The Best Google Search Tricks for 2020

By | August 26, 2019


In this clip we are gonna talk about the
best Google search tricks for 2020 and beyond- but before we do don’t forget to
hit the subscribe and bell button if you’re coming from YouTube and if you’re
coming from any other channel don’t forget to subscribe if you want to grow
faster because that’s what we help you do. Alright so check this out if we’re
looking at my screen if you’re watching on video right now
what we’re looking at is Google search console. Google search console – what I
like about is it’s free but the second thing is you are basically able to open
a report. If you go to performance section over here you can just hit open
report and then over here I can basically once I hit the the total
clicks total impressions average CTR what I can do is I can sort over two
pages over here and then I can just export this and I can look for the pages
that have a high impression count but a low click-through rate so you can see
for 15 free SEO tools to improve your Google ranking what I can basically do
here is to say hey you know what point one percent CTR I’m getting five
thousand clicks from it well if I can get it to like a 1% CTR that’s 10x guess
what I can now go to well fifty thousand clicks okay so that’s
just an easy way of getting more traffic based on what you already have. We do
have a tool for this it’s called click flow and so if you’re like a larger
website it doesn’t make sense if you want to manage it be able to test titles
and descriptions at scale so click flow allows you to do that you can check it
out we have a freemium version if you want to check it out. Also what I like
about Google search console too is you can actually insert your insert pages
for indexing too so I’m going to show you in my next tip I’m gonna show you
why that’s important but being able index pages on command is important and
then looking at your sitemaps looking if there’s any issues with your sitemap
coverage another enhancements to it they’ll show you mobile usability job
postings logos site links etc and you can also look at you know manual actions
and any issues that you’re facing so it’s like good it’s like an SEO suite
that you have it’s different from Google Analytics because this one’s focused on
kind of your search visibility so that’s one thing you want to do you want to
make sure that you have this free tool to help you and if you have speed
reports coming on as well to show you the sections on your sites that are
slowing down because speed is very important when it comes to SEO the next
thing I want to do is I want to talk about FAQ schema markups and basically
what that allows you to do is occupy more real estate on your Google search
engine result page so right here I search for hrs review and age
is an SEO tool so you can see here as I scroll down you know there’s Authority
hack or PC magazine so you see these these top three results over here
there’s only it’s only the result right sure there’s a rating the snippet over
there people also search for this and you can see there’s a snippet be low
that okay what does a trife’s use for how much does hrs cost and then you come
down you come down and what happens look at this one over here so this Matthew
Woodward result the one at the top over here you can see there’s a rating it’s
five stars okay so there’s a scheme up mark up there on the five stars and at
the same time well look at this she has his own little uh little FAQ section
haleh’s hrs domain rating calculated what is a good hrs rank all this is in
here and he can write whatever he wants in there but he’s occupying more real
estate in there and he has said I had him on my podcast on the growth
everywhere podcast his click the rate was previously let’s say average of
three percent or so after he added this the click-through rate jumped up to
eight percent that’s a two point six six X increase so you are able to basically
occupy more real estate well guess what if your CTR goes up you get more traffic
coming to your website that is gonna help you grow okay so that’s those are
just like a couple of things you can do from a Google search perspective and the
other thing I would say is this it’s really important you can use something
like Google PageSpeed insights so if you just search Google PageSpeed you can
measure the speed of your page and you can look at certain things like time to
first paint all these things that are important for you in order to enhance
the speed and enhance the user experience of your site you can use GT
metrics as well GT metrics is another kind of speed tool that will show you
what’s going on and what areas are kind of slowing down the loading of your site
so when I think about this when you combine all these together you can buy
Google search console maybe you’re doing title tag Meta Description testing
you’re getting some wins there maybe we can get like 10 to 20% of your traffic
there when you optimize your speed if your website’s really slow sometimes
I’ve seen websites increase their traffic by as much as 50
percent so that’s another you know 50 percent was twenty percent and then you
start to do these schema markup swear let’s say you double your CTR maybe
we’re gonna add another like you know 10 percent in traffic all of a sudden you
just added like 80 to 90 percent in traffic to your site and guess what that
compounds a lot of people run a be test when they’re doing confer
novelisation they’re spending a lot on advertising that’s fine so you spend so
much money on SEO you spend a lot of money on content maybe you spend money
on link building as well on salaries as well why are you not you know taking it
further why are you not testing when it comes to SEO so doing these things is
gonna help you take you to the next level
I do also like using other tools like hrs as well hrs that definitely or SEM
rush as well when you look at those two tools they have their uses right so you
can look at the content explore in a chess context for will basically allow
me to see you know how I’m doing when it comes to refreshing my content because
that helps how often I’m publishing content how often like my competitors
are publishing content I he seen my traffic value how much is going up and
out like I want my traffic value to be continuing to increase which is
basically the value of my site if I were paying for the traffic from Google also
when we think about Google these Google search tricks right what else do we want
to be doing well we don’t want to be tricking really what we do want to be
doing is want to be doing the things that are ever going for the long term so
you know Brian Dean’s got his skyscraper technique which is you know writing
really good pieces of content that will stand the test of time you know keyword
research doesn’t go away you can definitely use uber suggests you can use
hrs for it you can use SEM rush for it all of these things combine when you add
them together they become something much bigger and these things when you when
you compound them will help you grow your traffic a lot faster and a lot of
people just tend to forget about these things so something you just need a
reminder on these are the right things to do let’s not forget about the fact
that if you have a podcast submit the podcasts to Google Play so your podcast
will show up in the search results and Google automatically transcribes them
right now so Google’s gonna favor their own properties and guess what you’re
gonna get more traffic you’re gonna benefit from it if you’re already doing
podcasts then it’s not hard for you to take five to ten minutes or so just
submit it to Google Play that’s gonna help go a long way voice search – don’t
forget about optimizing for you know the rank 0 positions this is all there’s a
lot of scheme my stuff that you need to be doing from an SEO perspective I will
tell you like when I look at some of the stuff that we do like sometimes I’m just
like well we need to be doing a lot of stuff around schema right if you look at
my come back to the screen over here we look at a lot of these have 5-star
ratings and then there’s the little FAQ box that that Matthew Woodward has the
more attention the more real estate that you can have the better
that you can have on a search result page the more important it’s gonna the
more helpful is gonna be for you and here’s one more thing you need to take
into account the zero click results have now gone above fifty percent meaning the
number of people that reach a search and result page and don’t click on anything
has increased beyond kind of you know what the organic clicks are so you know
Google’s continued to make more money they’re kind of increasing the more
clicks coming to there and they’re there their properties and 0 click searches
means you need to pay attention to on SERP SEO meaning that if you’re
answering a question there maybe you say hey by the way check out check out
NOAA’s blog doc the check out knows blog for more tips on how to tie a tie for
example so you want to be able to kind of brand yourself a little bit on the
search result pages because it’s becoming more and more difficult to do
SEO the number of clicks where people are actually going to non Google
properties that’s actually decreasing and continues to decrease alright so I
want to go a little deeper on this topic so check this out in this video I’m
going to show you how you can build on some of the SEO opportunities that you
already have so looking at door – right here if we’re door – we are ranking for
1.5 million keywords over here the value of their traffic is 3.1 million dollars
a month which means if they’re paying for all the traffic that they have
currently going to their site they would be paying 3.1 million dollars a month
for it now let’s take a look at the organic keywords that they are ranking
for and what I like doing with href and we do this with potential clients as
well is we like looking at keywords that are ranking from number five to number
thirty so these are the keywords that we want to pounce on these are the ones
that we want to figure out okay can we do more with this can we combine things
together and build them into something stronger because I always like to talk
about repurposing content and making things stronger so doordash again they
do food delivery so let’s take a look at the stuff that the ranking for look at
number two right here they are ranking for a keyword called food delivery and
the volume here is one hundred ninety six thousand searches a month and the
position is number five in google so if you google google click-through rates
you will know that once you are out of the top three positions your your
click-through rate drops by quite a bit so if you’re number one number two
number three number one can get as high as forty to fifty percent click the rate
sometimes eighteen percent or so you can look at
the different studies out there but our idea here is that we want to look for
keywords that are ranking number five and number thirty in Google because we
know we are within striking distance of getting it to a top three position by
building more links so that’s how you pounce on some of these opportunities at
the same time you can also look at these pages too and say if I’m ranking number
five for food delivery can I take a look at that page and can we add more
keywords to it can we have more things linking to it internally can we do can
we build more links externally as well there’s a lot of different things we can
do eight reps gives me a guiding point to work off of look at this one do every
near me food delivery Chinese delivery nari should we have a main hub page that
has called delivery near me and then you have all the subcategories in there like
Chinese delivery Little Caesars delivery Dunkin Donuts
delivery that’s how you pounce on some of the opportunities you can take a look
at your Google search console as well that’s for free take a look at H reps
but you want to make sure that you’re doing this at least once a quarter so do
auditing your current SEO auditing the the current content that you have I
think about what you can do to make it better because I always talk about using
repurposing frameworks out there this is just one thing you can do when you’re
trying to figure out okay what are some keywords I should go after more and you
can also supplement this with the paid advertising campaigns that you have
going on through AdWords that’s going to help you because you can see which
keywords are really profitable for you and you can choose to axe things double
down triple down whatever it is exactly so let me know what you think below in
terms of what you what do you think I might have missed from a Google search
kind of tricks perspective and what you particularly enjoyed and don’t worry
we’ll get back to you and if you want more videos like this don’t forget to
check out the next video because it’s gonna help you grow and whatever channel
you’re coming from don’t forget to rate review and subscribe I’m just coming
from YouTube hit the bell button as well I will see you tomorrow

9 thoughts on “The Best Google Search Tricks for 2020

  1. punit bayad Post author

    We can't guarantee anything in SEO so many prospects have a doubt about when they will recover their money after investing in SEO. That's one of the objection I get so can you tell me your best way to handle this? Because many newbies have the same question

    Reply
  2. punit bayad Post author

    How could we approach prospects without looking salesy through email or any other way? In beginning we aren't famous so we need to do the outreach

    Reply
  3. Exposure Ninja Post author

    Couldn't agree more. Google's Search Console tool is one of the tools I use the most, probably more than SEMrush (which is also great !)

    Reply
  4. Adam Syafiq Post author

    Hey Eric, love your content.

    Can you share how to build a return path or a loop for our customers ? Mainly if they don't want to buy our offer the first time.

    Your insight would make my week 🙂

    Much love fam

    Reply
  5. Eric Siu - Leveling up Post author

    What do you think about the future of SEO? Let us know in the comments!

    Reply
  6. Jaya Vishwakarma Post author

    Hi,
    Back in your video.
    Do you know most popular digital marketers from India, Can you name some of them? just to know
    by the way, awesome video

    Reply
  7. Jaya Vishwakarma Post author

    Also, the clicks on GCS showing is the traffic or pageviews or the data is showing in analytics? Like in my GCS 4k clicks are showing for this month but in analytics, it is showing 11k visitors, what's that?

    Reply
  8. Jaya Vishwakarma Post author

    which is the best premium and free plugin to implement schema without wasting any time, mostly for blog articles?

    Reply
  9. James Scott Post author

    Excellent. Some deadly tools mentioned. Cheers Eric 👍

    Reply

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