Tag Archives: serps

Lesson 2: Google search results page – SEO for beginners training

We can safely state that literally almost everyone has seen the Google results page. We all know that you can enter your search query at the top and that search results are displayed below. But there’s more to it than meets the eye. Do you know what elements search results consist of exactly? And did… Read More »

Lesson 6: What is keyword research? – SEO for beginners training

In the previous video, you learned about what keywords are and why they are important. In this video, we’ll discuss the various factors you have to take into account when doing keyword research and setting up your keyword strategy. We’ll discuss your mission, your audience and your competition. Before you do anything, and this is… Read More »

Lesson 4: Exploring holistic SEO – SEO for beginners training

Let’s dive a bit deeper into holistic SEO by exploring a metaphor. Now, at Yoast we’re big fans of legos. So I’m going to tell you how SEO works by telling you why Lego is awesome. It starts with the right user experience. Now, when you open the largest box of legos, like this Taj… Read More »

Accuranker: See Where Your Website is Ranking in Google Search

SEO Agencies & Professionals, listen up, Today’s product is just for you. If you are looking to expand your services and streamline your seo efforts, then you’ll definitely want to stick around for today’s showcase. And quite honestly, even if you aren’t an agency but have a website, you’ll still want to pay close attention… Read More »

How To Update Your Business Location for Local SEO

We just moved locations and I’m trying to like get things sorted out online. What do you suggest? This happens a lot, right? So maybe your lease comes up and you have to switch locations. Maybe you built a new building. So what this actually impacts is your local seo or local search engine optimization.… Read More »

SEO vs SEM. What’s the difference? (Simplified & Examples) | Sydney Digital Marketing

Hey, YouTube Toaday I’d like to talk to you about SEO search engine optimization and SEM search engine marketing in 2018 81% of users find their desired online destination through a search engine according to the Forrester research company So if your customer can’t find you through a search engine inquiry your business may as… Read More »

Lesson 3: Google and holistic SEO – SEO for beginners training

In this video, we’re going to discuss what SEO, or search engine optimization, entails. We’ll also go into Yoast’s concept of holistic SEO. First things first though: what is SEO? Well, it’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO… Read More »

The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific… Read More »

Lesson 11: The structure of your website – SEO for beginners training

A good site structure helps both your visitors and Google navigate your site. In this video, I’m going to explain to you why site structure is important for SEO and the basics of how to set up the structure of your site. Structuring your website is crucial for both usability and findability. Many sites lack… Read More »