Tag Archives: More visitors

Using subheadings – SEO copywriting training

In this video, we’ll have a look at how you can use subheadings effectively. First, we’ll have a look at why it’s important to use subheadings well. Then we’ll look at how you can best make use of subheadings. So let’s first look at the why. We’ve already seen that if you want to present… Read More »

Editing your text for readability – SEO copywriting training

In this video, we’re going to discuss a key aspect of editing a text: auditing your text for words and sentences that make it more difficult to read. Now this sounds very simple, but it can improve your text a lot. Isn’t that what we all like? Quick fixes that you can apply immediately? Well,… Read More »

Learning to use transition words – SEO copywriting training

We’ve discussed the theory. You’ve seen our list of transition words – if you followed our advice that is. Now it’s time for the difficult part: including them in your writing. Of course, that’s something you’re going to have to learn and practice. But here are a couple of things you can do, two ways… Read More »

Rewriting passive sentences – SEO copywriting training

In the previous video, we explained what the passive voice is. We showed you some example sentences. We taught you that the difference between active and passive sentences is not one of meaning, but of perspective. Compare “I see my friend” with “My friend is seen by me.” The first sentence is active (I am… Read More »

What is passive voice – SEO copywriting training

In this lesson, we’re going to explore a quite difficult and important piece of grammar: the passive voice. The good part? We’re going to tell you not to use it, or at least not unless you have a very good reason to do so. The bad part? Many people overuse it in their writing without… Read More »

What are transition words – SEO copywriting training

In this video, we’re going to tell you what transition words are and how you should use them. If you ended up in this trial lesson from our transition words article on yoast.com, you may consider skipping this video and moving on to the second video. In that video, we’ll really get to work with… Read More »