Tag Archives: inbound

What Is Lead Scoring?

With inbound marketing, you’re able to attract a high volume of leads. The challenge then becomes: Which of those leads are most likely to convert into paying customers? The thing is, not all leads are created equal. Only 10% typically convert into customers. So you need a scalable way to get in touch with the… Read More »

Customer Loyalty Incentives

What Is a Customer Loyalty Program? A customer loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products. We can look to Sephora for a great example of a customer loyalty program. This… Read More »

HubSpot: About Us (Updated)

HubSpot was founded on this very simple observation that the world had changed. And most importantly, what had changed was how people shopped and how they bought and how they shared their experiences. But the organizations just had not kept up. We came to this conclusion that the traditional playbook really didn’t work. And that… Read More »

The Ultimate Social Media Holiday Calendar for 2018

If you’re a social media marketer, you probably have a pretty good idea of when most major holidays. But what about the more unique holidays? What about International Cat Day, or National Selfie Day? And did you know that June 30th every year is Social Media Day? If these holidays sound a little silly to… Read More »

What is HubSpot? (2014)

If you’re a marketer today life is, well, interesting. The world has changed. Customers are in control, and you have to change the way you market. Big time. Remember trade shows, direct mail, buying email lists? Well, they’re just not enough anymore. It turns out your customers are normal human beings. And if you’re only… Read More »

What Video Marketing Metrics Should You Pay Attention To?

After you share your first marketing video there are a lot of things that you can measure, but which analytics are the best indicators of whether the message you are trying to send is being heard? If you’re trying to use video to push your sales and marketing teams forward, you need to spend your… Read More »

What is an Inbound Sales Process? by Former HubSpot CRO, Mark Roberge

Sales process is basically a sequence of stages that an opportunity goes through as it progresses from a lead to a customer, and essentially establishes a common terminology between business owners. between the VPs of sales, and managers, and reps so that everybody understands where we are in a particular opportunity. Why have a sales… Read More »

What’s a Low Bounce Rate & How to Fix It

Most website metrics are easy to understand … that is until you get to bounce rate. But this metric, while less clear, is one of the most important indicators of the health of your site and the effectiveness of your marketing. It’s not enough to attract people to your website. You need to attract the… Read More »

I Choose To Grow Better | HubSpot INBOUND 2019 Intro Video

We’re told to grow at all cost We’re told to sell to everyone Demand attention and push our way to the top We’re told to not take no for an answer Reach out over and over And never put the phone down We’re told to cut costs Increase margins And bow to the bottom line… Read More »

Introducing HubSpot’s New #PETprogram

So the phone rings and it’s Mark Cuben again and I say “Look pal, I don’t have your golf clubs… they are not my helicopter. I don’t know where they…” [trails off] Oh. Hello. Here at HubSpot, we love our dogs. After all, big data shows that people are happier and more productive when they… Read More »