Tag Archives: adwords

SEO vs. SEM: What’s the Difference and Why You Should Care

The difference between SEO and SEM is simple. SEO or Search Engine Optimization is the practice of optimizing content to be discovered through a search engine’s organic results. And SEM or Search Engine Marketing, is traditionally SEO plus Pay-per-click advertising, but some people just look at it as PPC today. Now, you might be thinking… Read More »

7 Landing Page Hacks That’ll Double Your Sales | AWasia 2017

How are you guys doing today? Good, so I thought I would do something that’s a bit more interesting today, Now quick question, the clock, is it for the presentation or Q&A included? Either way, I think it’s just presentation. So today I wanted to do something a bit interesting, this is my Twitter handle,… Read More »

AdWords tutorial from Google – Step 1: What you need to know about online marketing

Welcome to “What you need to know about online marketing.” I’m Ali with the AdWords Education team, and I’ll be taking you through this step-by-step video guide that kicks off the “AdWords tutorial” video series from Google. In this guide, we’ll define what online marketing is — and what it isn’t help you make sure… Read More »

SEO vs PPC: what’s right for my business?

When it comes to promoting your business online, to getting found by the right audience, there are two main search strategies, SEO and PPC. The question is, which one is right for your business? Let’s find out. (logo swishing) Hey, this is Andrey with more tips and tools on mastering Paid Search, to help you… Read More »

Negative Keywords Tool – Best Negative Keywords Software

I mentioned in the previous video that one way you could find negative keywords would be to bid on very broad terms using pay per click and then wait for your ads to get impressions and clicks and then to pull the keyword report and see where your ad was shown take those terms you… Read More »