Tag Archives: Paid Search

SEO vs. SEM: What’s the Difference and Why You Should Care

The difference between SEO and SEM is simple. SEO or Search Engine Optimization is the practice of optimizing content to be discovered through a search engine’s organic results. And SEM or Search Engine Marketing, is traditionally SEO plus Pay-per-click advertising, but some people just look at it as PPC today. Now, you might be thinking… Read More »

Sparro – Independent Digital Marketing Agency

We started Sparro in 2013, Morris and I. We’d worked in different agencies and client side but we saw a need for a transparent, agile and value driven agency. Everything we do is focused and backed by data. Data first and no traditional countermeasures, just doers to create high value for our clients. Now, we’ve… Read More »

SEO & PPC News | 08-10-2018 | Google Algorithm, Search Console & More!

Darren: In this video, you’re going to learn about some changes Google have made to the search console when it comes to the search results page. You’re also going to see something very sneaky that Google have snuck in to their new update to the Chrome browser, and in addition to that, there’s been yet… Read More »

Online Performance Marketing, Dallas SEO/SEM

Online Performance Marketing is a Dallas Based Interactive Marketing firm. We are 100% focused on driving ROI positive traffic to your website, and maniacal about performance. A client came to us from a major online search agency, and within 3 months, Online Performance Marketing increased clicks 660% increased the total conversions to 2100%, and reduced… Read More »