The Basics of Search Engine Optimization (SEO)

By | August 12, 2019


Most small businesses realize having their
own website is critically important for lead generation and credibility. However, having
a website that looks great and functions well is not enough. If your website does not pull
up well on search engine results, it’s next to worthless Potential customers must be
able to easily find information on your company and products on search engine result pages.
Search Engine Optimization, also known as SEO, is the essential practice of optimizing
your web presence to be found on search engines like Google, Bing, and Yahoo. SEO has three
main ingredients: Website Structure, Content, and Link Credibility. Website structure is
how your site is built and organized. Web developers who design with Search Engine Optimization
in mind will pay close attention to design elements such as site speed and compression,
URL structure, sitemaps, and META data. Maybe you have heard the phrase, content is king. This is still true for Search Engine Optimization. It is critically important to be generating
current, unique, and relevant content for your visitors. Content is not just limited
to text about your product you can have images, podcasts, reviews, forums, blogs and
videos. The sky is the limit. Finally, as your site is structured properly and has great
content, you will need others to share your content and link to it from their sites. When
another website or social media post links to your content, it is a handshake extending
credibility from the linked site to your site. It is critically important that these links
are created in an organic and honest manner. You cannot simply buy links or submit
to thousands of directories! The more links you have from credible websites and social
media signals, the higher Search Engines will rank your website. As you build your online
presence, make sure you keep the three components Link Credibility, Content, and Website
Structure in mind as you optimize your site. We know that SEO can be overwhelming
especially as it constantly evolves. Please feel free to contact Igniting Business to
see how we might help with your SEO strategy.

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