Tag Archives: conversion

Digital Marketing and Web Design at New Waves Qatar

Website. Maybe you’re thinking about having your first one made …or maybe, you just need a new, better one. In any case, you should know at least some of the basics about web design. …and no worries, it will only take 3 minutes. First of all, let’s face it: a Website is the core of… Read More »

Lesson 6: What is keyword research? – SEO for beginners training

In the previous video, you learned about what keywords are and why they are important. In this video, we’ll discuss the various factors you have to take into account when doing keyword research and setting up your keyword strategy. We’ll discuss your mission, your audience and your competition. Before you do anything, and this is… Read More »

How to Guide Your Site’s Customer Journey to Provide Value Beyond the Sale

(calming techno music) – [Instructor] So next, and certainly last, but not least, we’re going to be talking about guiding the customer journey, and driving leads. So guiding the customer journey appropriately is what’s going to ultimately help you to drive those users to actually become an opportunity to actually converge, and reach out, or… Read More »

Best SEO Podcast 311 – Improve Your Landing Page Conversions

2016-02-19 Podcast 311 Chris: Hi and welcome to the SEO Podcast Unknown Secrets of Internet Marketing. My name is Chris Burres, the owner of eWebResults. Chuck: I am Charles Lewis, your Client Results Advocate. Chris: Welcome back to another fun-filled edition of our podcast, this is podcast number — Chris & Chuck: 311. Chris: Yeah,… Read More »

Lesson 4: Exploring holistic SEO – SEO for beginners training

Let’s dive a bit deeper into holistic SEO by exploring a metaphor. Now, at Yoast we’re big fans of legos. So I’m going to tell you how SEO works by telling you why Lego is awesome. It starts with the right user experience. Now, when you open the largest box of legos, like this Taj… Read More »

Lesson 15: Rich results – SEO for beginners training

In this video, we’re going to dive a bit deeper into rich results. Rich results are simply any search results that offer more information than the standard search results. There are several kinds of rich results. First of all, there’s the rich snippet. If your snippet has more information than the standard snippet, we call… Read More »

The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific… Read More »

Lesson 16: What is structured data – SEO for beginners training

Hey, we’re going to be talking about structured data. What is structured data? Well, structured data is a piece of code which gives the search engines additional information about your page. It basically gives them more information about your page than they would otherwise understand. So Google uses it to better understand the contents of… Read More »

Lesson 12: Cornerstone content and the Yoast SEO plugin – SEO for beginners training

Cornerstone content is a very important aspect of an SEO strategy. In this video, I’ll explain what cornerstone content entails and why it is important. Then, I’ll cover cornerstone content in relation to site structure. Finally, I’ll discuss how the Yoast SEO plugin helps you with optimizing your cornerstone content. So, what exactly are cornerstone… Read More »

What is a focus keyphrase? – Yoast SEO for WordPress training

This video is all about the focus keyphrase. I’ll explain what it is and why it’s important. In addition, I will tell you more about the factors you should take into account when choosing a focus keyphrase. And finally I’ll explain the difference between head keyphrases and long tail keyphrases. So, what is a focus… Read More »