Tag Archives: basic seo

Lesson 14: Crawlability and the Yoast SEO plugin – SEO for beginners training

In the previous video, we discussed crawlability. We looked at all the ways you can make sure that certain parts of your site are not accessible to search engines. All of this can be a bit tedious if you don’t have a technical background. That’s why we take care of a lot of aspects of… Read More »

Lesson 2: Google search results page – SEO for beginners training

We can safely state that literally almost everyone has seen the Google results page. We all know that you can enter your search query at the top and that search results are displayed below. But there’s more to it than meets the eye. Do you know what elements search results consist of exactly? And did… Read More »

Lesson 6: What is keyword research? – SEO for beginners training

In the previous video, you learned about what keywords are and why they are important. In this video, we’ll discuss the various factors you have to take into account when doing keyword research and setting up your keyword strategy. We’ll discuss your mission, your audience and your competition. Before you do anything, and this is… Read More »

Lesson 4: Exploring holistic SEO – SEO for beginners training

Let’s dive a bit deeper into holistic SEO by exploring a metaphor. Now, at Yoast we’re big fans of legos. So I’m going to tell you how SEO works by telling you why Lego is awesome. It starts with the right user experience. Now, when you open the largest box of legos, like this Taj… Read More »

Lesson 15: Rich results – SEO for beginners training

In this video, we’re going to dive a bit deeper into rich results. Rich results are simply any search results that offer more information than the standard search results. There are several kinds of rich results. First of all, there’s the rich snippet. If your snippet has more information than the standard snippet, we call… Read More »

Lesson 3: Google and holistic SEO – SEO for beginners training

In this video, we’re going to discuss what SEO, or search engine optimization, entails. We’ll also go into Yoast’s concept of holistic SEO. First things first though: what is SEO? Well, it’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO… Read More »

The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific… Read More »

Lesson 16: What is structured data – SEO for beginners training

Hey, we’re going to be talking about structured data. What is structured data? Well, structured data is a piece of code which gives the search engines additional information about your page. It basically gives them more information about your page than they would otherwise understand. So Google uses it to better understand the contents of… Read More »

Lesson 12: Cornerstone content and the Yoast SEO plugin – SEO for beginners training

Cornerstone content is a very important aspect of an SEO strategy. In this video, I’ll explain what cornerstone content entails and why it is important. Then, I’ll cover cornerstone content in relation to site structure. Finally, I’ll discuss how the Yoast SEO plugin helps you with optimizing your cornerstone content. So, what exactly are cornerstone… Read More »

Lesson 11: The structure of your website – SEO for beginners training

A good site structure helps both your visitors and Google navigate your site. In this video, I’m going to explain to you why site structure is important for SEO and the basics of how to set up the structure of your site. Structuring your website is crucial for both usability and findability. Many sites lack… Read More »