The #1 Best Way to Drive Traffic from YouTube to your Website

By | January 17, 2020


Some YouTube creators and
a lot of video marketers try to use every video
they publish to send those views to their website. Today I want to talk about why
that might not be the best idea and give you a better
way of sending YouTube traffic to your website. That’s coming up. Hey, guys. My name is Tim Schmoyer. It’s a Wednesday,
time to give you guys some YouTube tip to
help you grow your YouTube channel and your audience like
we do every week here at Video Creators. So a main goal of a lot of us is
to get traffic to our website. But, if you are trying to
use every video you publish to move that traffic from
YouTube to your website, you are actually doing a really
big disservice to your video, and here’s why. One of the biggest
factors that contribute to how your video
ranks in search is the amount of watch
time that it accumulates, which is basically how
much time do people spend watching your video. But the second biggest thing,
or maybe along with it, it’s hard to tell exactly, but
it’s second or the biggest, but it’s really big. It is how your video
contributes to a viewers overall viewing
session on YouTube. So, if someone watches
your video on YouTube and learns that, hey, if
someone watches this video, then they go and they
watch these other five videos, and then
another two videos, and their viewing
session extends a certain amount of
time, then YouTube is more likely to favor that
video in search, and related, and other places on YouTube. So let’s say that the
videos you publish are actually very
successful in getting someone from your YouTube
video over to your website. Well you can see how maybe
the long run that might not work out as well for you if
your video is successfully ending the viewing session for
every viewer, who then, like, your video is the
last video they watch before they go to your website. You know? So how can you use YouTube to
send traffic to your website without ending their
viewing session every time? Well here’s how I do it. At the end of every video
here on this channel, maybe you’ve seen it,
just show it visually, I don’t talk about it,
is my ebook called The Secret to Building
your YouTube Audience, and it’s free. It just says, get it free,
download at videocreators.com. And what I will do is I am OK
with ending a viewer’s viewing session once for them
to go join my email list to get that free ebook. And then once they’re
on my email list, then I can send them
anywhere I want. Then I could send
them to my website, I could said them
to other videos, I could send them to whatever. And I also have the
opportunity to develop an ongoing relationship
with them in ways that I can’t do through
my YouTube videos here. And the reason
this strategy works is because then, once
someone is on my email list and they come back and
start watching my YouTube videos again, they never
again have a reason why they would need to leave
YouTube to go sign up for my email list
or my ebook again, because they’re already on it. So I will send people
away from YouTube once because it makes good
business sense for me to do so, and occasionally,
I will post videos where the only intent is
to get someone to check out something on my website. But those videos
are not intended to rank well in search. Those are just for my
YouTube subscribers, to reach the people
who already said, Tim, we want to see new
videos from you. And so I make those videos
and say, hey, here’s a new course I just made,
or here’s a new product I’m launching, or here’s a new
service that you need to know about, or something like that. Where pretty much, the
only goal of that video is to get my YouTube subscribers
over to a certain landing page, or to check something out,
or whatever the case may be. So how well does this
strategy actually work? Well, for me, I actually don’t
really push it that hard. Like I said, I only
show my ebook visually. I rarely talk about
it or promoted it. And for me, about 15% to 20%
of my YouTube subscribers end up converting into
an email subscriber. So for those of you who
aren’t on my email, the way I use it is I send out
the other trainings. I send out announcements. I invite people into
programs with me that really aren’t
open to the public, and things I don’t talk
about here on the channel. And I just do it to add
as much value as I can to the people who
want to learn how to grow their YouTube
channels and their audiences. I would love to hear from you
guys in the comments below, several things. Number one is, how
do you successfully transfer traffic from
your YouTube channels and your videos over
to your websites? And then two, what
strategies do you have? Do you have it in
every single video? Do you try to do the email list? If you do have an
email list, how do you use that
to further develop the relationship that you
have with your subscribers? I want to learn all
that from you guys and hear what you’re doing. And the rest of you, if you
want to get some other opinions and get some other ideas other
than what I’ve shared here, definitely read the
comments down there. I know you will learn a lot from
those people, as I always do. And if this is your
first time here, I would love to
have you subscribe, because every
Wednesday, we give you guys some YouTube tips
and ideas like this. We also give you guys some
Q&A with you guys on Thursdays and keep you up to date with
all the updates happening on YouTube on Tuesdays,
because I really believe that a lot
of you guys have messages that need to spread. And I want to do
everything I can to help you grow your
channels, and your audience, so that people can hear you and
find that message that that you are spreading, and hopefully
have their lives be changed as a result. That’s
what this is all about. So subscribe, thanks
for hanging out, and I’ll see you
guys again soon. Bye.

61 thoughts on “The #1 Best Way to Drive Traffic from YouTube to your Website

  1. Vfx Star Post author

    So cares after seeing the Captain America Civil war trailer

    Ooo rong Channel, just Joking, awsome video Tim!

    Reply
  2. New Future Builder Post author

    Would love to know how often you get clicks to your free ebook offer. Is that something you'd even share here?

    Reply
  3. Ibrahim Abbas Post author

    Guys Please check my channel out for amazing vlogs ! Only if I could have some support  😭😭

    Reply
  4. Discipulo De Jesus Post author

    I guess much depends on the type of website you have. I run a Spanish Christian website with lots of articles on how to live by faith, so my goal with the videos is to support those articles that go into more information on what it means to live outside the values of the present day system and in harmony with the values Jesus taught. We don't always send people off to our website, but often we have an article that goes deeper than what we could convey on video. Would you suggest it is better to only do a landing page type set up and then promote those extra articles to those who subscribe to the newsletter? I can see how this can be helpful, because, like you said, you then have more of a chance of building relationship with those people outside of youtube. So great food for thought there. Thanks Tim!

    Reply
  5. GoodKnitKisses Post author

    Wow! Love this tip, thanks Tim. I hadn't thought of it that way.

    Reply
  6. Faridah Baba Post author

    Thanks for sharing the Youtube search ranking insights Tim, very useful. Always thought it was wise to direct the viewers from Youtube to my sales page until your video. Now I think giving up audience retention for my squeezepage is even wiser! 😀

    Reply
  7. 1960HikerDude Post author

    Tim, you always seem to come up with the most relevant and timely topics. I just built a website for my channel. Your advice about not sending users to a website on every video is great if you employ a YouTube only strategy. And, I think it's good for the short-term. However, I've been creating Digital content for about 20 years. One painful mistake I've seen clients make over and over again is not owning and branding their domain. It leaves you vulnerable to other people's business decisions. Social media platforms come and go. Remember MySpace? I think it's much better in the long term to brand my content with my domain and use social media platforms like YT to promote that domain. Just my $.02 worth.

    Reply
  8. Yash Patel Post author

    hey I am about to start a yt channel and I am gathering knowledge on small detail so can you please make a updated video on affiliated marketing I think it is a bit old.

    Reply
  9. Nelson Alvarez Post author

    I often wonder if e-mail marketing is on the decline?… For sure it was a great strategy a few years ago but in my opinion is becoming irrelevant in near future.

    Anyone has any comment? Please share it. I would like to know what some of you think about it. Thanks.

    Reply
  10. SorrowfulM // MapleStory Veteran Post author

    When YouTube had the 3 second pre video promo clip feature, I used that to advertise my website for 2.5 seconds. Did great things. Now since that feature is gone, I'd probably have a quick ad for my website play after the outro of my videos.

    Reply
  11. MyShowBro Post author

    I agree with your strategy and I also think it depends on the website for example mines is more community-based /form

    Reply
  12. stunninglad1 Post author

    Good point there, Tim. My advice would be to put the link right at the end of the video. The same rule would apply with annotations which link other videos…The end of the video (last ten seconds) is the best place for them.

    Reply
  13. rift0tripper Post author

    Don't mean to insult you, but how do you expect people to believe the tips you give when you, yourself, only have 150,000+ subscribers?

    Obviously that doesn't reflect your knowledge but you should practice what you preach.

    I still think your advices is pretty good. Just throwing that out there.

    Reply
  14. Common Man Cocktails Post author

    I "tell" them, and have links in the description, but I don't try to get people on our site to watch audio, mainly to my newsletter or to my donation/patreon pages. I mention our site from now and again, but I use it mainly for google SEO and so people can find me if, some day, a new video service becomes dominant people can just google me and find my site, then from there go wherever we are most frequently 🙂

    Reply
  15. Nathan Seals Post author

    People like PhillyD always do that, but I can see why we shouldn't. 😛

    Reply
  16. Thrifty Revamps Post author

    Thank you… would love it if you checked out my channel, I noticed on one of the screen shots in your video that you do.
    Not sure why my channel isn't growing faster, according to all my comments and ratings it should be doing as well as other related channels, I just don't get it, feels like my videos are not getting enough exposure?? I did a speed test a few days ago and quite a few errors came up but I have no idea to fix it, emailed YouTube, but not sure if they will help, could that be effecting my channel??

    Reply
  17. MokaBees Post author

    Any suggestions for a cooking channel (like myself), where each video has an accompanying blog post with the full recipe on it? I've been using cards toward the end of the video that open in a new window, and I also place the link at the top of the description. But maybe I should make the link more difficult to find?

    Reply
  18. kurt lindner Post author

    You deserve 2m more views, and 3m more subs. You're awesome.

    Reply
  19. FernandoP1 - Art Zone Productions Post author

    Aren't all your videos full of links? This one is.

    Reply
  20. BAYWEAREA Post author

    This is why I continue to watch Tim! Thanks for always dropin 💣's!

    Reply
  21. Patty Baker Post author

    As a new viewer to a youtube channel, I am put off by blaring in my face attempts to redirect me to a youtube channel. Take this channel for instance, I found this channel last week and have now watch 4 videos. I'm more likely to look at that free e-book since I have to search for it myself. In other words, I think viewers prefer to be drawn in by good content than to have words to click on the screen to take them elsewhere, just as the advice gives on this video. He's got good advice.

    Reply
  22. Gopher Post author

    How good is their tracking? For example my website exists pretty much to let them search for more of my videos, so they would leave YouTube for my site, only to return pretty quickly. Does YouTube figure that out? Thanks 🙂

    Reply
  23. Deadly Raging Post author

    When I search up my channel on YouTube it won't show up but when I look up a way smaller channel it comes up

    Reply
  24. Jackie Ebanks Post author

    I use MAILCHIIMP .
    What CRM do you recommend?
    I was planning to switch over to www.wix.com for contacts because their newsletters is just so cool. Would you say wix is sufficent just for Following up with your contacts?

    Reply
  25. KingFisher Post author

    really need some help please with annotations im desprete created two videos with intention to add subscribe and click to last video and cant use annotations and dont have any website what can use because i dont have one, im lost and saying click to an empty space? making me feel stupid i want to share and get traffic but i had no idea i had to have a website. please any help be great

    Reply
  26. Tran manh thang na Post author

    Hi,
    How to share my comment (of this video) to G+?

    Reply
  27. Vvltvre Post author

    I got something on my channel when i got on my YouTube saying "We've worked with your MCN to include you in the youtube partner program" or something like that, can i be a youtube partner and be partnered with a network at the same time? Sadley i'm partnered with Awesomeness TV.

    Reply
  28. Miscellaneous Post author

    hello,I am having trouble in knowing how to make people select my video among others.For instance,my video ranks higher but has few views(cuz i recently uploaded that video) compared to other videos wch have more than 1M views or so,they tend to watch the video with 1M views.So how to make people watch my video?Please do answer

    Reply
  29. Slimy Doctor Post author

    Hey I'm new on YouTube and I need some advice. So, I'm gonna be doing a gaming channel what should I use my free recording software that advertises on the video saying such and such recorded this, or get a capture card? I really need help.

    Reply
  30. AV gadgets Post author

    my YouTube earning is not showing correctly on YouTube it is showing $53.63 but on AdSense around $65 but when I go for account settings on AdSense it is only showing $5.41 so I am not able to know my current income please inform me what I do now please please

    Reply
  31. DullishPlum Post author

    I have started a music channel but I want to branch out a do gaming videos and short films, should I upload my gaming and short films on my main music channel, or should I start a separate channel.

    Reply
  32. Editors Team Retouching Post author

    Hi Tim
    I am very Interested to Upload Videos on youtube But my Channel is Not Earning i Think Their is some Problem in my Channel Can you Help on it, i am Sending Screen Shot, my only 1 Video Shows Earning.????

    Reply
  33. The Ring Finders Post author

    Hi Tim,
    Nice channel, I look forward to learning more…I have over 170 video and I have no idea how to drive traffic my way so I'm glad I found you! Happy Holidays…Chris

    Reply
  34. ShoJoe Post author

    I got the opposite question Tim: How can one draw traffic to one's channel? Thanks for any one who replies.

    Reply
  35. Totocow Stars Post author

    I am not growing at all but please someone check out my YouTube channel and tell me what am I doing wrong? I don't care mean or not I need to know because its hard for me to see that.

    Reply
  36. Elizabeth Franceschi Post author

    do you have any videos that shows how to do all an intro video, add comments or animations?

    Reply
  37. Creative Pes Post author

    Please help me get 1k subscriber and visit my channel, I will sub you back, I'm sure, I like you, thank you 🙂

    Reply
  38. Dmitry & Sirpa Yarvensivu Post author

    What videomaker you use? Your last minute is great, when you promote your days.

    Reply
  39. Sergio Miranda Post author

    I have a question. Do videos viewed on a website outside of youtube count? I feel like the videos I link on my site don't get the views.

    Reply
  40. QPA Post author

    hi Tim, Im planning to make a a vídeo and then have it translated to differet languajes. should I have several channels each one for each lenguaje ? or can I incluye differet audios un a same vídeo on you tube like a dvd ? thanks un advance. sorry for the english and keep it up

    Reply
  41. Draw Curiosity Post author

    Out of interest, if a video is a short version of an extended blogpost that you also want them to read, what is the best strategy? Publicise blog link so they see the video embedded on a website..? Publicise video and hope they click on the blog at the end?

    Reply
  42. Stormchaser4653 Post author

    tim thank you for the good content i have changed my videos with what i have learned and now jumped up from 5 subs to 57 subs all thanks to what i have got from watching you videos

    Reply
  43. Valerie Denise Jones Post author

    Excellent video… packed with tons of necessary tidbits. Thank you!

    Reply
  44. Rikayu Wilzam Post author

    Goooooooooooooodmoooowwninnnnngggtootheebestttfamaliiionnnnnyouuutubeeee

    Reply
  45. Scott Chad Post author

    Just wanted to mention that I’ve found a free pdf Legally Steal Other Peoples YouTube Traffic… (16 pages) to save you guys some time. You’ll find all the bulletpoints
    described in the pdf here: https://mega.nz/#!XtBA1aZZ!BpnDAvDfAZCFTTYtKNvvcYiJxNir-vPhsEwOBbegf_8
    , Cheers ‘
    P.s: you can thank me, by liking my comment 😀 !’

    Reply
  46. salar Simon Post author

    it can generate mass traffic .
    https://plus.google.com/u/1/105449012633441556530/posts/eraEw52XVex

    Reply
  47. Alexdria Ocasio Cortez Post author

    🚀 🚀🚀 This traffic glitch WORKS, plain and simple. It gets my personal endorsement, and I do NOT do that very often. Check this out… http://topnamemarketing.com/tube-hack/

    Reply
  48. Blåbjörns Naturprodukter Post author

    Maybe if I comment here my shamanic drum videos will be famous in the future… 😂 And then you will be even more successful. 🙄 Since my fame grew from your video. Now I only have 3 views but I have a feeling that is about to Change. Future is Bright.

    Reply
  49. Awesome Metal Bands Official Post author

    Usually very sceptical about traffic generation related videos but I have to say this is exceptional content and very very interesting.

    Reply

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