Tag Archives: focus keyphrase

Lesson 6: What is keyword research? – SEO for beginners training

In the previous video, you learned about what keywords are and why they are important. In this video, we’ll discuss the various factors you have to take into account when doing keyword research and setting up your keyword strategy. We’ll discuss your mission, your audience and your competition. Before you do anything, and this is… Read More »

Yoast SEO in WordPress (classic editor) – Yoast SEO for WordPress training

In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re on the WordPress… Read More »

Yoast SEO in WordPress (block editor) – Yoast SEO for WordPress training

In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re the WordPress dashboard,… Read More »

The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific… Read More »

Lesson 12: Cornerstone content and the Yoast SEO plugin – SEO for beginners training

Cornerstone content is a very important aspect of an SEO strategy. In this video, I’ll explain what cornerstone content entails and why it is important. Then, I’ll cover cornerstone content in relation to site structure. Finally, I’ll discuss how the Yoast SEO plugin helps you with optimizing your cornerstone content. So, what exactly are cornerstone… Read More »

Yoast structured data blocks (block editor) – Yoast SEO for WordPress training

In this screencast we’re going to look at a very cool feature of Yoast SEO in the block editor, which is that you can add structured data blocks to your posts. Before we do that of course we have to know what structured data blocks do, so let’s look at a search result page for… Read More »

What is a focus keyphrase? – Yoast SEO for WordPress training

This video is all about the focus keyphrase. I’ll explain what it is and why it’s important. In addition, I will tell you more about the factors you should take into account when choosing a focus keyphrase. And finally I’ll explain the difference between head keyphrases and long tail keyphrases. So, what is a focus… Read More »

Yoast SEO meta box (classic editor) – Yoast SEO for WordPress training

We’re going to take a closer look at the Yoast SEO meta box. If you’re using the classic WordPress editor, it shows up below the post you’re currently writing. We’re on the first vertical tab, which allows you to do a whole lot of things to improve your SEO. So let’s dive right into it!… Read More »

Lesson 5: What are keywords? – SEO for beginners training

What is a keyword? When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is very, very important, it’s also important to know what a keyword is exactly. And that’s the thing I want to discuss in this video. What is a… Read More »

Lesson 10: Readability and the Yoast SEO plugin – SEO for beginners training

The readability of your posts is a key factor for a holistic SEO strategy. We’ve already told you about holistic SEO and how important it is that you write quality content. Quality content of course needs to be original and relevant to your readers, but it should also be easy to read. Let me first… Read More »