Stukent Expert Session: Linkedin B2B Advertising Essentials w/ Aj Wilcox

By | August 23, 2019

hey everyone welcome to another stukent expert session my name is Trevor Erickson and today we’re pleased to have aj Wilcox with us from B2linked AJ is an expert in LinkedIn advertising and he’s going to be teaching us how to find success advertising on the popular linkedin network so let’s jump right in AJ we’re glad to have you hi everyone thanks for attending my presentation on business-to-business advertising essentials I’m AJ Wilcox and i’ll tell you a little bit about myself I’m a longtime PPC SEO guy your pay-per-click advertising search engine optimization guy i’ve been doing that for about eight years here about two and a half years ago I started getting really heavy into the business-to-business space and in there i stumbledupon linkedin advertising and it was something that I didn’t really consider as being a big deal i just figured it probably wasn’t great if I’d never heard of it but i ended up seeing some awesome successes there and so I started considering options and i ended up quitting my full-time job to to start a company a consultancy called I live with with my wife and three kids in Lehi Utah a triathlete an exotic car lover and of course a soulless ginger as you can see from my picture though so let’s go ahead and hop right in the definition of b2b is like i said before business-to-business now what that means is it’s selling to a business individual, a business user rather than an end user and consumer and so b2b is inherently less sexy than b2c there’s nothing like a like having part in a household brand a brand that everyone knows B2B brands aren’t that but in a in a an awesome research paper i got to read i found out seventy-two percent of the fortune 1000 are qualified as b2b and so that’s definitely where the money is at if you’re looking at at the industry in general so i definitely recommend getting into b2b if you’re not there already one of the biggest challenges in business-to-business advertising world is business users are still consumers so they’re already being bombarded by the b2c the business-to-consumer communication and so there’s a big challenge in cutting through the the consumer-focused advertising and reach your business user for who they are so how do you reach these business users i think the default way that most people consider is through paid search everyone knows about google adwords Bing ads which is a keyword-based targeting it’s great because when someone types in a keyword they are showing some form of intent so if someone types sales training video or buy a sales training video they’re probably they’re showing some intent that right now they’re looking for something and they’re probably ready for a very bottom of the funnel ready to purchase kind of mindset so it is very intent based that makes a lot of sense the issue here is that there is no way to qualify someone who by the keyword they type because theoretically your CEO could type the same keywords your janitor so there’s no way to actually qualify who that person is and maybe what their ability to purchase what their seniority is within the company etc so how do you ensure that your your dollars get spent on a prospect has who qualifies as bant and for those of you who are unfamiliar bant is a is a sales framework where the stands for budget Authority need and timing these are a really good way to qualify your prospects if they have all four they’re obviously a very hot prospect to you well I think one of the biggest challenges that people have like i said before is finding who these these business users are and so you’ll turn to ad networks now there are a lot of ad tech vendors who will say you know we specialize in in reaching business users so you have companies like the Bizo the quantcast the demandbase is and lots more of it this is just kind of a kind of a smattering of them what ends up happening is you look at a busy and you see they have kind of fuzzy targeting they can target let’s say cxs in general you don’t know if that’s a CMO you don’t know if it’s too COO a CEO and it’s actually quite expensive to get that inventory you have companies like quantcast who do what’s called look-alike targeting what they’ll do is they’ll monitor the leads that come in from your website and they’ll compare who those people are what type of user behavior they’ve seen they’ll compare that to others in their database to have exhibited similar behavior and they’ll target those people and of course that’s also expensive you have companies like demandbase who will target my company IP address so say for instance you want to reach IBM and so this means that if you engage with demand base anyone at from the organization of IBM if they’re searching online or if they’re around the internet they’ll end up seeing your ads now the downside of this is both the CEO and the janitor will see your ad there’s no way to qualify to in that organization it’s just you’re hitting everyone then you have targeted publications something like if you advertise on you’re very likely to reach a CEO and so those are quite expensive as well you end up paying high premiums for their audience but it is an option in b2b a more recent option that’s done to be gaining a lot of steam is the idea of paid social so with twitter you end up having weak targeting options especially for b2b but the clicks are quite inexpensive facebook their business targeting is actually quite a quite a bit better especially because you could target by job title but it’s still in comparison fairly weak but again your clicks are pretty inexpensive is a low barrier to entry to trying it out linkedin is of course my focus here linkedin has very very precise targeting and they’re also quite inexpensive compared to to a lot of the other options and so I feel like linkedin is really a no-brainer as a place just to start in b2b advertising and marketing so some of the reasons for this is that users tend to keep their profiles very updated on linkedin when there’s a job change linkedin is the first you know real entity to find out about that you end up I updating your your LinkedIn profile in general much faster than you update any other social media or anything else is very cool because you can target based on almost anything in someone’s profile and we put a lot of information in our profiles it is a massive site there’s a lot of traffic to linkedin I think they’re like the number 11 most traffic don’t hold on this that the number 11 most trafficked website on the net so there is pretty near unlimited traffic there you have to have a multiple multiple millions of dollar budget per month in order to see the end of Linkedin’s traffic i think one of the most powerful things about linkedin is the mindset when someone is surfing facebook at nine o’clock at night their mind is absolutely not on on their work in the morning it’s probably more on playing farmville I’m but at least when you know someone is on linkedin it’s probably because they have some career or business objective that they’re going after it so you’re catching them in the right mindset for making a purchase it ends up creating very high conversion rates and of course linkedin advertising is self-serve meaning you get full control if you want to crank it up and and generate a lot more leads you can do that right now if something’s not working you can shut it down pause the campaign whatever you get full control over it so let me give you a little bit of background about LinkedIn what the platform’s like i’ll call this my linkedin ads what I want so if you’re familiar with with google adwords they’ve kind of established this account structure for for pay-per-click advertising and and LinkedIn is a little bit simpler version so when you look at google adwords what you’ll do that you have an option if you’re an agency to have this mcc it’s like a way of couching multiple accounts but by default you get an account you have several campaigns within that you have ad groups within campaigns and then you have ads and keywords it’s a great way to introduce a lot of a lot of structure and organization into your account linkedin is a little bit simpler it just has yet your account level you have campaigns which control which are you know really control your your bids your budget and your targeting all of those live at the campaign level and then inside of each campaign you have your ads so it’s a very simple structure linkedin requires a two dollar minimum cost per click so it is a decently more expensive than than other options but I’ve found that when you compare it with google adwords there are a lot of verticals where you’ll end up paying quite a bit more than linkedin and were based off of those keywords there are also other verticals where Linkedin looks expensive so it’s it’s totally dependent on who your audiences is and it is not uncommon to pay between four dollars and six dollars per click linkedin is similar to to AdWords and Bing where they will allow you to bid on a cost per thousand impressions basis a CPM or a cost-per-click i always recommend starting with a cost-per-click just because it takes the the risk away from you you’re only paying when someone actually is interested in your adamant and they click to visit your landing page as opposed to cost per thousand impressions you end up paying even if no one visits your your website and then a note on campaign nomenclature so if you’re organizing a google adwords account what you would do is base all of your campaign names and and campaign structure off of the keywords that you’re going after so for instance if we use this example of someone selling sales training videos if you are building this in an AdWords will probably have a campaign called videos and then inside of that will have an ad group called sales training videos and then you’ll have ads and keywords inside of there that are like sales training video sales training videos on the other hand when you’re looking at an audience based advertising platform like linkedin or like Facebook and you can name your campaigns around the audience so for instance I could have something like sales manager titles in the US or or if you have lots of different groups in there in sales you could have sales at the beginning eliminated with that with a dash or something so you can keep all of those sales campaigns together so you might be interested to know what the what the ads actually look like on linkedin here’s a screenshot of what it looks like to have the right rail ads so these these are what debuted on on linkedin in 2007 there are three-pack of ads they they hang out in the right rail they’re not super in your face anymore they used to be higher up on the page now they’re further down but when you create them you get a 50 by 50 pixel image you can see they’re very small there’s not a whole lot of room to work with if you are getting a point zero four percent click-through rate i would call that very good so yeah this is display advertising it has no tends to have a little bit lower of a click to rate in the industry but a point four percent is good and you know you hate the right audience you also have a 25 character headline that’s the bold blue part of the ad and a 75 character adline which is very similar to a google adwords where you have a 25 character headline and then 35 character line 1, 35 character line two very similar there so in july of of 2013 linkedin began this transition from being viewed as a resume and job hunting type of site to now they want to be a Content hub for all of business they want to be the place where you go to find business information and they kick this off by launching a new ad unit called a sponsored update so when you go and you’re looking at your own news feed on linkedin probably about three slots down you’ll end up seeing an ad and you can see over here on this AT&T example will say sponsored it it’s a native ad it fits right into to your normal stream a lot of people don’t even realize that these are ads but there are very very exciting and i’ll tell you why you can see like my point four percent click-through rate is good here that of course varies by your audience but what that means is for my previous slide you can see a point zero four percent is good point four percent is good on sponsored updates which means you get 10 times the traffic or at least potential traffic which is fantastic you also get a lot of real estate instead of 50 by 50 image you now get a 350 pixel wide image you definitely want to upload larger because as certain tablet sizes especially like a retina display or high-density kind of display will show a larger image but if on desktop and mobile and showing about 350 pixels wide so that’s a lot more real estate your character limits are are much larger you can see in my AT&T example here their intro there that looks longer than 155 characters today so so they’re not really optimized and what they’re doing but if you keep it under a hundred fifty five characters there it doesn’t matter which type of device your ad is being viewed on it won’t truncate so people will end up seeing the whole passage rather than just a dot you can see the title which is prepare for the holiday rush you want to stay under 60 characters on that one and then the description which is actually pulled from your meta description from your SEO unit that you’ve done you get a hundred fifty five characters in that description very similar to what you would plan on for normal SEO and then of course you can see you do get comments so there’s a little bit of that interaction some branding some social sharing kind of aspect to this ad unit now the exciting part about linkedin is the targeting that you can do so i mentioned on earth earlier slide that you can really target buy almost anything in someone’s linkedin profile well here a list and this isn’t absolutely comprehensive this is what I would just consider the most important ways that you can target and i’ll go ahead and walk through it so you can start my job title if you want to hit people who are project managers if you’re selling something like a project management solution you can target just job title project manager there’s also a job function so you linkedin can tell that you are in the marketing department you can target all people who are marketing for marketers you can also do a seniority layer on anything really so if you want to hit only people who qualify as managers that you can do that you can also layer let’s say you’re seniority of manager on top of your job function marketing and you end up getting people who are qualified as marketing managers which is very cool you can target just a simple company name like for instance here if I want to just hit any employee at Microsoft i can do that and you could you can choose up to a hundred companies if you are build a segment of like the fortune 100 you could do that the one campaign to reach all of the fortune 100 you know by category and industry so for instance I can target anyone who is in consumer goods or anyone who is in high-tech or anyone who’s in you know they have lots of lots of different industries listed there you can someone by the school they went to so you could say anyone who went to Stanford I want to Show my ad to you have skills listed on your profile like if you have met Chuck skills or if you have mysql skills you listed on your profile and someone can target you by those skills you can also target by the groups people have joined so on linkedin you have these linkedin groups if someone is a member of a group called project management RS or any number of others you can throw all of those groups into a campaign and target all the members of those groups which can be very relevant and of course you get your your gender your age I’ll skip one here and do geography those are kind of the the geo-targeting are all pretty standard with with most advertising the one I skipped here is company size so you you go by company size in terms of employees not in terms of revenue like a lot of services would try to do so that there is a limitation there one thing I would say is that LinkedIn’s grasp on company sizes are very accurate in terms of who they have data on but they don’t have data on the vast majority of companies so all caution here if you’re running a very small test campaign and you know you want to hit companies that lets say whose company sizes between 51 and 2,000 people you can do that very accurately but it’s very difficult to scale because they don’t have the company size on a lot of these on the vast majority of the companies actually on linkedin so if you’re looking to expand I would try to work around the company size targeting rather than including it just because it’s it ends up giving you not very many people in your audience size and it can be hard to get enough traffic also very important to understand that you can add almost everything here as an exclusion so for instance i could say i want to target all people at Microsoft but exclude anyone whose job function is marketing so i can hit every one of our at Microsoft unless you’re a marketer that’s possible you can also combine all of these you can say I I need everyone with a skill of nunchuck skills at as a job function of marketing you can do that so very cool that way I i highly recommend jumping in the linkedin ads platform go to and just create a fake campaign and just see what your options are because there are lots of different ways to hit almost everyone it’s very exciting this is what really sets linkedin apart from anyone else who has data on businesses there is something that i call my four pillars of targeting so to give you an idea what linkedin has to do they have to take every profile of someone and categorize them some way so we as users we can put creative titles in there and you know I put the title of growth hacker in mine I know it’s a CEO of a company his whose title is chief quizard it’s very very difficult for LinkedIn them to look at that title and understand ok where are you in the organization which department are you in how senior are you it’s just very difficult for LinkedIn to understand that so what you can do is create several different ways and i have four really main ways on how to target any individual user so these are by title by job function with the seniority layer by skills with the seniority layer and by groups with the seniority layer and here on the next slide I’ll show you an animation of how I actually build that and how it works in practice so say for instance you have this group of all cmo’s who are on linkedin and if you want to target them i think the first first thing that really makes sense is to target them by their title that makes a lot of sense a lot of people will target chief marketing officers by title and you end up getting this piece of the Venn diagram you can see you get a very large chunk of the cmo’s you have a little bit of that irrelevant maybe people who call themselves cmo’s who are really cmo’s or so inaccurate data there but you’ve got a good bunch there and that’s great you know that the people you’re talking to our CMOs well if you want to expand that campaign something else you later on is another one of the pillars of targeting you can try job function so you can say i want the job function to be marketing and I want my seniority to be cxl and what that does is it actually finds more people maybe cmo’s who don’t have CMO specifically in their title it allows you to reach more audience and of course you you’ll end up with a little bit of overlapping entitles but that’s ok this is this is a place simply to expand your audience and reach more more of your target and of course you do that with the third piece of our the third pillar which is skills you can say something like marketing strategy as a skill and then later on these the CXO seniority on top of that and you’ll end up getting more people who are you have marketing skills and their cxo it means they’re probably a CMO and you’re you’re getting more audience that way and then the fourth is groups someone who’s a member of of this of a CMO group chief marketing officers worldwide for example there a member of that group that probably makes them a CMO but you can also add a cxo similarity layer on top of that it further qualifies that person as the SEL and you can see we’ve actually hit the vast majority of this obvious this audience whereas if you only did titles you might only be hitting that much ok no challenges on linkedin some things that if you’re actually running a campaign you’ll want to be aware linkedin unlike other networks does not have a conversion tracking pixel so for instance if someone comes to your site fills out a form and and you end up with the lead there’s no way to radio back to your LinkedIn campaign to let it now that it actually generated a form fill which is quite unfortunate so that means you have to do it yourself with your analytics I’ll cover that here in a little bit later slide I talked a little bit about how linkedin has an issue with profile completeness classifying open-ended input is very hard and so they’re they’re trying to guess for people land and then linkedin has to read into people’s weak profiles so if you all you do is put your job title or all you have are some skills but you haven’t you haven’t updated your job description or anything it’s very difficult for them so anyway the people that it does have good information on completely targetable and I just worth being aware i’ve heard a lot of people say that when that it might not be worth while to learn a whole new platform like linkedin just to get traffic from a single domain it’s one thing to get from google the search engine that two-thirds of the world uses but it’s another to to work that hard for us another single domain name one thing I would say though is this might actually be more of an opportunity because fewer people are willing to do that which means less competition to you as an advertiser it also means that one domain is incredibly powerful when you have the users who are all in the right business mindset it’s incredibly powerful for your conversion rate also important to understand if you know google adwords very well there’s a metric called quality score and basically it’s a score that that google will give you based on your propensity to get clicked on an ad they are highly incentivized as a platform to have clicks so Google will have the same inventory whether someone’s getting clicked and making the money or someone is being viewed but not clicked so Google wants to maximize that LinkedIn is very similar they have something called relevancy score and it’s actually even more what i would call ruthless on google if you’re not getting clicked on a whole lot your ads will still show they’ll just you’ll pay more for the click and and they’ll show less often on linkedin it’s not uncommon to have your campaign that’s active your ads that are active to just stop receiving impressions just because you’re not making linkedin lots of money so definitely worth keeping an eye on there so as you’re looking to make the most of of your Linkedin campaigns will touch on a few topics here i’ll touch on optimization how ABT testing and tracking work according to best practice and then some thoughts on offer testing and nurture so we talked a little bit about relevancy score so your goal on any ad network is to get your cost per conversion to the lowest possible point leaving you the greatest margin for your company now linkedin is interested in this regard because they’re kpi that they optimize on is different than the one you’re optimizing for so let’s say that you’re running two different ads ad a has a click-through rate point six one percent and it cost per lead $48 Abby has a click-through rate of point four percent but it has a cost per lead lower 41 hours so I’d ask you which ad is better well according to linkedin linkedin would tell you that ad a is actually better but you would say ad b because who cares that you had fewer people who are interested in clicking all right the traffic is more qualified you end up having a lower cost per lead which is more important to you well to them the most important thing is is utilizing their ad space more efficiently and getting getting paid more often for showing that ad space to touch on A/B testing, i would highly recommend always testing between two and three ads in each campaign you can do testing based on images you can do testing based on any of your field input see you have been sponsored updates that intro the headline the description and you can also test based off of landing page so in most platforms you have this opportunity to rotate your ads evenly to give all of your your ads equal amount of impressions so you can see which one is tending to perform better in a perfect test on linkedin you can do that but it actually hurts your relevancy score your quality score because like didn’t see is that they could be showing this ad let’s say that they could be showing a bed that has a higher click-through rate but instead you’re forcing them to show Abby you end up paying a little bit more so worthwhile as a sophisticated advertiser you can do you can do that a/b test perfectly otherwise always be testing two and three and then weed out ads that are not performers from the conversion tracking perspective i highly recommend tagging each individual add the destination URL you can build with Google’s URL builder that is if you’re using google analytics if you’re using something like like Adobe or omniture analytics and you you can do something called st. classifications but my guess is most of you are going to be dealing with a google analytics so you’ll have access to the slide deck you can click on this link or you can just Google URL builder will be the first result and basically you just give Google you give that that that webpage your inputs you want it now the traffic’s coming from LinkedIn which campaign it is and then you give it a little a little a little peek into what makes that add unique they’ll spit out a URL that you can put in your Linkedin add as the destination URL and then as that traffic comes to your website Google Analytics will be able to to specify that and say this is all the traffic that came from linkedin and then if you have goal tracking set up you can see which campaigns are driving the conversions and then from a data perspective there’s lots of cool stuff you can do to marry that data app and understand which adds perform and which ones don’t oh one thing i should mention here in an enterprise environment you can go a little bit deeper in Google Analytics with something called custom data import it used to be called dimension widening but it was just a very very cool way of telling Google Analytics all the information about the ads running and and then allowing them to show that to you in reporting fashion inside the platform ok a little bit on offer testing so when you are advertising on linkedin linkedin skews towards content and the reason why is because if you are using an ad unit as a hard sell fewer people are going to be interested in clicking on an add whereas if you have content that’s you know an interesting article or a white paper that has an interesting topic that someone wants to read about they would be willing to give you their email address in order to access. linkedin will favor the higher click-through rate over the values the advertiser which would be a lead to you so it’s definitely worth putting a lot of thought into the offer the it’s you are you are offering so a lot of the offers that get used on Linkedin are webinars, white papers and other types of gated content meaning that someone has to give you some, their personal information in order to get access to so if you can build your nurture funnel on linkedin to bring people in with those high funnel types of activities, webinars, whitepapers, gated content that’s interesting to people it’s very very low barrier to entry there make use of those lighter offers and then you can give them a hard sell later either through your nurturing campaigns through like it like an email drip campaign or through and or even through retargeting ads display ads that kind of follow people around i won’t go into that but it is totally possible if you’re paying between four and six bucks for a click on linkedin it’s definitely a higher value click I would absolutely suggest making the most of that by continuing to nurture those leads or that traffic so that’s really the presentation hopefully that gives you a little bit of the taste of the b2b landscape and LinkedIn’s advertising specifically feel free to follow me on twitter hit me up on email for any questions or clarifications i would like to thank you all for watching this and a big thanks to Stukent for allowing me to share with you i’d like to go ahead and turn it back over to Trevor here and i’ll be taking some questions so Trevor you want to kind of jump in here and ask those questions Oh actually sorry he’s already radioing them to me so we’ll see here’s here’s a question I’m going to jump to quickly when would you recommend switching over to CPM bidding or cost per thousand impressions bidding or maybe never so whoever asked that was a really really good question i’m so cost per thousand impressions bidding makes a lot of sense when you have a very high click-through rate so for instance and if you run an ad and you end up having like a point 1% click-through rate which is its high but it’s totally achievable if you are paying four dollars per click let’s say for that traffic what you might find is you have such a high click-through rate so many people willing to click on it that if you pay by the thousand impressions you may actually end up getting that that traffic for cheaper so i use a calculator inside of Excel that that compares based on the different inputs which would be cheaper cost per thousand impressions or a cost-per-click so but that’s something i wouldn’t even consider unless you’ve launched a CPC campaign and have ended up getting a really really high click-through rate so hopefully that answers it for you question two is there a certain number of target audience that I should be aiming for after I’ve segmented my campaigns what’s too low again very good question so on linkedin you’re not actually allowed to target any audience size or any group that’s fewer than 1000 people so for instance i think that what they’re guarding against is people being really creepy I know the limit on facebook you can have an audience size of less than 30 and you can get super super creepy on facebook on linkedin they don’t want you to be able to say i want to target all CEOs at companies apple and then you’re showing just Tim Cook your ads that it’s a little bit creepy so so that’s very low what i found is if you’re actually targeting a group smaller than maybe 20,000 30,000 you end up with your not getting traffic very quickly so it might not be worth your time building that campaign if you’re targeting an audience of let’s say you know 100,000 200,000 people you’ll probably have no trouble getting impressions and getting clicks and feeding your sales team with with traffic so anyway hopefully that that’s kind of guide their you can’t go less than a thousand i would stay on the higher end of the of the 20 or 30,000 if you have groups in the 100,000 200,000 you’re probably going to do great okay question 3 which areas should i focus on if I’m trying to outperform competitors targeting the same people what i would recommend is actually analyze who your who your audiences you can if you’re in your audience or you can find someone who who is in your audience let’s say they have the same the same job title that you’re targeting scroll through their LinkedIn profile try to understand who the advertisers are and what and what and how their pitching and even click on their ads of course if it charges a lot of money to to your competitors so i wouldn’t recommend doing that all too often but but it is an option to you and see what offers they’re using if they’re all using a direct hard sell chances are they’re paying a lot for their clicks because they probably have a lower click-through-rate I’m so what I would do I would focus on on a really high performing offer so really perfecting your content another thing is I talked about that the for the four pillars of of targeting and i’ll go back to the slide here there’s a really good chance that your competitors are not using all four of these all four of these pillars so for instance if you are you know if your competitors are only targeting by title then you have a lot of opportunity to hit with groups, job function, and skills people who they’re not already targeting and so you can you can take a lot of their traffic away which is awesome just be more efficient reaching the audience okay so that looks like the end of the questions here i’d like to go ahead and turn it back over to Trevor actually this time but if you have any questions I’ll pop back to my back to my final slide feel free to hit me up with questions on Twitter or we checked my work email and I’d be happy to help you out there alright thanks AJ thanks for answering those questions some good questions that came in and try something new at the end of of this expert session we’re going to ask A.J. what may be one of his favorite marketing Books is right now or even an online tool or resource that’s kind of that the go-to tool that he uses with marketing online in general yeah yeah good question ok so i’m not a big reader I all the reading i do is it’s pretty much either on blogs or it’s an audio book which is awesome anyway I i think the best resource that I can share there’s a company out of San Francisco called ad stage like a like a Performing stage for advertisers and it’s a it’s a platform where people can you can load in all the different accounts that you advertise on and manage all that through one platform they are a newer company and so they have a lot of motivation to write great content and get and get their notoriety up and so their blogging team just does an incredible job of writing about LinkedIn so you get a lot of this great information I’ve even guess posted for them a couple times they write on google adwords on bing ads on Facebook and Twitter ads so it is a great resource to follow is the website and so if you’re into online marketing especially PPC advertising that’s a great resource that’s pretty cool so that so that will allow you someone to import let’s say a Linkedin campaign Facebook campaign and even AdWords campaigns all on 1 space Yeah the idea is if you have something that works really well on Facebook you could try porting it over to Linkedin you know almost exactly the same ad this is kind of platform that would allow you to do that testing all of your different messaging and offers across all of your networks so they’re not paying me this is not a paid plug but it’s, it’s a platform that i do use tool yeah we’ll link that up in your show no that’s that’s kind of a cool resource off to check it out I think we’re about ready to wrap this up AJ we have your twitter URL or your Twitter handle here @WilcoxAJ is that and your email are those the two best ways to get ahold of you and to follow you online absolutely yes ok alright well thanks AJ and stay tuned for another Stukent expert session

2 thoughts on “Stukent Expert Session: Linkedin B2B Advertising Essentials w/ Aj Wilcox

  1. praveen kumar Post author

    Alright there! Have you heard the talk about – LinkedIn Buzz Academy (Have a quick look on Google cant remember the place now)? Ive heard some interesting things about it and my work colleague got amazing results using it.

  2. JJ I Post author

    Great video. The fact that this is the first comment shows how great B2B is. 80% of the Inc 5000 and 72% of the Fortune 1000 and nobody seems to care.


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