Tag Archives: higher conversion

Lesson 6: What is keyword research? – SEO for beginners training

In the previous video, you learned about what keywords are and why they are important. In this video, we’ll discuss the various factors you have to take into account when doing keyword research and setting up your keyword strategy. We’ll discuss your mission, your audience and your competition. Before you do anything, and this is… Read More »

Lesson 4: Exploring holistic SEO – SEO for beginners training

Let’s dive a bit deeper into holistic SEO by exploring a metaphor. Now, at Yoast we’re big fans of legos. So I’m going to tell you how SEO works by telling you why Lego is awesome. It starts with the right user experience. Now, when you open the largest box of legos, like this Taj… Read More »

The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific… Read More »

Lesson 12: Cornerstone content and the Yoast SEO plugin – SEO for beginners training

Cornerstone content is a very important aspect of an SEO strategy. In this video, I’ll explain what cornerstone content entails and why it is important. Then, I’ll cover cornerstone content in relation to site structure. Finally, I’ll discuss how the Yoast SEO plugin helps you with optimizing your cornerstone content. So, what exactly are cornerstone… Read More »

Lesson 11: The structure of your website – SEO for beginners training

A good site structure helps both your visitors and Google navigate your site. In this video, I’m going to explain to you why site structure is important for SEO and the basics of how to set up the structure of your site. Structuring your website is crucial for both usability and findability. Many sites lack… Read More »

What is a focus keyphrase? – Yoast SEO for WordPress training

This video is all about the focus keyphrase. I’ll explain what it is and why it’s important. In addition, I will tell you more about the factors you should take into account when choosing a focus keyphrase. And finally I’ll explain the difference between head keyphrases and long tail keyphrases. So, what is a focus… Read More »

Why optimizing your images is important – All-around SEO training

in this course we’ve discussed a lot of aspects that are important for your site’s SEO however there’s one very important aspect we haven’t talked about yet optimizing your images so that’s what we’ll cover in this module in this lesson we’ll explain why images are important and why it’s important to optimize your images… Read More »

Lesson 5: What are keywords? – SEO for beginners training

What is a keyword? When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is very, very important, it’s also important to know what a keyword is exactly. And that’s the thing I want to discuss in this video. What is a… Read More »

Lesson 7: Focus keywords and the Yoast SEO plugin – SEO for beginners training

In previous videos, we discussed what keywords are. We also looked at the factors you should take into account when doing keyword research. In this video, we’ll show you how you can use the Yoast SEO plugin to optimize your chances of ranking with your focus keywords. Yoast SEO has a specific input field for… Read More »

Lesson 10: Readability and the Yoast SEO plugin – SEO for beginners training

The readability of your posts is a key factor for a holistic SEO strategy. We’ve already told you about holistic SEO and how important it is that you write quality content. Quality content of course needs to be original and relevant to your readers, but it should also be easy to read. Let me first… Read More »