Tag Archives: Yoast Academy

024 | CEO of Yoast: SEO Myths and The #1 Optimization Effort That Hurts Your Rank

I’m Shaina. I love dogs. I trip a lot and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean, 44% of… Read More »

Yoast Academy webinar: The Big “Is it a Ranking Factor?!” Show

Hello, and welcome to the second Yoast Academy webinar! I’m Marieke, the CEO of Yoast, and I’ll be your host today. In this webinar, we’re going to talk about one of the most notorious topics in SEO: ranking factors. What are they? How do you deal with them? And what ranking factors should you focus… Read More »

Yoast SEO meta box (block editor) – Yoast SEO for WordPress training

We’re going to take a closer look at the features Yoast SEO offers when you’re writing a post. In the block editor, there are two ways to use Yoast SEO. First of all, there’s the sidebar. Remember that you can get Yoast SEO to show by clicking the Yoast icon at the top right. And… Read More »

NEW – 15. Selecting and installing themes – WordPress for beginners training

In this screencast, we will walk you through the process of installing and activating a new theme. When you are logged in to your WordPress site, and you are on the Dashboard you can go to the Themes overview by going to Appearance>Themes. This is where you manage your installed themes. WordPress comes with a… Read More »

NEW – 9. How will you use WordPress – WordPress for beginners training

In the previous lessons of this module, you’ve learned how to get WordPress up and running. We’ve also shown you what the WordPress back end looks like and what you can do with it. However, there’s one important question we haven’t discussed yet: how will you use WordPress? So, that’s what this video will be… Read More »

Online SEO course: Keyword research training

“Why can’t I rank for the keywords I want to rank for? And why am I not getting traffic for the keywords I am ranking for?” Meet Alice. She sells and installs solar panels. She also blogs about renewable energy. She’s trying to increase traffic from Google to her site, but can’t quite seem to… Read More »

Lesson 2: Google search results page – SEO for beginners training

We can safely state that literally almost everyone has seen the Google results page. We all know that you can enter your search query at the top and that search results are displayed below. But there’s more to it than meets the eye. Do you know what elements search results consist of exactly? And did… Read More »

Lesson 6: What is keyword research? – SEO for beginners training

In the previous video, you learned about what keywords are and why they are important. In this video, we’ll discuss the various factors you have to take into account when doing keyword research and setting up your keyword strategy. We’ll discuss your mission, your audience and your competition. Before you do anything, and this is… Read More »

Yoast SEO in WordPress (classic editor) – Yoast SEO for WordPress training

In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re on the WordPress… Read More »

Yoast SEO in WordPress (block editor) – Yoast SEO for WordPress training

In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re the WordPress dashboard,… Read More »