Tag Archives: social media metrics

How to Optimize Your Instagram Business Profile

Although it’s possible to use a personal Instagram account for your business, business accounts offer unique benefits that allow you to engage with your audience more effectively. Business accounts allow you to add contact and industry details to your profile, making it easy for viewers to get in touch with you directly through the app.… Read More »

How to Optimize Your Business’ Facebook Page Settings

Now that you’ve built a compelling Facebook Page, how can you optimize it to increase engagement with visitors? If you’re a Page admin, editor, or moderator, you can add a call-to-action button to your Page. Facebook offers a variety of call-to-action buttons, such as Contact Us, Shop Now, or Sign Up, so choose the one… Read More »

4 Ways to Measure Social Media ROI

– Actually, a quarter of people, who had a positive experience at a business, will go and tell 10 people. – I don’t know 10 people. (laughs) – Welcome to The Journey. I’m Nealey. – And I’m Emma. – And today, we’re talking about four different ways to measure social media ROI. What’s tip number… Read More »