Tag Archives: site structure

How to Guide Your Site’s Customer Journey to Provide Value Beyond the Sale

(calming techno music) – [Instructor] So next, and certainly last, but not least, we’re going to be talking about guiding the customer journey, and driving leads. So guiding the customer journey appropriately is what’s going to ultimately help you to drive those users to actually become an opportunity to actually converge, and reach out, or… Read More »

Lesson 3: Google and holistic SEO – SEO for beginners training

In this video, we’re going to discuss what SEO, or search engine optimization, entails. We’ll also go into Yoast’s concept of holistic SEO. First things first though: what is SEO? Well, it’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO… Read More »

How To Use Content Silos For Your SEO Strategy – Advanced SEO Marketing Website Strategy

If you want to rank in search engines for specific keywords and you need to do everything you can to beat your competition, a highly structured website is one way to do this and you should organize content on your site using content silo. Grouping similar content into silos will help cement your rankings for… Read More »

Lesson 11: The structure of your website – SEO for beginners training

A good site structure helps both your visitors and Google navigate your site. In this video, I’m going to explain to you why site structure is important for SEO and the basics of how to set up the structure of your site. Structuring your website is crucial for both usability and findability. Many sites lack… Read More »

Why optimizing your images is important – All-around SEO training

in this course we’ve discussed a lot of aspects that are important for your site’s SEO however there’s one very important aspect we haven’t talked about yet optimizing your images so that’s what we’ll cover in this module in this lesson we’ll explain why images are important and why it’s important to optimize your images… Read More »