The #1 Biggest SEO Mistake Nearly Everyone Makes | Avoid This At All Costs

By | March 6, 2020

– Nearly everyone who’s trying to compete in SEO makes this mistake. They fail miserably
because what they’re doing is nearly impossible to achieve. And yet, most people think
that it’s the right approach. Hi everyone, I’m Neil Patel and today, I’m going to teach you the number one biggest SEO
mistake nearly everyone makes and you should avoid at all costs. (upbeat music) Now, before we get started, make sure you subscribe to this channel and if you’re on YouTube,
click the alert notification. That way, as I raise
more content like this, you’ll get notified. We’re in a time where
SEO and digital marketing has become more saturated and
more competitive than ever. With over a billion websites on the web, SEO is no longer an easy
or open playing field. A lot of times, I see
many of these new websites making the same mistake
that’ll ultimately give them little to no SEO result
and just waste their time. What is it? It’s targeting keywords
that are too competitive. These days, effective keyword research is an increasingly important
skill for digital marketers. Not only do they need to know how to develop a good keyword list, but using keyword research to find out what topics they should write about or what phrases they should
be using while writing is super important,
especially figuring out which ones aren’t competitive. Nowadays, doing keyword
research effectively is a top priority for any website or SEO. If you look up a competitive
term, such as car insurance, you’ll likely see some big brands pop up. If you’re a new website, it’s going to be almost nearly impossible to compete with those brands. What’s the answer? Target long tail keywords. Some marketers keep aiming for
highly competitive head terms and they’re wondering, hey, why is their search
traffic not growing? When I start targeting long tail keywords, I increase my searching in organic traffic to 173,336 visitors per month. Nowadays, I’m getting well over a million. You’re missing out on
a lot of search traffic if you’re not creating blog posts around longer search terms. You’re probably wondering, hey Neil, is it really worth it? Well before I break down how
you can go after these terms, let me tell you one interesting stat to show you how profitable it is. According to Search Engine Guide, Amazon makes 57% of their
sales from long tail keywords. That’s because longer
tail keyword variations, especially those that
have commercial intent, convert really well. For example, let’s say you
have a dog food business and you’re trying to break
into the dog food online space. Most likely, you want to go after keywords like dogs, dog food, pet food, because that would get
a lot of search traffic. The monthly search volume for dog food is roughly 135,000 searches per month. But the pay difficulty is 100 and the SEO difficulty is 77. That’s incredibly high. Coming in as a new company, there’s very little to no chance
that you’re going to rank well unless you have an established brand and high domain authority,
which most new companies don’t. Instead, you want to focus
on long tail keywords, like dog food for allergies
or dog food for senior dogs. These keywords have a lower
monthly search volume, but higher quality search traffic because they’re more specific and they’re going to convert
because they’re more specific. For example, dog food for allergies has a monthly search volume of 9,900 and a SEO difficulty of 38. That means it’s going to
be easier to rank for. If you’re trying to figure out how you can rank for these terms or where to find them,
check out Ubersuggest. Type in an head term that you’re
thinking about going after, you don’t need to know
the long tail variations, just look at the head terms, type them in, and then go to the keyword ideas report. It’ll give you all the
other longer tail variations and it even breaks down
the SEO difficulty. Look for terms that have
a SEO difficulty score of 40 or under. Those’ll be easier for you to rank for. You also want to look
for ones that have volume at least in the few thousands per month because volume doesn’t always mean clicks. And, when you do all of this, it’ll help give you more ideas and more ideas for you to produce content. There’s also a questions
tab on Ubersuggest, prepositions, comparisons. These are also more places where you can find more keyword
ideas, more content ideas. That will drive keywords
that convert into revenue. Here’s another quick tip that I love doing to find the right type
of content to produce. On Ubersuggest, there’s
a content ideas report. When you go very specific, it’ll show you all the content
that’s already been created around the web based on social shares, back links, and search traffic. It even tells you, when you
look at the estimated visits, all the keywords that
the article ranks for. When you click on back links, it shows you all the people
linking to that article. And when you look at social shares, the more social shares, chances are, the more people that like it. When you’re trying to figure out what keywords you should go after, also look at all the content pieces that have some of those similar keywords because this will give you
ideas of what you can create that can help you not
only generate traffic from all three, right? You don’t want to just
generate traffic from Google. If you’re going to create content, might as well get traffic
from the social web and might as well get referral traffic. Referral traffic is other
people linking to you, as well. Keep that in mind because this will help you craft content that does well for more than just Google. Don’t just create content
for users and Google, create content for users, for Google, for social media sites, for other people who own websites and want to link to you. This will all help you
do better in the long run and generate more sales.

42 thoughts on “The #1 Biggest SEO Mistake Nearly Everyone Makes | Avoid This At All Costs

  1. Ali Coyote Post author


  2. Mr FUNNY Reviews Post author

    You inspire alot. I wish my channell can groowww as bigg as yours one day. I loved when you taught about growing on YouTube.

  3. NEIL - Pre Construction Condos In Toronto Post author

    This is GOLD. Thank you Neil. 😀

  4. Passive Income Tom Post author

    Does Ubersuggest help with YouTube videos? 🤔

  5. Charles Jenkins Post author

    When is your next video? 😀 Keep it up! Would you like to be YouTube friends? :]

  6. Trendy Commodities Post author

    Well, you have done it again, as usual, more valuable tips! Thank you, Neil!

  7. Ljubica Goranovic Post author

    Does anyone suspect this is all fake? Like, this channel has 555.000 subs, an the videos don't go over 20.000 views usually. Also his content is pretty generic and low on substance…

  8. SEO Tools TV Post author

    Imagine the scenario that you start training MMA, and on the first day, you have a fight with Connor McGregor.

    Is possible to compete with him in the first day?

    Can you stand one round against Tyson Fury?

    It's suicide.

    You should train 5-10 years and go step-by-step to win local tournaments, international, professional, and then you might have a chance.

    Over 99% of new webmasters pay attention to super competitive keywords.

    I see it every day when I speak with my potential clients.

    Some of them can't get organic traffic for a few years.

    These clients show their lists with high-volume keywords that compete agains Amazon, eBay, Bestbuy, Wikipedia, Expedia, Kayak and other brands that cost over billion dollars.

    Many new websites also try to cover a lot of keywords and pages with a limited budget.

    Stop cheating yourself.

    You can't outrank these popular websites because of their experience, trust and authority.

    Go step-by-step.

    Here is my list of the recommendations:

    – check traffic topics with a lack of quality or outdated content – analyze your competitors and cover it;

    – pay attention to long-tail keywords;

    – analyze all metrics: volume, CPC, keyword difficulty.

  9. TS Tech Talk Post author

    SEO is the most challenging jobs for content creators 🥺

  10. Shivam Arora Post author

    hey neil
    i know you are a very busy person . i messeged you on instagram by @ishan_jaggi04 thats my account plese just read that out and reply as soon as possible
    ihave been following you now from coupel of time plese gothrough it and reply me
    love you by ishan

  11. Anjelina Nd Youtube Channel Post author

    Why my channel name is "NULL"?can you help me please😭😭😭😭😨😨😨😨

  12. Jairam Bhardwaj Post author

    Hey neil,
    I have watched a ton of your videos and learnt a lot from them.
    I love❤ your content😊 and like to consume more of it each day.
    I salute your transparent efforts in providing us the most genuine content on marketing.
    Keep up the good work going……

  13. FARHAN HAIDER Post author

    Hey Neil Can I Be Able to Know Yours Email ID Please..??

  14. Promothash Boruah Post author

    Your tips helps us a lot ♥️. You're the best and keep doing the good work.



  16. Sakshi Bhatia Post author

    Love the this SEO video and the Social media traffic video thank you for the insights and research. However, I do have a question. Does Pinterest actually work in the Indian subcontinent?

  17. Sturmhut Post author

    Thanks, Neil! Very helpful for us small business owners 👍

  18. wasif siddiqui Post author

    Hey Neil,
    You had said that “Ubersuggest is Free and i will never charge any cost from users” in one of your video but right now you had done the same thing that others do.
    Thanks Mate

  19. cdm m Post author

    Hi Neil. Great work. Did you take my email? I am asking because usually when I send email through a website I take a copy to my email address and this time I didn't take any… Thanks

  20. Maistrang Laagan Post author

    I also learned about long-tail keywords late already, before I was only using short tail.

  21. Ponleu Vanloeuk Post author

    Hello Neil Patel!
    Your every single video or content is very great! However, do you a series of digital marketing courses! if not, I suggest you should create one for everyone and apply it with Ubersuggest. So that I and others can learn about it deeply and clearly. Just my idea.
    Thank you for your effort!

  22. Q&A For Digital Marketing Post author

    Is keyword difficulty really matter because all tools are showing different keywords difficulty what you suggest neil!

  23. Shoman Mohammed Post author

    I love your videos only when you say for example; like this one. Appreciated

  24. Kshitij Sharma Post author

    UBERSUGGEST doesn't work on a laptop, very rarely it does. Only works on a phone. PLEASE FIX THIS ISSUE!!!


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