Tag Archives: paid

10 things you should be measuring

[upbeat music] female narrator: Better data drives better decisions, from improving engagement to increasing your revenue. The Google Play developer console and Google Analytics can help you turn your app data into actionable insights. Here are ten things you should be measuring that will help you build more successful apps and market them better. The… Read More »

What is PPC? An Introduction to Pay Per Click Marketing

Hi. I’m Sam Stratton, the Digital Marketing Director here at Koozai. Today I am going to be giving you an introduction into pay-per-click advertising. There are a lot of people out there that aren’t too sure or familiar of the different kinds of advertising that you can do on the Internet, and paid search is… Read More »