Tag Archives: google ads

SEO vs PPC: what’s right for my business?

When it comes to promoting your business online, to getting found by the right audience, there are two main search strategies, SEO and PPC. The question is, which one is right for your business? Let’s find out. (logo swishing) Hey, this is Andrey with more tips and tools on mastering Paid Search, to help you… Read More »

Client Story: Michael—CEO of SPL using Localsearch Digital Marketing Service

Even though we’ve been around for a long time and have a lot of clients who we’ve looked after… for new business, the only way to get them through these days is through digital marketing. And that’s where Localsearch come in. Without Google Ads, SEO and websites, new customers just won’t be able to find… Read More »

Low Monthly Search Volume Keyword Targeting: It’s Worth It! 👍

Hands up, who hates doing something only to find out it’s a COMPLETE waste of time? Well, when it comes to SEO, the thought of spending your time working away on something with a really low monthly search volume can seem like a waste But guess what? It’s not. Let me tell you why… Get… Read More »

Google Ads Responsive Search Ads

Google has announced that they are launching their new responsive search ads after a year of testing in beta. Responsive search ads will test different groups of ads to establish which combinations work best. This feedback will monitor the performance of your ad’s headlines and descriptions and will automatically select the best for promotion. These… Read More »

Google Ads Measuring Brand Awareness

One goal of creating your Google ads campaign is to raise brand awareness and visibility of your company products or services. Hello I’m Uzair and thanks for joining in. To achieve this you can create a campaign using the brand awareness and reach goal to increase the traffic to your site or online shop and… Read More »

Google Introduces BERT

Google has launched its latest search algorithm called BERT which is designed to better understand our natural language. It is expected that BERT will impact at least 10% of all search queries which is the biggest change since the introduction of RankBrain. What is Bert? Bert is Google’s new neural network based technique for natural… Read More »

How To Create Google Adwords Text Ads | Step By Step Guide

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