Tag Archives: passive voice

What is passive voice – SEO copywriting training

In this lesson, we’re going to explore a quite difficult and important piece of grammar: the passive voice. The good part? We’re going to tell you not to use it, or at least not unless you have a very good reason to do so. The bad part? Many people overuse it in their writing without… Read More »

Lesson 10: Readability and the Yoast SEO plugin – SEO for beginners training

The readability of your posts is a key factor for a holistic SEO strategy. We’ve already told you about holistic SEO and how important it is that you write quality content. Quality content of course needs to be original and relevant to your readers, but it should also be easy to read. Let me first… Read More »