the deadwood on Google vs YouTube? Does it impact your ranking?

  41. Albert Santiago de la cruz Post author

    Greetings neil, I have a doubt. Because Romuald Fons says he can position a website in less than 1 month on the first page of google.

  42. Amazon and eBay Guru Post author

    Wow the value of your content is incredible, thanks so much!

  43. just dance Post author

    i don't have budget for content mkt. but i want to use it for my site
    is there any tool which can show backlinks for free of any site

  44. Prince Singh chandel Post author

    Hey Neil can you make video on ad word and campaigns.

  45. SLIMNICS Post author

    That you have 24 hours to make or break your whole youtube channel and that changing wardrobe for clips occasionally, can add visual interest.

  46. Travel Karma Post author

    Hi Neil, I absolutely LOVE your content, my colleagues hear your name every single day I'm always talking about you, haha. Just wondering, if I was to make a video about my products (kids travel activity kits), for example a testimonial video would it be better to make more videos sooner just with my phone, or is it better to put the time in and make a professional quality video? (I have access to a professional video producer, it's just that it takes time and we might only be able to do 1 video a month versus a couple of week if i do it myself)

  47. Ivan David Post author

    Wow! You deliver an insane amount of value, Neil!! 😀 btw: what happens with old videos that not performed well on the first 24 hours or even the first 30 days?

    Can I still do anything to rank them better?


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