Tag Archives: search results

google search – blog seo – how to start a blog – google blog search – search google seo – seo tips

The art of profitable blogging. A guide on how to start a blog. Starting a blog and showing up in Google search results. Strategic search phrase placement. Why is the blog target keyword so important to search engines like Google. Indexing and categorization. But where should the target keyword be placed? Strategic keyword placement. Preferably… Read More »

Yoast SEO 11.0 – Big Schema release

If you’ve spent any time searching for things on the web at all you’ve probably seen more and more of these things show up. They’re called rich snippets. They show you recipes, reviews, directions, how-to’s, countless other things. They make it easy to find the information you need. And the technology that makes this possible… Read More »

Lesson 2: Google search results page – SEO for beginners training

We can safely state that literally almost everyone has seen the Google results page. We all know that you can enter your search query at the top and that search results are displayed below. But there’s more to it than meets the eye. Do you know what elements search results consist of exactly? And did… Read More »

Lesson 6: What is keyword research? – SEO for beginners training

In the previous video, you learned about what keywords are and why they are important. In this video, we’ll discuss the various factors you have to take into account when doing keyword research and setting up your keyword strategy. We’ll discuss your mission, your audience and your competition. Before you do anything, and this is… Read More »

Lesson 4: Exploring holistic SEO – SEO for beginners training

Let’s dive a bit deeper into holistic SEO by exploring a metaphor. Now, at Yoast we’re big fans of legos. So I’m going to tell you how SEO works by telling you why Lego is awesome. It starts with the right user experience. Now, when you open the largest box of legos, like this Taj… Read More »

Ask Yoast: Emojis and SEO

Iris Schöberl emailed us from München, where I’ve just been and Oktoberfest was awesome once more, asking, “Do you as an SEO expert recommend to use emojis? Or is it spam to Google?” I’m thinking that you probably mean in the meta-description and in titles etc. where some emojis will actually show up in the… Read More »

Lesson 15: Rich results – SEO for beginners training

In this video, we’re going to dive a bit deeper into rich results. Rich results are simply any search results that offer more information than the standard search results. There are several kinds of rich results. First of all, there’s the rich snippet. If your snippet has more information than the standard snippet, we call… Read More »

Lesson 3: Google and holistic SEO – SEO for beginners training

In this video, we’re going to discuss what SEO, or search engine optimization, entails. We’ll also go into Yoast’s concept of holistic SEO. First things first though: what is SEO? Well, it’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO… Read More »

The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific… Read More »