Tag Archives: hubspot

HubSpot: About Us (Updated)

HubSpot was founded on this very simple observation that the world had changed. And most importantly, what had changed was how people shopped and how they bought and how they shared their experiences. But the organizations just had not kept up. We came to this conclusion that the traditional playbook really didn’t work. And that… Read More »

The Ultimate Social Media Holiday Calendar for 2018

If you’re a social media marketer, you probably have a pretty good idea of when most major holidays. But what about the more unique holidays? What about International Cat Day, or National Selfie Day? And did you know that June 30th every year is Social Media Day? If these holidays sound a little silly to… Read More »

What is HubSpot? (2014)

If you’re a marketer today life is, well, interesting. The world has changed. Customers are in control, and you have to change the way you market. Big time. Remember trade shows, direct mail, buying email lists? Well, they’re just not enough anymore. It turns out your customers are normal human beings. And if you’re only… Read More »

What Video Marketing Metrics Should You Pay Attention To?

After you share your first marketing video there are a lot of things that you can measure, but which analytics are the best indicators of whether the message you are trying to send is being heard? If you’re trying to use video to push your sales and marketing teams forward, you need to spend your… Read More »

What is an Inbound Sales Process? by Former HubSpot CRO, Mark Roberge

Sales process is basically a sequence of stages that an opportunity goes through as it progresses from a lead to a customer, and essentially establishes a common terminology between business owners. between the VPs of sales, and managers, and reps so that everybody understands where we are in a particular opportunity. Why have a sales… Read More »

Hubspot Demo

Welcome, today we’ll be looking at Hubspot, an inbound marketing platform designed to improve your company’s content and lead generation. This video is brought to you by TechnologyAdvice. Our mission is to educate, advise and connect buyers of business technology and one of the ways we do so is by providing unbiased reviews of software.… Read More »

What’s a Low Bounce Rate & How to Fix It

Most website metrics are easy to understand … that is until you get to bounce rate. But this metric, while less clear, is one of the most important indicators of the health of your site and the effectiveness of your marketing. It’s not enough to attract people to your website. You need to attract the… Read More »

I Choose To Grow Better | HubSpot INBOUND 2019 Intro Video

We’re told to grow at all cost We’re told to sell to everyone Demand attention and push our way to the top We’re told to not take no for an answer Reach out over and over And never put the phone down We’re told to cut costs Increase margins And bow to the bottom line… Read More »

Introducing HubSpot’s New #PETprogram

So the phone rings and it’s Mark Cuben again and I say “Look pal, I don’t have your golf clubs… they are not my helicopter. I don’t know where they…” [trails off] Oh. Hello. Here at HubSpot, we love our dogs. After all, big data shows that people are happier and more productive when they… Read More »

Grow Better With HubSpot

From a young age, we’re told to grow. Relatives comment on it, doctors track it, and parents encourage it. But once we’re older, we begin to obsess over it. Somewhere along the way, growth becomes our ultimate goal — our only goal. Something to be achieved at any cost. So we compromise our values, we… Read More »