Six Free and Easy Digital Marketing Tips by NYC Small Business Services

By | August 26, 2019


Hey this is Steven Matt, I am working in collaboration
with New York Small Business Development Center to bring you six free and
easy things you can do to increase your business’s discoverability online. I am the global director of Digital Marketing
at the First Data corporation based here in New York City and
I teach digital marketing to small business owners in the evenings. I have identified these six things to get
more traffic to your business’s website. So lets start off with one of the most important
things you can do, which is making sure your website is mobile optimized. I don’t think I have to tell this to a lot
of people out there, you guys already know this. but as of 2015 more people use mobile
devices to access websites and the internet than desktop computers. And this happened
exactly around april 21st 2015, thats when the tipping point occured. And, as of that
point in time, Google is placing more importance on websites that are mobile optimized
And if your website is not mobile optimized, meaning that it cannot be accessed by a
mobile phone or a tablet, or anything inbetween, Google will not rank you on the first
page of Google, so this is really important to make sure that your website is mobile
optimized. One of the ways you can do that is by using
a website builder. Something
like wordpress, wix, or squarespace are great options to make sure your business is
mobile optimized. Typically website builders like those three
do that automatically so that you don’t have to like code a different
way for your website. They build it
right into your website. I really recommend Wix because it is something
that is inexpensive, its easy to use, and in fact, right here in
New York City, they have free personal one on one sessions while you can get support
while you build your website. The second most important thing you can do
is to make sure that your website is optimized for search engines So, this is whats
reffered to as SEO or search engine optimization And once you build your website, you have
got to go back in there and make sure you are including your keywords in your Title
tags, in your description tags and your H1 tags, making sure that your page loads quickly. The one thing that I recommend doing once
you build your website is run it through a website auditor like websitescore.org
once you have done that, that will output a report that tells you everything you can
do to optimize your website. So websitescore.org is a great place to start,
it is free it takes like 15 seconds, and it gives you a
chekclist of things you can do to improve your website. The third most important thing you can do
is to get on Google Maps. Google maps is the most
important mapping system out there, pretty much everyone uses it. And if your not listed
on google maps you are missing out on a lot of traffic and phone calls and potentially
foot traffic to your business here in New York City. So, a little known fact about
Google Maps is that it is free to get on. SO all you have to do is go to Google.com/business
and follow the steps. You do have to have a physical address so
if you have got like a home studio, retail store or a restaraunt,
you are defuiniately eligible for Google Business Maps
but you cannot use a P.O. box for example. You can’t get away with that because they
actually do send you a verification postcard in the mail that you
have got to legitimize your business. But if you
do have a physical space where you run your business, then deifnately apply for getting
on Google Maps because it is one of the most effective
ways to increase discoverability for your business. Now the fourth thing you can do to increase
your discoverabilility online is to get on one of the
most poplular directory systems in the world, which is Yelp. A little known fact about Yelp is that it
is free to list your business on there. You do not have to pay for it. All you have to do is go to
biz.yelp.com- thats B-I-Z dot Y-E-L-P dot com and you can sign up for your business
for free to be listed on Yelp. The benefit here is that you get to link to
your website you get to list your products and services
you get to include your photographs, and you get to respond to reviews. A lot of people use Yelp, it is
one of the most popular directory systems in the world, it is the most popular directory
system in the world so definately sign up for free at biz.yelp.com The fifth most important thing you can do
to increase your discoverability online is to start sending emails
so if you have been collecting email addresses for your business for the last couple years,
it is a good time to start sending email blasts out to
your subscribers. If you have not yet started collecting
email addresses I really recommend you do that. One of the ways you can do that is by putting
a little bar on your website so visitors come by to your website
they can actually sign up for your newsletter. You can offer
discounts, access to exlclusive events- things like that to entice them to give you there
email address to you. Once you have that, you can use a system like
constant contact to deliver your emails, basically for free, with constant contact
up to a certain amount. SO constant contact is one of my most favorite
email service providers out there. its really easy to use, it is inexpensive,
and free up to a certain amount. And you can get started pretty much right
away by uploading your list directly there. And then delivering helpful, relevant and
engaging content to your subscribers. And finally, the 6th most important thing
you can do is to start posting on social media. Now I am not suggesting that you have to
be on every social media platform out there, but I think you should be where your customers
are. So if you have a younger
demographic for example, then you might want to consider being on Instagram or Snapchat. If you have an older demographic, a group
of people that is in 25+ Facebook might be the way to go. Post where you can, and where your customers
are. And try and do what you are capable of doing. So don’t try and overcommit and post you know,
three or four times a day. If you are only comfortable posting
once a day then fine, stick with that and start with that. But posting to social media and driving traffic
to your werbsite is one of the most effective ways to increae
traffic to your site and get more business. If you guys would like to learn more about
how to grow your business you can go to NYSSBDC.org

8 thoughts on “Six Free and Easy Digital Marketing Tips by NYC Small Business Services

  1. Ann Garbarino Post author

    Great! This is so informative, covers so much. Thanks so much!! A++

    Reply
  2. tarak mehta latest episode update Post author

    Awesome upload! Will check back soon for more awesome content

    Reply
  3. Sista Soler Post author

    Suppose your business is ecommerce, you still have to apply to google maps? We're a po box?

    Reply
  4. Matterhorn Business Development Post author

    These are really great, simple tips!

    Reply

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