Tag Archives: webcertain

How data-driven keyword research can improve international SEO

Keyword research is the starting point for many SEO projects, informing you which keywords have the potential to drive the most traffic to your website. But in order for this research to uncover the maximum number of valuable, relevant search terms, you need to go beyond the standard approach of just looking in Google Keyword… Read More »

5 ways to improve international marketing processes

At the end of September, we held our second International Search Summit in Boston. There was a lot of great knowledge shared by the speakers and some themes which tracked throughout the day in many of the talks, so I thought I’d share some of them here. Number one is always have a global mindset.… Read More »

How to succeed at SEO on Naver | Need-to-know

If you’re targeting South Korea, then you need to focus your SEO efforts on the country’s most popular search engine, Naver. However, that’s easier said than done, as SEO works very differently on Naver compared to Google. This means that SEO can be a challenge to people who are only familiar with search engine optimisation… Read More »

How to find reliable Google SEO information online | Need-to-know

Online information about Google SEO is everywhere, but it isn’t all reliable. So, how can you differentiate between the information provided by industry professionals, and what is written by amateurs? This video will give you three sources of trusted Google SEO information, so that you don’t get caught out by articles that are out of… Read More »

Why it’s important to monitor your website’s SEO performance

Whether it’s a result of changes you’ve made to your website, competitors improving their performance or new algorithm updates from the search engines, your search performance and rankings can change quickly and regularly. For this reason, it’s important to keep a close eye on your website’s rankings, traffic and click-through rates, so that you can… Read More »

Tip 3: Include Naver in your South Korean SEO strategy | 50 tips in 50 days

When you’re targeting South Korea, make sure that Naver is part of your SEO strategy. Today I learnt that Naver SEO is different from SEO on Google. Also, to perform well on Naver, you need to create high quality content on Naver’s own platforms, including Naver Blog, Naver Café, Naver Post and Naver Knowledge iN.… Read More »

Tip 5: Focus on Baidu for Chinese SEO | 50 tips in 50 days

If you’re targeting China, make sure that you focus your SEO efforts on the country’s most popular search engine: Baidu. And, yep, you guessed it, Baidu SEO is different from SEO on Google. For example, did you know that Baidu doesn’t automatically crawl and index websites? I didn’t! In order for Baidu to index your… Read More »