The Definition of Digital Marketing by Neil Patel

By | March 2, 2020

– When it comes to digital marketing there’s a lot of confusion involved. What is digital marketing? What is it for? People make it a lot more complicated than it really is. But, it’s really easy to understand which is why I wanted to make this detailed introduction video that will just break it down for you. Hi everyone, I’m Neil Patel, and today I’m going to break down the definition of digital marketing by me in my own words. (upbeat music) Before we get started make sure you subscribe to this channel and if you’re on YouTube click the alert notification. That way, when I go live
you’ll get notified. Essentially, digital marketing is a form of marketing that encompasses the use of digital tools or channels to communicate to your audience. A good example of this is a channel that you may use to communicate to your audience is Facebook. When you post on
Facebook, whether you have one follower or a million,
you’re communicating to your audience. If you use tools like mini chat to put a Facebook message out or text message out,
that’s another example of using a tool to
communicate to your audience. These are examples of digital marketing. Now, businesses can
leverage digital channels, such as social media, search engines, emails and other sites to connect with their audience, right. So, it’s not necessarily just the channels that you may be thinking of
like Instagram or LinkedIn. Search engines are a good example of a channel that’s super popular and so is email. I know a lot of people are saying that email is dying, but
they’ve been saying that for over 10 years and
trust me, it is not dead. It’s being used more and more and more because it’s a cornerstone
of corporate communication. Now, there’s many different aspects of digital marketing. For example, in a digital marketing agency you may find a social
media marketing department or a SEO department or even
a UX department, right. These are all examples
of different departments that can happen to encompass
a digital marketing campaign. They all make up one big picture which is creating your
brand presence online. That’s the goal. So, when you think about UX, you’re like UX’s design, Neil, how is that related to digital marketing? Well, when someone lands on your website, that’s your brand, that’s your presence. How are you communicating that message out when people land? That’s all part of digital marketing. Just like when you post
an image on Facebook, sometimes that image is a photo, other times it’s a graphic. You may be using tools
like Canva which is free to create that image. Now, there’s also traditional marketing. So, I want to break down digital marketing versus traditional marketing so that way there’s no confusion. Traditional marketing is essentially the same idea as digital marketing except the idea of the online component or the digital component. For example, traditional
marketing would be using tools like billboards, print ads, magazines, newspapers, direct mail, phone calls, like dialing and saying hey, would you buy X, Y and Z from me versus using WhatsApp, which would be more digital. Doing direct phone calls, that
would be more traditional. In other words, traditional encompasses a form of physical marketing. Digital would be using tools like social media channels, emails, search engine optimization, blogging. You pretty much get the picture. So, why does digital marketing matter? Well, Google and Facebook generate more revenue than any other traditional media company out there because they control more eyeballs. That’s why digital marketing matters. It’s where the attention is. Look around you. Odds are at least half the people that you’re looking at right now have a phone and are on it, right. I’m not talking about the phones in the pocket, I’m talking about they’re literally on their phones. They got the Apple AirPods in their ears or headphones, they’re doing
something with their phone. That’s where people’s
attention and eyes are. If that’s where their
eyes and attention is that’s where there’s money to be made. Now, how many of you
actually look at billboards? Chances are, a bus comes
by with a billboard or you see a billboard on the street, you probably ignore it. That’s why Google and
Facebook are much bigger than any traditional
media company out there. So, is digital marketing
worth it for your business? Well, chances are it is. It’s worth it for almost
every business out there other than ones that are
like government related, and the reason being is
government type businesses are more contract basis where you don’t really need digital marketing for that. But, typically for almost
every single business you can do well through digital marketing. Now, if you’re not sure on
where you can get started with digital marketing, you
can use tools like Ubersuggest. You can type in any of
your competitor URLs or if you don’t know your competitors you can type in any
keywords and Ubersuggest will show you all the people rank for it. That’ll give you ideas for competitors. Now, what’s beautiful about Ubersuggest is it tells you what keywords
your competitors rank for, where they spend their money, what keywords they’re ranking for, what content they’re creating
that’s getting social shares from Facebook or Pinterest. It’s telling you what you
should focus on to do well, especially if you’re starting out. Now, if you have any
questions, you’re not sure where to get started for digital marketing even after watching
this video, that’s okay. Leave a comment below and I’ll help you and I’ll respond to whatever
questions you may have. If you are looking for help
like someone to just help and do it for you, check out my ad agency, Neil Patel Digital. If you enjoyed this
video like it, share it, leave a comment, tell
other people about it and make sure you
subscribe to the channel. Thank you for watching.

45 thoughts on “The Definition of Digital Marketing by Neil Patel

  1. Trap Drip Post author

    Good video! Keep it up! Would you like to be YouTube friends? :]

  2. Trendy Commodities Post author

    I'm such a massive fan of yours! You give great advice to your subscribers.

  3. SEO Tools TV Post author

    Conventional digital marketing is dead. Never use standard methods or recommendations, even if they worked for big brands and popular websites. Why? When someone discovered a working technique – thousands of others try to steal it. The top-10 is limited with the best possible content. You might disagree. However, Google is a judge. When I find online the 100% working check-list and I add them to my 100% unworking ones. Learn others in order to adapt their ideas with your business preferences. Develop your methods of promotion. Don't be scared to fail. It's only one way to find it! I'm teaching a lot about this on my channel.

  4. Arunashish Das Post author

    Hello, I have just started and I follow you from Day 1. I absolutely admire and respect your efforts Sir. I wish to start an agency on my own which will provide the digital marketing solution. Can I start that alone? How should I plan it so that I can complete projects on my own and satisfy my client(s)?

  5. kunal kapoor Post author

    Hey Neil, You have made my life easier by giving me a lot of information through videos, Instagram and the best of all your Podcast! & Moreover I just purchased Ubersuggest premium version!
    Thanks a Lot Appreciate what you are doing!

  6. RedSpectreNine Post author

    I like the video, but I wish people would define Digital Marketing (DGM) in more detail. One example, I get super annoyed when I see companies use SEM as a synonymous word for PPC, even though it covers both SEO and PPC. I feel like mapping out the hierarchy of different DGM topics would be incredibly useful, especially for HR teams looking to recruit.

  7. Timothy Maggenti Post author

    Thanks Neil, I suspect you will have lots and lots of questions coming your way!

  8. Harshit Post author

    Hey Neil, I was wondering why don't you use Youtube Ads to monetize your channel?

  9. Piyush Kumar Post author

    I think u made this video after watching garyvee superbowl ad instagram post

  10. Game Tekkit Post author

    Plz…Sir…you have burried alive the small digital marketers…. have some pitty….its a request 😭

  11. Ramon Tarruella Post author

    Excellent video, as always! In my opinion, Digital Marketing is taking a big chunk of clients from Traditional Marketing regularly, as you explained: what are the chances for someone who is looking to his/her phone to see a billboard? Thanks for sharing!

  12. Anwar Rosli Post author

    I like all of your video Neil!! But I have a question on how do I properly understand the process of SEO and how actually does it works?

  13. Vinod Trivedi Post author

    You have said that blogging will remain for a while but do you think that human being will leave to read and only watch the videos.

    What is your opinion.

  14. Vinod Trivedi Post author

    Please suggest some tools to create excellent content like demographic, audience. Etc.

  15. Vinod Trivedi Post author

    I am from India but I want to earn BLOGGING income in pounds not in dollars so, should I start blog for purticularly for Britain can I use also to get traffic from Kuwait.

  16. mindmelt productions Post author

    Great video! Digital Marketing is such a broad, yet multifaceted term. I like how you simplify it.

  17. InfoQuest Solutions Post author

    Hi Neil

    Thanks for your insights. Please help me how can I increase an audience on social media for a niche market. Like Amazon Consulting.

  18. Anshit Mishra Post author

    How do I view PPT files on the website using the Django framework?

  19. Abdus Sabr Post author

    Would you think Facebook Ads would be efficient for physiotherapists?

  20. Anirudh Khurana Post author

    Hi sir, your video was very informative. I am very much interested in socal media marketing/ management and content writing/ content management. What best I can do to excel my skills & get a job in this area? Thank you.

  21. Harry Rawat Post author

    Hi sir, I want to start digital marketing for clients but have no idea where to start , what is the first thing should I do etc etc.. please make a video step by step so that I could understand essay and clearly… would be really appreciated

  22. Basanta Khanal Post author

    how to know my competator is paying for a keywords from ubbersuggest

  23. naveen reddy Post author

    Hi Neil, you actually redefined digital marketing. Also, I think that search engines drive more traffic than all the social media platforms combined and the digital marketing is more eco-friendly than traditional marketing, for example in traditional marketing one will print huge billboards made of plastic which would eventually end up creating plastic pollution, but this is not in case of digital marketing.
    Your presentation is excellent and this video is a must see for every digital marketer.

  24. Shubham Butola Post author

    Hey neil patel digital team … Please make your ubersuggest api fast sometimes it creates problem and takes lot of time to process data

  25. Promothash Boruah Post author

    Nicely explained. Email marketing is unknown territory for me. You help me on SEO. Please create more videos on email marketing.

  26. affiliate freedom entrepreneur Chouraisa Post author

    hey neil virendra here i am keep asking u my question until u gonna reply my comment i am highly confused on what kind of niche should i select my target audience is student and my niche is affiliate marketing but dont know what to build in that to help student waiting for ur reply

  27. janhavi nityanand Post author

    Hello. Myself Janhavi from India. I follow you on YouTube. I want to build my career in digital marketing. And yes, remote working is best suited for me. Here are some of my questions:

    Is it possible to work remotely for US/EUROPE companies from India?

    What are the chances of getting hired in such companies?

    What skills are required to work for such companies?

    Looking forward to hear from you!
    Thank you.

  28. ANKIT Rawat Post author

    Sir I am new to this market.Can you teach me from starting bcoz I don't have much time to watch all videos and read all your post. Plz make a playlist.

  29. Brant T Post author

    You're a good man Neil Patel, appreciate all your good content brother 🙂 Gives me hope. HOPE is a powerful thing! Hope in a better worklife, in a better future.

  30. ali zaheeruddin Post author

    Hey niel Recommend me a sucesful supplement company marketing funnel to go and Gawk on!!

  31. Aliyan Shahzad Post author

    Dear Neil, my domain is showing the Site results on moz, ahrefs, semrush but its showing none at your ubersuggest tool.
    Check why
    I'll send you an email with my website details.

  32. OMan 6.0 Post author

    I'm a guy who wants to rank my channel at least with 20 keywords on the first page on google.

    Thanks to your Info/Tips right now I'm ranking with three keywords on the first page.

    Thank you so much for teaching me so valuable information. Any Support will be Appreciated!

  33. Subhrajyoti Mahato Post author

    I don't like internship. Tell me an another way to practice Digital Marketing.


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