Tag Archives: free training

Lesson 14: Crawlability and the Yoast SEO plugin – SEO for beginners training

In the previous video, we discussed crawlability. We looked at all the ways you can make sure that certain parts of your site are not accessible to search engines. All of this can be a bit tedious if you don’t have a technical background. That’s why we take care of a lot of aspects of… Read More »

How to configure the WordPress settings: General settings | WordPress for beginners

When you start with WordPress, you will want to brand your website and give it a personal touch. A good way to begin customizing your website is with the Settings in the admin menu. In this video, I will show you the General Settings that allow you to edit your title and tagline, edit your… Read More »

How to configure the WordPress settings: Writing & Reading settings | WordPress for beginners

In the previous video, we talked about the General Settings that can help you put a personal stamp on your website. In this video, we will look at the Writing and Reading Settings. These settings will allow you to choose a Default post Category and Format, adjust the settings of the RSS feed, and determine… Read More »

NEW – 15. Selecting and installing themes – WordPress for beginners training

In this screencast, we will walk you through the process of installing and activating a new theme. When you are logged in to your WordPress site, and you are on the Dashboard you can go to the Themes overview by going to Appearance>Themes. This is where you manage your installed themes. WordPress comes with a… Read More »

NEW – 9. How will you use WordPress – WordPress for beginners training

In the previous lessons of this module, you’ve learned how to get WordPress up and running. We’ve also shown you what the WordPress back end looks like and what you can do with it. However, there’s one important question we haven’t discussed yet: how will you use WordPress? So, that’s what this video will be… Read More »

Lesson 2: Google search results page – SEO for beginners training

We can safely state that literally almost everyone has seen the Google results page. We all know that you can enter your search query at the top and that search results are displayed below. But there’s more to it than meets the eye. Do you know what elements search results consist of exactly? And did… Read More »

Lesson 6: What is keyword research? – SEO for beginners training

In the previous video, you learned about what keywords are and why they are important. In this video, we’ll discuss the various factors you have to take into account when doing keyword research and setting up your keyword strategy. We’ll discuss your mission, your audience and your competition. Before you do anything, and this is… Read More »

Lesson 4: Exploring holistic SEO – SEO for beginners training

Let’s dive a bit deeper into holistic SEO by exploring a metaphor. Now, at Yoast we’re big fans of legos. So I’m going to tell you how SEO works by telling you why Lego is awesome. It starts with the right user experience. Now, when you open the largest box of legos, like this Taj… Read More »

Lesson 15: Rich results – SEO for beginners training

In this video, we’re going to dive a bit deeper into rich results. Rich results are simply any search results that offer more information than the standard search results. There are several kinds of rich results. First of all, there’s the rich snippet. If your snippet has more information than the standard snippet, we call… Read More »

Lesson 3: Google and holistic SEO – SEO for beginners training

In this video, we’re going to discuss what SEO, or search engine optimization, entails. We’ll also go into Yoast’s concept of holistic SEO. First things first though: what is SEO? Well, it’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO… Read More »