‘The Algorithm’ – How YouTube Search & Discovery Works

By | August 21, 2019


Hey there Welcome to this series of videos about
how YouTube Search & Discovery works. Listen up because
understanding how your videos get found can be super helpful
to your channel’s success. Let’s start with the algorithm. YouTube is a popular place,
with hundreds of hours of video uploaded each minute. Since no team of people
could ever keep up with watching all that we rely on a sophisticated algorithm
to match each viewer to the videos they’re most likely to watch and enjoy. The algorithm is basically
a real-time feedback loop that tailors videos
to each viewer’s different interests. It does its best to show the right videos
to the right viewer at the right time across the whole planet. How do we do this? With data! For each video, we look at things like
titles, thumbnails, descriptions and how other viewers seem to be enjoying it. We also look at
how much of the video they’re watching if they’re clicking “like” or “dislike”,
and how many people are commenting. And for each unique viewer we look at things like
what the person has watched in the past, how much time they spend watching,
and what they don’t watch. Above all,
the algorithm has two simple goals: 1) Help each viewer find the videos
they want to watch, and 2) Get viewers to keep watching
more of what they like Now, you might be asking yourself “OK, then how can I get
the algorithm to like my videos?” It’s pretty simple:
get the audience to like your videos. That’s because the algorithm
follows the audience. If people love your videos,
the algorithm will surface them to others. But where will new audiences
actually encounter these videos? In the next sections,
we’ll dive into six key areas where videos are often found. And we’ll start with YouTube Search. Do you know how it works? Click here to watch the next video.

100 thoughts on “‘The Algorithm’ – How YouTube Search & Discovery Works

  1. CJ Music Post author

    Sometimes Algorithm(Ill go rhythm) but sometimes Ill leave rhythm….just depends…😊 ……….no? just me? 🙁

    Reply
  2. Joe Trimble Post author

    Hey Stupid, yes I am calling your idiot woman CEO stupid, you gave bitchute a huge present. I had never heard of this platform. Now they have 80% of my viewing time on the internet. Goodbye YouTube you're useless. Censorship is a form of editorial. Time to start treating you as a publisher and making you responsible for libel.

    Reply
  3. Fiddlekrazy Steve Post author

    *****HOW ABOUT BEING HONEST…ALL ACROSS THE BOARD!!! EVERYTHING FROM CENSORSHIP TO DRIVING CERTAIN NARRATIVES, TO SUCKING THE TEET OF CORPORATISM (Capitalsim and Corporatism are two different things) AND THE UDDER DISHONESTIES! Susan Wojcicki and the rest of the "BROWN SHIRTS/STURMABTIELUNG ARE THOROUGHLY BEING WATCHED AND CALLED OUT FOR THEIR FASCIST NAZISMS! AND SUZY QABA'AL?, WE ARE COMING FOR YOUR JOB! DESERVEDLY SO BEING THIS PLATFORM WAS STOLEN FROM A DEAR FAMILY MEMBER CLOSE TO ME YEARS AGO AT AN EXPO!***** MANY WILL LEAVE BOTH THE PLATFORMS THAT KILL FREE THOUGHT AND FREE SPEECH AND MANY WILL BE LEAVING YOUR GLOBALIST PLANTATIONs!!

    Reply
  4. Fiddlekrazy Steve Post author

    ****bUllshite Lies!!! We ALL know what is going on and time will tell as to which platforms will come out ahead after dumping Y0uTub3!!!****

    Reply
  5. Cam_NC Post author

    The algorithm is to bias to popular youtubers making it nowadays impossible for smaller YouTubers like myself and my other channel CNCFilm Studios to ever have a chance to get possible.

    Reply
  6. LisaLisa815 Post author

    Its making it hard for new channels to even get noticed. YouTube only suggests videos that are already getting lots of views. There are more small channels than large ones, so maybe we need our own community to get started.

    Reply
  7. Tyiana Drawz Post author

    The Algorithm only matches with big content creators (such as Logan Paul, KSI, Jake Paul, etc). The small channels are left in the dust. But hey, Youtube needs to get $$$ from the bigger creators to make their platform function. #SmallChannelsUnite

    Reply
  8. HappyBirthdaySinger Post author

    The algorithm way of helping, is not so helpful for my unique channel. Visitors see me once a year for about 2 minutes.

    Reply
  9. livechangechallenge Post author

    If watch time helps you get discovered, how do you get watched in order to be discovered?

    Reply
  10. Mohammed Largo Post author

    I'd love to see the code of this algorithm. I don't believe that it's only one algorithm. I'd make more sence having for each task one algorithm. Never mind thats only the opinion of a 15 year old german school guy, who is intrested in machine learning and quantum computers. Even the topic of quantum computing doesn't belong to this topic!

    Reply
  11. 3minutes talk Post author

    No it can't run on these algorithm their always show me the watched videos by me no new one

    Reply
  12. Ryszard Muła Post author

    Bardzo fajnie opracowany film do nauki w rozbudowie własnego kanału 🙂

    Reply
  13. ShefoO - شيفو Post author

    هل استطيع اعادة نشر هذا الفيديو في قناتي

    Reply
  14. my creation diy dz خياطة واشغال يدوية مشاريع مصغرة Post author

    THANKS

    Reply
  15. Zom Bee Nature Post author

    Too bad Creator Academy would not load for me until recently. It would not let me watch any videos. Now they are irrelevant to anything YouTube does.

    Reply
  16. Bonnie Parker Post author

    These algorithms are completely biased, liberal, and block things that aren’t politically correct. Basically feeding the false agenda.

    Reply
  17. Travel Here Post author

    Youtube's algorithm is the most complicated and most changing thing ever!

    Reply
  18. Yura Menshikoff Post author

    It's pretty simple get the audience to like your videos, very true my friend.

    Reply
  19. FOX The Smartest Dog in the West Post author

    Come meet FOX! https://www.youtube.com/channel/UCSToL4vwWKYtdPRnjxYklzw?view_as=public

    Reply
  20. MD Mamun Alam Post author

    Thanks a lot to youtube for discovering algorithm matters.

    Reply
  21. Kentot Travels Post author

    any newbie/small youtuber want to support each other and want to grow their channel??? Subs, Like and Comment 😉👌👍💪

    Reply
  22. Okay Curt Post author

    I hate this so much. I don’t want YouTube to choose what I want to watch and definitely not because of videos that I’ve watched and liked or dislike in the past. And I also don’t want them to push on me channels they are promoting.
    There are so many things wrong with YouTube’s platform it is hard to believe some other company hasn’t risen up. I’m guessing the failure of other video sharing sites is because they have the same flaws as YT does.

    Reply
  23. Prince Westerburg Post author

    I didn't know Al Gore was Catholic. Bad-a-Boom! XD

    Reply
  24. Adventures with the Walsh Family Post author

    It is a hard slog to get views, but hoping that these tips will help make our channel more successful. It is hard as a small creator to get traction, but we are working hard to push content and get discovered.

    Reply
  25. solo es temporal Post author

    Ya no te quiero youtube porque estas echo por susan

    #doctops

    Reply
  26. JAY KANUCK Post author

    I have Mild Cerebral Palsy, I love Creating Videos and . Yet it

    seems I am just Technologically challenged. When I see other channels with less Content & similar Topic having a lot more visibility it is really discouraging. I don't know. Perhaps my disability is hindering me so I am missing something key. Please Help. Its Almost a Joke, Handicapped in Real Life and on YouTube Just want to be a Success somehow. even with my disability https://www.youtube.com/channel/UC93bfYvG3CpBQh0uimhgr-Q?view_as=subscriber

    Reply
  27. Google User Post author

    I keep seeing the same videos on my feed. There are no new videos which is annoying

    Reply
  28. Leo Mari Post author

    please tell me what I'm doing wrong, I swear I must of missed a step

    Reply
  29. Ranger Archery Post author

    so basically your answer to "how do I become popular" is … "be popular" …?
    In order for the Algorithm to decide my videos are popular enough to show to other people, the videos have to already be popular enough to garner watches, likes, and subs …

    Reply
  30. Princess Pacarro Post author

    I like watching videos here because I learn new things everyday.

    Reply
  31. Joseph C Post author

    According to what I have learned, If a subscriber ceased on watching videos of the person they subscribed to, Algorithm will treat him as spam and remove him from the subscription list of a YouTuber. Say, if I subscribed to 1000 YouTubers, by the time I am able to watch the video of the 1000th YouTuber I subscribed to, I was already long been removed from his subscribers list.

    Reply
  32. Ana Zapata Post author

    Sigan como van y pronto serán caca, gracias a la estupida loca esa

    Reply
  33. weil gründe lol Post author

    Zur algorithm has Two goals : zur first One is to only recommend troom troom and 5 min Crafts and the second One is to make Quality Channels irrelevant

    Reply
  34. انا المعرفه Post author

    why some people put dislike on the video it's strange

    Reply
  35. Slow Boat Sailing Post author

    This video is totally misleading and it’s tips are contradicted by my study:
    https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3369353
    They don’t even mention the by far most important ranking factor, CTR.

    Reply
  36. Luckimation Post author

    Can Blue shirt kid make a Video about the Algorithmen?

    Reply
  37. Baconfatt Post author

    🐷 Oink oink I wish my channel would hit that algorithm soon lol.

    Reply
  38. Alex Korro Origami Post author

    Интересно Глаголит жаль что не по русски , но смотреть можно ! Подписался + колокольчик ! Дабы не пропустить новинок !

    Reply
  39. Redford Reviews Post author

    This makes sense. You just have to be in the spirit of the times and know what your niche audience wants to watch.

    Reply
  40. Amazing Havlect / ABFDie Post author

    Ok then why do I have 40 videos with still 17 subscribers

    Reply
  41. I am something Post author

    So if I want to create my own channel, I just can’t cuz it will be forgotten

    Reply
  42. Ed Teran Post author

    Your video sucks. It gives no real information.

    Reply
  43. Levi Post author

    Who came here because of the blue shirt kid from Pewds reaction vid?

    Reply
  44. Ngọc sỹ Post author

    các Bạn rất tuyệt vời Tôi cảm ơn các Bạn.

    Reply
  45. andylaauk Post author

    the algorithm discriminates against truth and varying points of view in favour of mass media and progressives.

    Reply
  46. andylaauk Post author

    Who needs an algorithm when youtube will shower outlets like VOX will millions and ban channels VOX and its lispy queer mexican doesn't like.

    Reply
  47. Learn Train TV Post author

    Thank you YouTube Creators for this short but very helpful video!! 🙂

    Reply
  48. 89 TV Post author

    Coporations get the easier ride on YouTube💯 Business-Business deal

    Reply
  49. Chanchal Mistury Chanchal Mistury Post author

    আমি একটি নুতন চ্যনেল খুললাম
    আপনারা আশীর্বাদ করবেন জেন ভালবাবে কাজ করতে পারি

    Reply
  50. MadFlame Gaming Post author

    Yt algorithm is really kinda un predictable you know and i disagree with people that algorithm doesnot help small creators because every person start with zero.

    Reply
  51. Fluff Post author

    The algorithm is made and tweaked to turn this site into television vomit. I dont care about Jimmy Kimmel or some trash television show. I love how weve taken a great platform and destroyed it to make it more like tv. When something takes youtubes place this site will fall into obscurity. Hopefully soon.

    Reply
  52. Cedric Kim Post author

    The YouTube algorithm is made so smaller channels can't grow. Simple.

    Reply
  53. Michael Roberts Post author

    Youtube CEO Susan is a hermaphrodite transgendered abomination. It works for Satan

    Reply
  54. Hoàng Chiến Post author

    I did that in Vietnamese: https://www.youtube.com/watch?v=imQtiL6UMYE

    Reply
  55. Odellia Firebird Post author

    @HelloKeyy This is exactly what I've been saying and struggling with. I have one video that got somehow on a playlist and started making views. That video, 10k+ later, is showing more and more in searches and suggested videos and getting views all the time. Every other video that I have, not so much. If you don't pay or get views yourself from third parties, YouTube doesn't make it surface anywhere. Can't believe they actually are admitting it here! Views get views, but the million dollars question is how do you get that first xxK views that will draw the algorithm's interest and put you on the map.

    Reply
  56. PappysCorner Post author

    I'll keep trying but… Half of my audience sucks.!!.. The other half are just being nice.!!

    Reply
  57. Duong Nguyen Family Post author

    Video hữu ích, cảm ơn bạn đã chia sẻ!

    Reply

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