Tag Archives: Yoast Academy

NEW – 9. How will you use WordPress – WordPress for beginners training

In the previous lessons of this module, you’ve learned how to get WordPress up and running. We’ve also shown you what the WordPress back end looks like and what you can do with it. However, there’s one important question we haven’t discussed yet: how will you use WordPress? So, that’s what this video will be… Read More »

Online SEO course: Keyword research training

“Why can’t I rank for the keywords I want to rank for? And why am I not getting traffic for the keywords I am ranking for?” Meet Alice. She sells and installs solar panels. She also blogs about renewable energy. She’s trying to increase traffic from Google to her site, but can’t quite seem to… Read More »

Lesson 2: Google search results page – SEO for beginners training

We can safely state that literally almost everyone has seen the Google results page. We all know that you can enter your search query at the top and that search results are displayed below. But there’s more to it than meets the eye. Do you know what elements search results consist of exactly? And did… Read More »

Lesson 6: What is keyword research? – SEO for beginners training

In the previous video, you learned about what keywords are and why they are important. In this video, we’ll discuss the various factors you have to take into account when doing keyword research and setting up your keyword strategy. We’ll discuss your mission, your audience and your competition. Before you do anything, and this is… Read More »

Yoast SEO in WordPress (classic editor) – Yoast SEO for WordPress training

In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re on the WordPress… Read More »

Yoast SEO in WordPress (block editor) – Yoast SEO for WordPress training

In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re the WordPress dashboard,… Read More »

Using subheadings – SEO copywriting training

In this video, we’ll have a look at how you can use subheadings effectively. First, we’ll have a look at why it’s important to use subheadings well. Then we’ll look at how you can best make use of subheadings. So let’s first look at the why. We’ve already seen that if you want to present… Read More »

Lesson 4: Exploring holistic SEO – SEO for beginners training

Let’s dive a bit deeper into holistic SEO by exploring a metaphor. Now, at Yoast we’re big fans of legos. So I’m going to tell you how SEO works by telling you why Lego is awesome. It starts with the right user experience. Now, when you open the largest box of legos, like this Taj… Read More »

Editing your text for readability – SEO copywriting training

In this video, we’re going to discuss a key aspect of editing a text: auditing your text for words and sentences that make it more difficult to read. Now this sounds very simple, but it can improve your text a lot. Isn’t that what we all like? Quick fixes that you can apply immediately? Well,… Read More »

Learning to use transition words – SEO copywriting training

We’ve discussed the theory. You’ve seen our list of transition words – if you followed our advice that is. Now it’s time for the difficult part: including them in your writing. Of course, that’s something you’re going to have to learn and practice. But here are a couple of things you can do, two ways… Read More »