Tag Archives: topic clusters

Topic clusters The Next Evolution of SEO

The future of search engine optimization is changing and it is changing through a topic called �Topic Clusters�. This is a process of focusing on topics directly related to a buyer persona rather than keywords themselves. So, in this video, I am going to go into what a topic cluster is, a little bit more… Read More »

SEO: How to Create an Effective Topic Cluster and Pillar Page

Let’s review the relationship between a topic cluster and a pillar page. First, you need a core topic. This should be something broad, usually 2-3 words – something that can be dug into and explained on a deep level. Sales qualification is a great example of a core topic. Your core topic will take the… Read More »

Topic Clusters: The Next Evolution of Content Strategy

“Somerville restaurant.” You know, it wasn’t long ago that you’d type some broken search term like this into Google. Now of course, you simply ask, “Where should I go for dinner?” That’s because you assume search engines are smart enough to recognize intent. But does your SEO strategy reflect this changing search behavior? Meet the… Read More »