Setting realistic SEO goals

By | August 11, 2019

Hey there. Does search engine optimization
seem intimidating to you? Well, one way to tackle SEO
is to set clear goals, then measure your progress
each step of the way. In this video, we’ll talk about
why it’s important to set SEO goals. We’ll look at how
you should define success, how to decide what to measure, and what tools can help. When you set SEO goals, you can measure,
track, and report on the results. You’ll know which efforts
are succeeding, and which aren’t, and then you can adjust things
to make it work better. Let’s start by identifying your SEO goals. What are you trying to achieve online? How do you define success? Okay, imagine you own a small farm. You probably want to sell
fruit and vegetables to as many new customers as possible, and you’d like to build relationships with existing customers
through good content and hope they eventually return
to buy more fruit and vegetables. You’ve just identified
three business goals: Conversions, turning
website visitors into paying customers; Engagement, persuading people to interact
with the content on your site; and Acquisition,
getting new customers. Setting SEO goals
gives you something to measure to help you better understand
how your site is or isn’t performing. So, how do you find out
if you’re hitting the mark? Some measurements matter more than others. For example, it’s exciting
to be number one in search engine rankings, but it’s not a guarantee of success. Here’s why: let’s say your farm website
is the first result when someone searches
“vegetable gardens”. You’re getting
a lot of visitors to your site, but not an increase in sales. Maybe that’s because people searching
for “vegetable gardens” want to plant a garden,
not buy your fruit and veg. The lesson? Don’t waste effort on keywords
that aren’t relevant to what you do. So, if being number one
isn’t your goal, what is? Let’s come up with a few other ways
that you might measure success. Remember those goals you set above? Let’s have a look at those. You can measure conversions
by tracking the number of visitors who come to your website
and buy fruit and vegetables, or tracking a smaller action
that can lead to a sale, like signing up
for your email newsletter. You can measure acquisitions and reach by tracking the number of times
your business appears in search results, your impressions, and how often people
click through to visit your site. And you can measure engagement
by tracking what content your visitors read and interact with, such as leaving comments, or how many visitors become your fans
on social media networks. How do you track all these things? Analytics tools and webmaster tools
provided by search engines can give you this information
often for free. Most major search engines like Bing,
Google, or Yandex offer tools like these. They’re basically a collection
of reports and services that help you track and monitor
your website’s visibility in search. Tools like these tell you which keywords
bring up your website in search results, which web pages they link to, and how many visitors click
the links to visit your site. This is valuable information
if your goal is to attract customers searching for certain terms. Analytics tools can also be used
to better understand visitor behavior. They can answer questions like: How many organic visitors
become customers? Which web pages or content on your site
turn visitors into paying customers? Which content isn’t performing well? Armed with this information, you can adjust
your SEO strategy to do better, or evaluate the performance
of an SEO agency if you’ve hired one to help you. To sum up. To understand how your site is performing
in organic search results and how it benefits your business, set SEO goals. To measure the success,
or see where you need improvement, track your performance in various areas. Once your goals are clear
and you have tracking tools in place, you’re well on your way
with success with SEO.

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