Should You Use Google Stacks For SEO?

By | August 22, 2019


Welcome back, this is John Locke, and
today I’m answering a question I saw an SEO forum. Which is, “Are Google Stacks
safe for SEO? Should you use Google stacking to improve your SEO?” The answer
is “No”, but I’m going to explain why. Google stacks are not a good tactic. What
they actually are, what they’re a derivative of — where it comes from, and what
it actually is — Google stacking actually comes
from an old SEO strategy, which a lot of people refer to as web 2.0s. Now the idea
was instead of pointing spammy links, or Private Blog Network links, or links from
article farms (which are blogs which are basically only set up to create
random articles, and then link out to whatever local business is paying for
links that day). Instead of pointing these directly at your main business website,
your money website, what you would want to do in the past was point these at
what we would call a “Web 2.0”. Examples of these would be Medium, Weebly, Wix,
Wordpress.com, Blogspot — anyplace where you could get a site put up for
free or next to nothing. These sites would, in theory, act as a buffer between
the questionable links that you were building, and the money site. So instead
of just pointing directly from here to here, they’d point at this other site, and
then pass PageRank there.Then the PageRank would pass link equity, that
link juice, whatever you want to call it — passing it toward your main site. Now,
that is not as effective as it once was. I do believe that Google caught on to that trick a little bit. What people have done over
the last year or so, has developed this other thing called “Google stacks” or
“Google stacking”. Instead of pointing it at these “Web 2.0s” or or just using Blogspot, which is a Google property,
instead they’re using all these different Google properties. (They use) Google
Drive, Google Sheets, anything that you could leverage that’s a Google property —
because they figure Google is not going to devalue or deindex their
own properties. (In theory) using a Google property is the safest way to go. That’s
what Google stacks basically are. Instead of using other people’s
properties, or other so-called “Web 2.0’s” as a buffer zone, you’re using
Google properties. The problem with this is, you’re still sending spam links
from article farms from PBNs (Private Blog Networks) — these sorts of
things, toward the this buffer zone — even if it is Google properties, and then you’re
sending it towards your money site. Why this is happening, and why people
are selling these Google stacks — all the people that used Private Blog
Networks, which are big networks of websites that exist basically as a big
link scheme, a big link wheel, where people sell links from articles, that
they pay somebody offshore to write, for ten bucks an article,
then they sell a link to local businesses for like 50 or 100 or 200
bucks — depending on how well they’ve built up that particular website and the
PageRank within it — how many spam links on the link wheel, that
they’ve flowed into that particular site. So the problem is,
starting in 2014, Google started cracking down on Private Blog Networks and PBNs
and article farms to the degree where many of them got devalued very
quickly. And they still do get devalued quickly, if Google knows that
they’re looking at a Private Blog Network — if Google knows that they’re
looking at a PBN, then those still get devalued. Now, many people still use
PBNs, a lot of people still use Private Blog Networks, but it has not deterred people from using them. The problem is is they
sink a lot of money into these PBNs and they get devalued in shorter and shorter
time spans. There are many ways that people use black hat SEO to to sidestep
that. But here’s the problem, it’s very dangerous ground, you’re building your
SEO strategy on a foundation of sand. Considering Google, it’s weird
to think that they wouldn’t be able to track spam links into their own
properties — because of course they can! They can track it. If Google, at some point, decides to devalue those (“stacked”) links, it’s not going to do you a
darn bit of good. My advice to you is, instead of using a gimmick, or a
tactic, or some BS strategy that a snake oil salesman is
selling you, instead try and make the content on your site better. Make it
match the searcher intent of what people are trying to find. Build up legitimate
links. Build up your brand, and try to differentiate
your brand from other brands. Build up some legitimate buzz around your business. Depending on where you’re at, or who you’re competing against, you
might not need a ton of links in order to succeed. But it pays to get a
second opinion on some of these things, especially when people are saying, “I could solve all your problems with this Google stacking gig on Fiverr…”
If it sounds too good to be true, it probably is.
Just keep that in mind, SEO really is a long-term effort, and if somebody
claims to have the magic answer that’s going to solve your
problems in a week or two — it’s probably too good to be true. My name is John
Locke. My business is Lockedown Design and SEO. I’m here every single day
publishing videos, 365, every single day. If you have a question, leave it in the
comments below. I’d love to see you subscribe. That’s all I have for this video.
Until next time, peace.

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