Do you need a website? Before you start, you should ask yourself: who are your customers, and where can you find them? Do they search for products and services on the internet? Users often use search engines to find what they’re looking for, so it’s important for your business to be easily found online. When… Read More »
Hello, and welcome toSearch for Beginners. If you want to learn the basics of creating an online presence and using Google Search tools to help customers find your website, this series is for you. You’ll learn about the various platforms and methods for creating an online presence, and how to choose the best one for… Read More »
Online information about Google SEO is everywhere, but it isn’t all reliable. So, how can you differentiate between the information provided by industry professionals, and what is written by amateurs? This video will give you three sources of trusted Google SEO information, so that you don’t get caught out by articles that are out of… Read More »
Hi everyone and welcome to the first Google Search News. I hope life is treating you well, wherever you are. I’m your host today, John Mueller, here from Google Zurich in mostly sunny, Switzerland. With this show we want to give you a regular summary of what’s been happening around Google search, specifically for webmasters,… Read More »
Black Hat SEO. This is the practice of aggressive and unethical SEO tactics and strategies and it’s the opposite of white hat SEO. While the SEO industry has improved tremendously over the years there are still elements of black hat SEO that you should keep an eye out for such as keyword stuffing and cloaking.