The All NEW Content Explorer 2.0 By Ahrefs

By | August 29, 2019

Content Explorer 2.0 is live, and there are
some seriously cool things you can do in there. Trends data. Data-driven content research. Broken link building by topic. If you want to see all of these things in action, then
stay tuned. [music] What’s up SEOs? Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research your competitors, and dominate your niche. If you’re new to Content Explorer, it’s
a searchable database of over a billion pages of content and growing. Best of all, you can see the social and SEO
metrics for every single page, which is super helpful when it comes to anything marketing-related. Now let’s dive into some of the game-changing
features of the all-new Content Explorer and actionable ways you can use them in your SEO
and marketing efforts. First up are the new trends charts. Just enter a topic you want to research, and
you’ll see a graph with the number of published and republished pages over time. The exciting thing about this is that you
can see the trends for both newly published content in light blue, and pages that have been republished in the darker blue bars. You can isolate the view for each page type
by clicking the filter here and choosing either “published once” or “republished.” A great way to use this is to see a brand’s
popularity over time. For example, if I search for “ahrefs” and
exclude mentions from our own site, you can see that our monthly brand mentions are gradually increasing. You can also do this on your competitors’ sites too. For example, if we look at mentions of “Nike,” you’ll see that something happened in February 2019. So we can analyze the trends for that date
range by setting a custom date filter. And you’ll see that there seems to have
been some positive and negative buzz around these “self-tying” shoes. Now, while Nike is a massive brand and probably
won’t be your competitor, analyzing your competitor’s spikes will help
you reverse-engineer PR and link building campaigns, so you can learn what’s working for them and try it for yourself. You can also use these graphs to analyze your
competitor’s content marketing strategy. Just search for something like site: and then
your competitor’s domain. Right away, you’ll see things like post
frequency, and you’ll know whether they’re publishing new content or updating existing content. As you can see, we’re big fans of keeping
our posts up to date, and a lot of that was done at the beginning of the year. And if you want to see the exact pages that
were updated, just set the filter to “republished,” and you’ll see all of the pages in the table
below. For each result, you’ll be able to see both
the first published and republished dates. Another feature we’ve added is the ability
to search for broken link building opportunities by topic. As far as I know, there is no other tool that
can do this. Now, with traditional prospecting for
broken link building, you’re generally limited to a single website or web page to find prospects. Then you have to find out whether the broken
page actually has links. This can be time consuming and frustrating. Here’s how to do it in Content Explorer with ease. Let’s say I have a website in the employment niche. I can find some super-relevant results by
searching for something like “how AND jobs.” Then, I’ll set it to only search with In titles. Now, the reason why I’m searching for the
word “how” is because it’s going to limit the search results to mostly informational content. This will weed out a lot of the “news” type content, which won’t apply to most of us. Next, I’ll switch on this filter, which will show us all pages that return a 404 or 410 response code and pages that returned a no-domain error. Finally, I’ll set a filter for pages that
have at least 20 unique websites linking to it. And you now have a list of broken link building
opportunities to tackle. One additional filter I highly recommend setting
is the Trends filter in the search results. By setting this to the past 3 years, you can
instantly see whether the page once had traffic. And this is important because it can tell you
a little bit about the quality of the link profile and save you some time from going after backlinks
that may not move the needle. All you have to do now is look at the
Organic traffic column, and you can just eyeball which pages likely had good-quality backlinks at some point. For example, this post from Medium shows that
it had some nice organic traffic once upon a time. If we click on the Details button, you’ll
see the organic traffic trend, which tells us that the links were likely helping the
page rank when it was live. The graphs are also interactive, so you
can hover over it to find the approximate date that the page became broken. Another game-changing thing you can do is
find outdated content. And this is perfect if you’re doing any
kind of “skyscraper” link building. If you’re unfamiliar with the skyscraper technique,
you search for out-of-date content that has links, create something that’s better, and then reach out to people who are linking to the outdated page. Here’s how it’s done. First, I’ll search for a topic related to
my niche. So let’s say I review “backpacks.” Next, I’ll set the Publish filter to only
show pages that were published once. Then, I’ll set a Custom date range filter
to show pages that were published a long time ago. So let’s say somewhere in 2010 to 2016. This covers the outdated content part. Now, I’ll set a filter to show pages that
have at least 50 unique websites linking to it. This covers the part about the content having
links. Finally, I’ll set the Trends data in the
search results to show the past 3 years within the table, which again, will act as a good eyeball metric to quickly spot opportunities worth pursuing. Right away, you can see that this one would be an interesting one to investigate. You can see it had quite a bit of traffic
and more recently, the traffic has been fading. And it seems like they did change the title
to include the current year, but upon investigating the page version from 2016, not much has changed. This seems like a great “skyscraper” opportunity
to build links from. The last couple of features that I want to
show you are more for workflow and efficiency. Let’s say that you’re researching the
topic of fitness. And as you start working through the list,
you notice that there are quite a few results coming from a specific domain. In this case, If you hover over the domain in one of the
results, just click it, and it’ll automatically set a filter to only
show pages from that domain. From here, you can analyze the domain’s
pages and set all sorts of filter combinations. For example, let’s find some low-competition
topics from Shape that are getting search traffic. Since we know that backlinks help a page
rank in Google, we’ll set the maximum number of referring domains
to something low like 5. And then a minimum Organic traffic filter
to something high like 1000. This is going to show you potentially low-competition
topics with high search traffic potential from a single domain that you know and trust. Another thing you can do is find authors to
network with. Let’s go back to our fitness example. Let’s say that you read this article on
Cosmopolitan by this author, and you really liked her work. Just click on the author’s name, and you’ll now
see all posts that have been authored by her. And if you want to know all of the sites that
she’s written for, you can click on the “One page per domain” filter, and you’ll see all of the websites with her byline. You can use this to hire new freelance writers
or find guest posting opportunities for yourself. There are literally an endless number of ways to use Content Explorer, and we haven’t even discovered them all. So I’d love to hear from you, smart SEOs out there, and perhaps feature your tips in a future video. So keep grinding away, try out the new Content
Explorer, and I’ll see you in the next tutorial.

27 thoughts on “The All NEW Content Explorer 2.0 By Ahrefs

  1. xjensx123 Post author

    All these updates over the last months, wow! great job!

  2. James Scott Post author

    This is MEGA πŸ”₯ Ahrefs just keeps getting better and better. World domination imminent πŸ˜† Thanks for the excellent demo Sam πŸ‘

  3. Kamal Bhatt Post author

    Hey Sam, Can A new blog outrank 90+ DA Blog??? How many more backlinks do you think would make it???

  4. Neeraj Beniwal Post author

    Hey Sam, Can You Give Me Free Subscription of Ahref…..😁😁😁

  5. Bostjan Tanko Post author

    We have been waiting for this one πŸ™‚ . Even though I have been using it for a while now I always learn new tricks from you Sam. Thanks for the insight!

  6. Kandaman Post author

    Sam OH, you NEVER stop WOWWING!!
    Awesome upgrade to Content Explorer!
    As always, thanks for the great tips!

  7. Elias Arosemena Post author

    Great updates. Content Explorer is my favorite Ahrefs tool.

  8. Laksh Mohan Post author

    Hey Sam Oh!
    Again a great video.
    I want you to make a video on how to take contextual backlinks for a micro niche. Like you don't want the site owners, to get to know that the site to which they are linking is a micro niche. And how to outrank an official site? And maintain your ranking, not like 10 positions up today on certain keyword and 5 positions down next day (I mean daily ups and downs in positions). I know, there are lots of questions to cover. Still, if possible to answer, that it could be great.
    Thanks buddy!

  9. Md Emran Hossain Post author

    broken link building tecq.. just awesome.

  10. Glow0110 Post author

    SO powerful. Just wow. Well done, as always, guys πŸ‘

  11. Juan Pablo Chora Post author

    Could you make a video of how to use ahrefs with others tools like: "WordCounter", "Remove Duplicate Words", "Hemingway Editor", etc???

  12. Usman Akram Post author

    I can't tell you how useful this update has made the Content Explorer.

  13. Nur Salam Post author

    sir please make a video how to make gifs for tutorial blog posts… I've previously told you to do that… plz plz plz…

  14. Divyaditya Sisodia Post author

    Hey, Sam, you got a lot of awesome SEO techniques for the regular content website but for websites on news model SEO will be different and a lot of techniques doesn't come handy in it. Can you make a specific video touching SEO for NEWS websites?

  15. Nihal Ps Post author

    Hi Sam,
    I love your tutorials. These video lessons are really helpful me to stay updated on SEO industry. As a beginner i have a doubt. I have a blog and i want to increase the DR of it. Is there any strategy except guest posting?.
    Hope you will respond

  16. Daniel Cheung Post author

    Glad I came across this. Definitely will be checking up the updated content explorer feature!

  17. ZooAwesome Post author

    In depth tutorial for broken link building using CE v2.0 would be lit πŸ”₯

  18. ruth ruts Post author

    Hi Sam, thanks for sharing this wonderful tut with us! Does Ahrefs has also a checker where I can put forum links like Niche shirt BTW, is there a shop where we can buy such one? Thanks in advance for your reply! Keep up the good work!

  19. Satheesh Kumar Post author

    I have learned so many advanced techniques from Sam Oh (Guru) alone !!! Thanks

  20. Brendan Hufford Post author

    πŸ’₯πŸ’₯ great stuff as always!!

  21. Nigel Griffiths Post author

    Just watched this again – it is so impressive!!


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