Tag Archives: Yoast Academy

How to add images in WordPress | WordPress for beginners

Now that you have seen how to create posts, in this video, I will show you how to add images to a post. First, I want to add an image below the Hagia Sophia paragraph. To do that, I click Enter below the paragraph to create a new block. And then I click on the… Read More »

How to write a post or page in WordPress | WordPress for beginners

In this video we’ll get to the most exciting thing in WordPress and see how you actually write a post. I’m going to show you how to write a post, but it works exactly the same for pages, so no worries there. The only differences are in the options in the sidebar, which we’ll explore… Read More »

Lesson 14: Crawlability and the Yoast SEO plugin – SEO for beginners training

In the previous video, we discussed crawlability. We looked at all the ways you can make sure that certain parts of your site are not accessible to search engines. All of this can be a bit tedious if you don’t have a technical background. That’s why we take care of a lot of aspects of… Read More »

How to configure the WordPress settings: General settings | WordPress for beginners

When you start with WordPress, you will want to brand your website and give it a personal touch. A good way to begin customizing your website is with the Settings in the admin menu. In this video, I will show you the General Settings that allow you to edit your title and tagline, edit your… Read More »

How to configure the WordPress settings: Writing & Reading settings | WordPress for beginners

In the previous video, we talked about the General Settings that can help you put a personal stamp on your website. In this video, we will look at the Writing and Reading Settings. These settings will allow you to choose a Default post Category and Format, adjust the settings of the RSS feed, and determine… Read More »

Keyword research training: Determining traffic potential – Google Trends

In this screen cast we are going to explore how to use Google Trends to measure the frequency of your keywords. First of all let’s take a quick look at Google Trends as a whole to get an idea of how the tool works. Once you visit trends.Google.com you see a search bar at the… Read More »

024 | CEO of Yoast: SEO Myths and The #1 Optimization Effort That Hurts Your Rank

I’m Shaina. I love dogs. I trip a lot and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean, 44% of… Read More »

Yoast Academy webinar: The Big “Is it a Ranking Factor?!” Show

Hello, and welcome to the second Yoast Academy webinar! I’m Marieke, the CEO of Yoast, and I’ll be your host today. In this webinar, we’re going to talk about one of the most notorious topics in SEO: ranking factors. What are they? How do you deal with them? And what ranking factors should you focus… Read More »

Yoast SEO meta box (block editor) – Yoast SEO for WordPress training

We’re going to take a closer look at the features Yoast SEO offers when you’re writing a post. In the block editor, there are two ways to use Yoast SEO. First of all, there’s the sidebar. Remember that you can get Yoast SEO to show by clicking the Yoast icon at the top right. And… Read More »

NEW – 15. Selecting and installing themes – WordPress for beginners training

In this screencast, we will walk you through the process of installing and activating a new theme. When you are logged in to your WordPress site, and you are on the Dashboard you can go to the Themes overview by going to Appearance>Themes. This is where you manage your installed themes. WordPress comes with a… Read More »