Should You Use Sub Domains or Sub Directories?

By | August 15, 2019

There are sub-domains and there are sub-directories,
which one should you use? Hey, everyone I’m Neil Patel and today, I’m
going to explain what sub-domains and sub-directories are, as well as, breakdown, which ones should
you use. A sub-domain is a keyword dot your domain
dot com. A sub-directory is your domain dot com slash
the keyword or category. Think of it this way, if your blog is like
mine and it’s on marketing, and you only have marketing related content all your topics
and your categories for your URL structure should be your domain dot com slash whatever
you’re discussing, slash blog, slash about, slash tools. In my case, you would use sub-directories. Why? Because everything is around the same topic. Now, the moment your site is on multiple topics,
let’s say, you’re a directory, and you’re a directory that talks about food, but also
cars. You would do cars dot domain dot com, as well
as food dot domain dot com. The reason you want to break it up into sub-domains
is because they’re on totally different topics. Think of a sub-domain as a different site,
even though it’s on the same domain name that you’re telling Google and search engines that,
hey, this is off topic, so I’m going to create a sub-domain for this section of the site
and treat it like a different site. When we did SEO tests, what we found is, when
you’re doing sub-domains versus sub-directories, roughly 90% of your link juice transfers through
a sub-domain, but when you’re doing a sub-directory 100% of your link juice transfers through. If your site is on multiple topics, you want
to use sub-domains. Reason being is, Google likes ranking niche
websites better than authority sites that talk about everything, unless you have a ton
and ton of links, like a Wikipedia. But if you’re talking about pizza, food, cars,
even if you have a domain authority, you’re not going to rank that high, right? The Huffington Posts and the
and CNNs get away with it because they have so many links, but you’re not going to have
that. So, for that reason, use sub-domains when
you want to do different topics. If you don’t want to do different topics,
and you just want to stick to one niche, do sub-directories.

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