The #1 seo hack food and beverage brands should be optimizing for, but aren’t (archived)

By | October 20, 2019

in this video I’m gonna tell you about
the one SEO hack that you need to optimize for but aren’t everyone says
that they optimize title tags and meta tags they build links they grow brand
queries but rarely do people focus on their site performance of course you can
optimize your site speed by modifying the site source code but posting deeply
impacts your ranking also Google now has a mobile first index because they’re
showing mobile results in a different index they really look at the site speed
it doesn’t matter if someone has an LTE phone or a 4G or 5g or whatever the next
G is you know the latest and the greatest
when speed is negatively impacted on your site visitors take off this is
especially true on mobile devices when a site visitor is an area that has poor
reception and it takes forever to load your site with my site being hosted on
Squarespace and with a large number of images that I have on the homepage of
the site I’m negatively impacted by this issue I
don’t have access to the server level control that I need to optimise the site
at the host level which makes me question whether or not I should move my
site to another platform but to be honest that’s not going to happen
anytime soon as I’m working on building up my YouTube content in the site or the
home page of the site there’s the only page that has a serious performance
issue I’m also a huge fan of the platform and I’ll most likely just live
with the fact that that’s the cost of having all the other benefits that I
enjoy by being on the platform a CDN is a geographically distributed group of
servers which work together to provide fast delivery of Internet content a CDN
allows for the quick transfer of assets needed for loading internet content
including HTML pages JavaScript files style sheets images and videos today the
vast majority of web traffic is served through CD ins including traffic from
major sites like Facebook Netflix and Amazon you use a CDN so if someone’s
looking at your site from India they’re seeing content that’s being served to
them from a server in India if they’re looking at your site from the United
States their site’s being served them from a server in the United States so
not only do you need to make sure that the machines serving up your website the
hosting server is fast but you also need to make sure that you’re using a content
delivery network so the network is serving up content
fast there are plenty of tools that you can use to measure your site’s
performance the first obvious one is the Google PageSpeed insights tool Page
Speed insights reports on the real world performance of a page for mobile and
desktop devices and provide suggestions on how that page can be improved
PageSpeed insights incorporates data from the chrome user experience report
to display real-world performance data about a page psi reports two metrics
first content full paint and second Dom content loaded the medium value for each
metric is compared to all the pages monitored by the crux report the page
load distribution section of the PageSpeed insights report presents the
distribution of this pages FCP and DCL metrics in the crux data set the
PageSpeed insights tool also evaluates how well a page follows common
performance best practices and computes a score from 0 to 100 that estimates its
performance Headroom this optimisation score estimates the performance Headroom
of a page the page with a slow speed might have a high optimization score
because it has a low ratio of render blocking resources relative to the total
resources that are used by that page but on the other hand a fast page might have
a low optimization score because it has a high number of rendered blocking
resources relative to its total resources now the page stats section of
the PageSpeed insights report describes the round trips required to load the
page the total bytes used by the page and how it compares to the median number
of round trips and bytes used in the data set it can indicate if the page
might be faster by modifying the appearance and the functionality of the
page there is an additional list of best practices that also might be applied to
a page since the performance of a network connection is different in every
situation the tool addresses aspects of page performance which will improve the
page no matter if you’re accessing it on a wired network connection or via a cell
connection in a rural area the server configuration the HTML structure of a
page and its use of external resources such as images and JavaScript and CSS
would be areas where this tool will make optimisation recommendations
implementing the suggestions provided by the Google PageSpeed tool will improve
the relative to performance of the page but the real-world performance of the
page will still be dependent upon a user’s network connection cheechee metrics is one of the tools
that I found myself using more and more to get detailed reports about the client
site performance it’s a free tool that analyzes your pages speed performance
using Google PageSpeed and yslow it’ll give you a score on your site that you
can share with the websites developers GT metrics will show you all the things
that are slowing down your site it’ll tell you what the key things are that
you need to remove for your site or things that you need to tweak one of the
first things that you’ll surely find out is that you’re probably evaluating your
website on a Wi-Fi network and that’s completely understandable but you should
also be looking at what people see when they’re connected at 3G for example now
everyone has a great connection on the go all the time then you’ll probably
find out that your website might take 15 or 20 seconds maybe even longer than
that to load on 3G which is way too slow another common discovery I come across
when I run GT metrics on unsuspecting client sites is that a well-meaning SEO
specialist might have installed and configured Google tag manager on the
client site but because they added way too many tags to it they caused a huge
slowdown in the client site so you can start by doing some quantitative
analysis looking at Google PageSpeed looking at GT metrics and other tools
out there to get the ball rolling on this well so let’s talk about Pingdom
for a second Pingdom is based out of sweden and it provides uptime monitoring
and web performance management systems they’re most well known for their free
website speed test tool this is one of the most popular performance testing
tools on the Internet that’s a really quick and easy tool that
tells you how long it takes your site to load from many different locations
around the world it’s easy and there’s a free 14-day trial when you run your
website through Pingdom it generates a performance grade a total load time the
total page size and the number of requests that you have on your website
in my example I’m using my personal website which is hosted on Squarespace
and as you can see I just ran my first test and I scored a 75 out of a hundred
the total load time on my site is 2.2 7 seconds according to Pingdom the
majority of the weight from my home pages due to images but it also let me
know the total size of all of the combined assets and the total requests
from the home page let’s just say that there’s a bunch of different areas that
I can prove on here but as I mentioned previously it’s not possible for me to
affect some of these changes on Squarespace but in my situation since
the big issue is images that should be pretty easy for me to address now
servers are something that you shouldn’t take for granted but unfortunately a lot
of people do and here’s one last thing for you to think about you shouldn’t
just optimize your server speed and your website speed purely for SEO because
while it does help with rankings you also have to consider whether or not it
helps with conversions it’s twofold one higher ranking was more traffic in to
faster load time equals more conversions so you can’t take that for granted all
the while you don’t want to over optimize for the bots to the detriment
of user experience subscriptions like some comments go a long way to helping
me increase my reach here on YouTube so if you like this video you should
subscribe because I’ve got a lot more of these coming beyond that I want to know
what you think so I can create the content that you want to see leave a
comment and let me know any questions you might have about SEO I check them
every day and I’ll be quick to get back to you with a response I really
appreciate you watching I’ll see you in the next video

One thought on “The #1 seo hack food and beverage brands should be optimizing for, but aren’t (archived)

  1. The Church Media Guys [Church Training Academy] Post author

    GREAT info bro!


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