Now I would like to quickly explain the difference
between what is called on-site and off-site SEO factors. This is also known as on-page
and off-page. Now firstly on-site SEO. That basically relates
to anything you do within your actual website and here are some examples. It�s not an
exclusive list but these are some of the important ones.
There�s things like your domain name. Ideally you should have your keyword phrase within
your domain name. So, my training website for SEO is called www.4seotraining.com.au,
so it has a domain name with the keywords embedded within it.
Now probably the most important on-site SEO factor of all, is the title, the HTML title.
This can make the difference between good SEO and basically not being found. So even
if you get this right but totally mess up everything else, you�ve still got a shot
at being on the first page, that�s how important the title is.
So, there is a video on these various bits and pieces. As I say, the most important one
of all is the HTML title. Probably next in importance will be things
like Alt tags, Headings and Anchor Text. Those are probably the three most important ones
after the Title. So, ALT tags, again there�s a video on that.
An alt tag is basically a tag, a hidden bit of information behind the pictures that you
upload to your website, so Google can understand the text within your page, as it doesn�t
really understand what the pictures are about, so the idea of the Alt text is, it basically
tells Google, it gives Google some information about the pictures.
Headings. You can have headings 1,2,3,4,5, and 6 if you want to. But from an SEO point
of view, the important headings are the H1 and the H2, which is the primary heading and
the secondary heading. So again, you want to try and get your keywords within the headings
on the page. Again, there is a video on that. Next, we come to Anchor Text. Anchor Text
is purely the text within a clickable text link.
Quality content. This is very important. There�s no point doing in doing SEO if you don�t
have a good website to start off with, so spend a little time producing good quality
content, that people would actually want to read.
The loading speed of each page is important, especially on mobiles, so that is something
you need to pay attention to. The next on-site factor would be things like,
have you got an XML site map and an HTML site map? Again, if you�ve got no idea what those
are, check out my other videos. They are just ways of helping Google to find its way around
your site. The way you set up your internal linking structure,
within your website. Again, that�s an important SEO factor. And again, as always, there is
a right way and a wrong way of doing this. Broken links. Google is totally unimpressed
if it finds broken links on your website, you might get away with one or two, but certainly
you want to check your website on a regular basis, just to make sure you haven�t got
any broken links between your pages, or indeed a broken link from your website to somebody
else�s website. The hosting location, that can affect your
SEO. If you�re interested in local business within a particular country, or particular
part of the country maybe, then try and get local hosting, so for instance I�m in a
city called Perth in Western Australia, and all my hosting is done within Australia.
Duplicate content, that�s another issue you need to think about. Some of these factors
are plus factors, and some are negative factors. Duplicate content is certainly a negative
factor that you need to be careful of. So, what you do not want to do ever, is basically
copy and paste information from one page to another page within your website. If you want
to create similar information, create it from scratch, do not copy and paste it.
Then finally of course, these days you need your website to be mobile friendly.
So, this is not a complete list, but gives you some idea of the what�s called, on-site
SEO factors and you need to get all of these right.
So, what is off-site SEO? Primarily it�s links, ideally links from other websites.
But also, links from your own social media. So, if you got things like a YouTube channel,
Facebook Google plus, LinkedIn, Twitter, Pinterest etc., you want these all set up with links
back to your site. And ideally you want links from other people�s blogs, other people�s
Facebook pages and all the rest of it, so the more links you get the better.
But there is a proviso here. Really these days what you want are links from sites that
are relevant to what you do. So, for instance I�m primarily interested in SEO training,
so having a link from say a widget manufacturer doesn�t really help me. I would benefit
from fewer high-quality, relevant links rather than lots and lots of low quality links.
Incidentally once people become aware of the fact that links are important from an SEO
point of view, they may be tempted to go and buy links. You must never ever do that because
Google is extremely good at finding out what are called �link farms� and if you sign
up to a company that basically provides you with a whole bunch of links, for a small amount
of money, then that is a very good way of getting yourself banned from Google these
days, because it specifically breaks the Google guidelines. If you haven�t already seen
it, try searching using the phrase �Google Webmaster Guidelines� and that will take
you to a page on Google�s website, and on there it will basically give you some tips
on things to do and things not to do. One of the things you mustn�t do is break the
guidelines, and the best way of breaking the guidelines would be to buy links. And as I
say that can get your banded so beware. Link building is something that should occur
naturally, certainly if you listen to Google. Google takes a point of view that if you�ve
got really high quality content, then people will start naturally linking to you.
Obviously, it depends what your websites about. I have a number of businesses and one of my
businesses is, I sell computer training materials, to basically individuals or organisations
that deliver training. Things like Microsoft Word and what have you. And on that website,
I make freely available samples of the complete courses, so not surprisingly, I�ve got literally
thousands and thousands of links and I didn�t ask for one of them. Because the quality of
the content is so good, and it�s freely available as a sample, then an awful lot of
people from good websites have linked to that website. So, that sort of emphasises the fact
that if you produce good quality content, people will link to you.
One of the tricks that you can do, to try and get people linking to you, is to produce
tips and tricks sheets or you know, the 101 sheets or something like that. In my case
a tips and tricks for SEO, or SEO 101. And just a simple page with maybe a download on
it will actually attract an awful lot of links from other people
Another great way that people miss out on in a lot of cases, is to use YouTube, the
second most widely used search engine after Google itself. And Google own�s YouTube.
So, if you can establish your own YouTube channel, and have original content on it,
you will find that you get an awful lot of traffic through to your website.
So, those are the sort of things you need to consider when you�re talking about off-site