Tag Archives: partner

HubSpot | Inbound is Everywhere

Just 10 years ago we went exploring. Not across landscapes but somewhere inward. Looking to find a better way forward. What we found had been with us all along. It was human. Helpful. It was Inbound. Inbound is a hello. An empathetic embrace. It’s knowing someone’s name and using it. It’s a message with meaning.… Read More »

HubSpot Reporting Add-On Demo: Track Your Sales and Marketing Performance

It’s your job to help your business grow and a big part of making that happen is knowing what’s working. Sometimes your questions are simple: How many leads did we generate today? or Are we on track to hit our number this month? And sometimes the questions are harder. Is our new product going to… Read More »

How to Increase Your Facebook Reach and Outsmart the Algorithm

Organic reach for Facebook Business Pages is plummeting. In fact, some people say by more than 50%. So, how do you make sure that the content you share on Facebook is actually seen? There are thousands of factors that determine how the News Feed ranks content, but overall, Facebook’s goal has always been the same:… Read More »

What Is Lead Scoring?

With inbound marketing, you’re able to attract a high volume of leads. The challenge then becomes: Which of those leads are most likely to convert into paying customers? The thing is, not all leads are created equal. Only 10% typically convert into customers. So you need a scalable way to get in touch with the… Read More »

Customer Loyalty Incentives

What Is a Customer Loyalty Program? A customer loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products. We can look to Sephora for a great example of a customer loyalty program. This… Read More »

HubSpot: About Us (Updated)

HubSpot was founded on this very simple observation that the world had changed. And most importantly, what had changed was how people shopped and how they bought and how they shared their experiences. But the organizations just had not kept up. We came to this conclusion that the traditional playbook really didn’t work. And that… Read More »

The Ultimate Social Media Holiday Calendar for 2018

If you’re a social media marketer, you probably have a pretty good idea of when most major holidays. But what about the more unique holidays? What about International Cat Day, or National Selfie Day? And did you know that June 30th every year is Social Media Day? If these holidays sound a little silly to… Read More »

What Video Marketing Metrics Should You Pay Attention To?

After you share your first marketing video there are a lot of things that you can measure, but which analytics are the best indicators of whether the message you are trying to send is being heard? If you’re trying to use video to push your sales and marketing teams forward, you need to spend your… Read More »

What is an Inbound Sales Process? by Former HubSpot CRO, Mark Roberge

Sales process is basically a sequence of stages that an opportunity goes through as it progresses from a lead to a customer, and essentially establishes a common terminology between business owners. between the VPs of sales, and managers, and reps so that everybody understands where we are in a particular opportunity. Why have a sales… Read More »

I Choose To Grow Better | HubSpot INBOUND 2019 Intro Video

We’re told to grow at all cost We’re told to sell to everyone Demand attention and push our way to the top We’re told to not take no for an answer Reach out over and over And never put the phone down We’re told to cut costs Increase margins And bow to the bottom line… Read More »