STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google

By | December 9, 2019

– When I got started in SEO, there were dozen of tools out there. They were all expensive, and, hey, unless you wanted rankings, you would have to pay
for one of these tools. But times have changed. There’s not just dozens of tools now, there’s hundreds of tools. And because of that, there’s a lot of free ones as well. Hey, everyone, I’m Neil Patel. And today, I’m going to breakdown why you should stop paying for SEO tools, and only use these four free tools if you want to rank number one on Google. (happy popping music) Before we get started, make sure you subscribe to this channel. That way, as I release
more content like this, you’ll get notified. And if you’re on YouTube, click the alert notification. So, tool number one. You ready for this? Google Search Console. Here’s what I love Google
Search Console for. I do a comparison of my traffic right now, for the last 30 days, to my traffic six months ago. And I look for the pages that
have the biggest drop off in impressions and clicks. I now know that these are the pages that I need to go back on my site, go and adjust and update. Think of it this way. There’s over a billion
blogs on the Internet. That’s roughly one blog
per every seven people. Do you think we need that
many blogs out there? No, that’s too many! Just imagine how much
content is being created with over a billion blogs. Now check this out. The pages that have the
biggest drop in traffic are the pages that, hey, search engines are no
longer ranking as well. So, if you back into
those pages, those posts, you update them with the latest
and greatest information. You may add some videos if you think that helps
improve the experience. You delete the stuff
that doesn’t make sense. You shorn out the fluff,
because sometimes, you may have just long articles because you were tryina keyword stuff. Whatever it may be, if
you just go in, update it, and provide the best experience, you’ll notice that usually within 30 days, your traffic on those pages will go up. And if you’re not sure on how to provide the best experience, I got two recommendations for you. One is do a search for
that keyword in Google and look at all the pages
that rank for that keyword. Look at those pages. What do they have that you don’t have? Adjust your article to
include all that stuff. Two, I would go to YouTube, look for all the videos in your space that can add value to your topic, and embed them in. Because a lot of people don’t do that. That’ll help your time on site
and engagement on your site, which will also help
improve your rankings. The second tool I have for you is Structured Data Markup Helper. Look, if you want those
star ratings on your site, you want to be included
in the rich snippets, you want your listing to stand out, you got to use structured data. But how do you use structured data? Well, it’s complicated because depending on the
type of website you have, the structured data is
going to look different. Whether it’s a local
website, national website, a e-commerce website, or it’s a website that is focusing on lead
generation or consulting, it’s going to be different. So use a Structured Data Markup Helper, and it’ll help you do
all the little things, from even doing things
like including breadcrumbs. So that way, when someone’s
doing a search on Google, they can see all those little breadcrumbs, and that helps increase
your click through rate. The third tool I have
for you, Google Trends. This is super important. The reason being is if your brand continually
gets searched more and more, you’ll notice that your rankings increase. So, it’s all about brand building. And you’ll find, “Hey, Neil, “why do I need to increase my brand?” Well, Google, Facebook, and
all the social sites out there have issues of fake news. So, the way they’re combating
this is ranking brands better, because they believe that
brands, like a Nike, a CNN, whoever it may that’s a big brand, is less likely to put
out fake information. And that’s true. So what you want to do is
continually look at your brand name, compared to your competitors, and see how you’re growing. And Google Trends shows you that. And if you don’t know how to make your brand continually increase, use tools like Hello
Bar to collect emails, because every time you collect emails, then you can email them out
using tools like Mailchimp, which are also for free, that way you can get
people back to your site, which helps your brand. The other thing you can do is
use tools like Subscribers, which also has a free plan, so people can subscribe to your site through push notifications. And then every time you
have more new content, new feature releases,
more products for sale, you can send out a push, get
people back to your site, which then also grows your brand as well. Now, last but not least,
another free tool, Ubersuggest. If you want to do SEO,
Ubersuggest has the features of Moz, SEMrush, Ahrefs, pretty much the majority 80 plus percent of their features for free. So, if you want to site audit, well there’s a SEO audit
report in Ubersuggest that breaks down your load
time, your title tags, your meta description, your code errors, your URL issues, your redirect issues. And it tells you how to fix each of them. And it breaks down in priority on which ones you should change first to get the maximum amount of traffic. You’re looking for more
keywords to go after? Ubersuggest also has a
keyword ideas report. And the keyword ideas report shows you all the keywords that you can go after. According to Jumpshot,
roughly 49% of the searches that happen on Google get no clicks. Well, with Ubersuggest,
they’ll show you keywords that are based on questions,
comparisons, prepositions. These are all high intent keywords. So if you after them in your copy, you’ll find that you’ll get
more clicks, more traffic, and those visitors that
are aligning on your site will convert because
you’re not just going after generic keywords now. There’s also backlinks report. You can put in any URL of
your competitor or your site. Shows you who links to them. And then you can hit up all those people, assume you put in a competitor URL, and ask them to link back to your site if your content’s better. It also has the Top Pages report. You put in a competitor
URL, click on Top Pages. It’ll show you the most popular pages on your competitor site based on search traffic,
backlinks, and social shares. This will give you idea
of the type of content you should produce versus
the type of content you shouldn’t produce. And, of course, last but not least, there’s a traffic analyzer
report that shows you how much traffic your competitors
are getting versus you. So you have a rough comparison on what you need to do
to improve your traffic. So, if you need help growing your traffic, check out my ad agency,
Neil Patel Digital. If you have any questions
on any of these tools, leave a comment below and I’ll answer you. If you enjoyed the video, like it, share it, comment, subscribe. Thank you for watching.

73 thoughts on “STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google

  1. CHRIS PALMER SEO Post author

    NEIL * Nice Video , I look forward to a video with you , lets talk SEO !!!! – When can we have a live chat ??????**

  2. Ajay Bhagat Post author

    Now I'm using your keyword tool and your video is On time 😀😀

  3. Movie Clips Post author

    I bookmarked your website…
    I really learned and learning from your website …thanks for nice information

  4. Alternateblog Post author

    Sir you are the hope for a student like me. No budget in starting of Blogging Career but if you are here we can do Blogging in much better way.
    Thanks a lot Sir.

  5. Arihant Traders Post author

    Appreciate the effort of this guy. Neil, you are an example in yourself.

  6. Anil Singh Post author


  7. Promothash Boruah Post author

    Why only you've the best tips? Masterclass – you're the best digital marketer and best businessmen I have ever met (Only on YouTube and hope we literally meet one day). I have no words to thank you.

  8. Nikhil Anand Post author

    Your ubersuggest help me in ranking I have been not buy paid like ahreaf thanks sir

  9. ammad khalid Post author

    I don't understand why people are going to dislike this video? Every single second of this video is full of knowledge. Thank you Neil. You always upload valuable content!

  10. Shankar T Post author

    Hi Neil.. I mostly use ubersuggest for SEO Purpose. But when compare to my Google analytics traffic ubersuggest shows less traffic.. Then how can I trust that tool.. But one more thing really your service is really nice one. I just want to know the reason behind that..

  11. SEO Tools TV Post author

    I love Google tools: Search Console, Google Analytics and PageSpeed Insights. All of them are great and completely free. I agree that you don't need to pay for technical optimization tools because we have these great tools. I don't understand when somebody pays for getting a lot of technical errors from the third-party tools. Just think – maybe these errors are not important for Google? In my strong opinion, Ubersuggest is much better than Google Keyword Planner and it's free!

  12. Top Swoop Post author

    How can we use uber suggest on our website , so that our users can get the benefits of uber suggest

  13. Smartphone Technology Post author

    Thanks Neil patel for an informatics video…. Who's loves Neil like here👇👇👇

  14. Intricate Digital Marketing Post author

    Thank you Neil, I literally just asked a question on the last video on this topic!

  15. Kamran Ullah Khattak Post author

    Same Discussion Neil! I watched the whole video looking for some new info ?

  16. Carrie Reagh Post author

    Thank you, Neil! Question…is having "breadcrumbs" (WordPress site plug-in scenario) really beneficial for SEO? Is there a negative? Thank you!

  17. WOLF & BEAR Post author

    Neil you're awesome. When I put my site into Ubersuggest keyword overview it shows "No data to display" What can I do? Its a new enough site 2-3 months.

  18. karthickrajalearn Post author

    "bigil mobile case "
    I got first Rank in google
    Ecommerce Website
    I don't know how it comes
    Can you check and tell me

  19. safezoneprimer Post author

    I heard first time about Google Trends. Let me try it. Btw. Thank you as usual for a good video

  20. Jason AK Mitchell Post author

    This is awesome!!! I love how you keep delivering. I keep thinking the sibling to this post is free marketing automation tools/stack. Something like mail chimp (unless you know of a better free one) and other tools.

  21. M I L E S T O N E Business Marketing Post author

    BOOM. The real deal Neil. Thx

  22. Laapapapa Post author

    Could you make a longer video about Ubersuggest where you show everything you can do with it?

  23. Sophie Berg Post author

    Thank you very much, I have 6 blogs and I try to increase my ranking every day. This is very helpful so thank you very much.

  24. Saketh Kumar Post author

    Ubersuggest now demands sign-in to show entire list of pages it's not bad since it's still freebut it wasn't like so back then. Still great to use anyway.

  25. Saketh Kumar Post author

    Hey Neil keywords everywhere is now a paid tool can you give us alternates

  26. Ashish Kumar Post author

    Thanks for this video Neil. Learned something new eveytime from your video.

  27. Conclusive Digital Post author

    I agree with Neil, most of these free tools I rely on more than anything. Neils free tools are also awesome. Just that the backlinks tools index needs more time to grow I think.

  28. Sameer Ansari Post author

    Hey Neil , Thanks for providing so much value🙂.
    I am just curious to know should I start a blog on personal development.
    Will love your feedback

  29. Sam Samo Post author

    Hi Neil, do you think that Direct Traffic can help SEO (without Brand Searching, Just direct input of the URL), for better ranking? Or Traffic from Facebook is much better?

  30. syeda sabahat jabeen Post author

    Thanks For Ubersuggest's Neil as it is treasure for us who are not able to pay for expensive tools.Allah Bless You .

  31. Essou Post author

    Ubersuggest is pretty nice, especially that you added social media backlink features.
    thank you, Neil!

  32. directormikkell Post author

    Thanks so much for the great information. Saved this video for future reference.

  33. MADRID Fan Club Post author

    I really love your content and I pretty much apply all of your tactics to my site and it really does well.
    I just wanted to make a request that can you please make a video on affiliate marketing?
    How to write a post that will convert the most?
    If you do that it will help me a lot

  34. Motiongroovecom Post author

    You think CNN doesn't put out fake news? They are the #1 fake news corporation…

  35. Feroz Bux Post author

    Hey Neil great video…. can we expect speed improvement tool in Uber suggest

  36. Michael Rivers Post author

    Three of these (GSC, GTrends, and Ubersuggest) I'll need to use more often. I'll start learning to use Structured Data Markup Helper. Thanks Neil!

  37. Sana Zia Post author

    Neil how much the cpc in ubersuggest important for any keyword? Do yout think we should strongly consider it?

  38. Ishan Sir Post author

    Sir you are Innovative in Seo. You path finder in this. Everyone knows that S.E.O is vast or spacious, but sir you shrink it.

  39. Aldine Tree Services Houston Stump Grinding Post author

    Hi Neil, thanks for your continued stellar publications offering your tremendous, and to the point videos. I have a question. I've used Ubsersuggest in the past, however only got minimally involved with the tool set, because it seemed to result in the need to sign up for something on the sales side. It may just be user error on my part, however I'd like to ask if there's a way I can repeatedly utilize this tool without stirring up the Salesforce? Thanks for your suggestions, Delfino

  40. Aldine Tree Services Houston Stump Grinding Post author

    Hi Neil, I have one additional question. In using the Structured data markup helper, it appears I'll need to embed some code to my website. I've done this before with Google analytics and translate, however do you know if the GoDaddy system will support this? I've been considering learning WordPress to have more options available, however have some concerns about the learning curve. Thanks for sharing your input, Delfino

  41. Martins Sulcs Post author

    #5 would be access to the RankdSEO backlink and guest post database for link building. Look it up on Google


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