Tag Archives: marketing 101

Grow your User Base | Launch | App Marketing | Udacity

Throughout this lesson and the last, we’ve discussed many ways to help you find and connect with your audience. Because the most challenging time for a new company is when you start growing your user base. There are many tips out there to gain your first thousand users and beyond. Your first real users are… Read More »

HubSpot: About Us (Updated)

HubSpot was founded on this very simple observation that the world had changed. And most importantly, what had changed was how people shopped and how they bought and how they shared their experiences. But the organizations just had not kept up. We came to this conclusion that the traditional playbook really didn’t work. And that… Read More »

What is HubSpot? (2014)

If you’re a marketer today life is, well, interesting. The world has changed. Customers are in control, and you have to change the way you market. Big time. Remember trade shows, direct mail, buying email lists? Well, they’re just not enough anymore. It turns out your customers are normal human beings. And if you’re only… Read More »

Types of Market Segmentation: Behavioral and Psychographic | Udacity

Here are a few common types of market segmentation practices. Behavioral, psychographic, demographic, geographic, occasional, and cultural segmentation. Let’s start by talking about behavioral and psychographic segmentation. Behavioral segmentation considers a few things, such as the knowledge of your product. Their attitude towards your product. How or how often they use your product or how… Read More »

Competitive Analysis Framework | Understand the User | App Marketing | Udacity

Once you’ve identified your top few advantages, there are a few frameworks you can use to outline them. We’re going to use a grid to map all your competitors on one slide and position you as the leader. You’re going to create something like this for your final project. Let’s start by focusing on two… Read More »

In The Cave #19: 3 Smart SEO Tips To Improve Your Search Rankings

Jordan: Welcome to another episode of In the Cave. I’m Jordan Scheltgen. Justin: I’m Justin Kerby. That timed out really well. Jordan: Yeah, it did. Today we’re going to be talking about drinking beers and marketing and laughing. Justin: Normal stuff. Beer and marketing, yeah. Jordan: Lots of normal stuff. Justin: Today we’re talking about… Read More »

How to be Successful with SEO | Launch | App Marketing | Udacity

So how to be successful with SCO. The first thing that we need to remember is first of all not to overdo it and not to underestimate it. Back in the day you could make a lot of money with SCO just by exchanging links and optimizing for specific keywords on your website. That was… Read More »

In The Cave #41: SEO Strategies For Small Businesses

– Today, we’re talking about how LO…cal businesses can beat big businesses at SEO. – Oh my god, that was good! AH HA! – Hey guys, welcome to an episode of In The Cave. That’s the show we’re on, I’m Jordan Scheltgen. – I’m Justin Kerby. – And today, we are talking to you about… Read More »

Why SEO might be a waste of money for your business – Easy Web 101

What’s up, everybody Tom here with easy web 101 bringing you a video with just a little bit of advice today on marketing You can tell by the title. I’m gonna be ripping on SEO just a little bit Some people are probably gonna come after me me with pitchforks about this video but bear… Read More »

HubSpot: About Us

HubSpot was founded on this very simple observation that the world had changed. And most importantly, what had changed was how people shopped and how they bought and how they shared their experiences. But the organizations just had not kept up. We came to this conclusion that the traditional playbook really didn’t work. And that… Read More »