James Schramko here with a SEO news update.
I want to talk about meta descriptions. So quite often, Google will show a site, and
the little bit of text underneath the listing is the meta description. Now sometimes they’ll
make it up if they can’t find one, but the worst thing you can do is have duplicate descriptions,
and this is very common on sites like e-commerce stores, where you take the default setting
when you pull in data. What you really want to do, and it’s worth doing this, is have
a custom description on every single post. Now you really don’t need to worry about putting
meta keywords, but a meta description is still valuable, as is the page title. And the page
title should be descriptive, and it should be unique for every single page. Page titles
and page descriptions are still really good on-page SEO basics. Once you’ve done that, of course all of the
content on the page should be unique. You don’t need to worry about sprinkling keywords
here and there, just talk naturally. When I make a video like this, every single word
that I say will be transcribed, and that is a natural conversation. This will be the first
time this piece of content appears anywhere on the Internet, and if it answers the question
on how to create the right meta description for your blog post, then it is actually going
to rank for that naturally, because it’s a conversational question that needs an answer.
And the answer is solved by getting a service like SEOPartner to help you, to tell you what
you’re doing right with your site, and also to tell you where you can make improvements
and then to actually do the improvements. Now if you want help on-site, we also do that
at ATLWeb.com, where we can actually go over your website, tell you all the things that
we would change to make it better, and when you say yes, then we’ll go and change it too.
ANd this is available under our five-hour pack. So head over to ATLWeb.com, click on
the hourly work, buy a five-hour pack, and we will go over your WordPress website and
fix it up for you. Well, hope that’s useful. I’m looking forward
to hearing what results you get with unique meta descriptions. I’m James Schramko, and
you’re watching SuperFastBusiness.com.