Social Media Marketing | BUx on edX

By | September 9, 2019


[MUSIC PLAYING] BARBARA BICKART: Social media is
an integral part of our lives. We use social media to
discuss world events, to keep up with friends and family, to
consult online reviews, and for fun. While social media may seem
essential to our personal lives, can it also help us to meet
our marketing objectives? Social media technologies are
transforming the way consumers interact with each other and with firms. These changes constitute a
fundamental shift in the marketplace. Consumers have greater opportunities
to voice their opinions and connect with their peers
as well as increased influence over brand meaning and messaging. This course will equip
you with the skills you need to capitalize on social
media to support your organization’s marketing efforts. We examine social media marketing from
a strategic and a practical perspective rather than from a technical
or platform perspective. Specifically, after
taking this course, you will be able to develop a social
media marketing strategy that is linked to business objectives,
identify key networks of consumers and the influencers
within those networks, develop and deliver content that
engages consumers and is strategically integrated across platforms, measure the
effectiveness of social media efforts, use social media to listen
and learn from consumers and to monitor their behavior,
and manage social media. Join us, and together, we’ll learn
how to leverage social media marketing for the success of your business.

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