SEO Tutorial for Your Product Titles [earn more $$$]

By | October 18, 2019


This is a 10-minute lesson about SEO, and
if you’re not going to watch this till the end you won’t learn anything; your
friends won’t come to your barbecue party. Because there is no party. You
didn’t sell anything online. End of the story. And if you think SEO doesn’t
matter for your product titles, whether you’re selling on eBay or Amazon or
Shopify or even on your own website. Well you’re wrong and I’ll show you why. In
just a minute I’m going to show you exactly how you can do SEO really
quickly in under one minute. But before I do I just want to show you a little bit
of the theory behind it. Here we’re looking at a quick diagram I drew of
what is SEO. So we’ve got the search engine here. The search engine can be
Google, eBay, Amazon, really any place online that is a store and is selling
something. You’ll notice that I mark this is “Evil Agent Smith” from the matrix
because – you will see why in a second. The other person here is you. You are
whoever is selling online. You might be selling just online. You might be an
eBay seller. Might be a powerseller. Might be an Amazon FBA person. Might be a Shopify person. So on if you’re selling online you’re here. Now the
standard definition of SEO is you’re sending something to Google or to eBay
or to Amazon and you’re begging them: “hey please please like me” and if you don’t
like me, I will do whatever it takes that you do like me. So I will change my title
I will add more descriptions so on and so on. But I’ll show you right now why
this is actually a wrong mindset and this is a wrong way to go about it. Very
rarely anybody ever talks about the buyer when they talk about SEO. The buyer
is the one with all the money. The buyer is paying Google and eBay and Amazon.
They’re all can’t live without the buyer and neither can you.
However in order to get to the buyer you have to go through these guys the “Agent
Smiths”. And the “Agent Smiths” decide if your content or your product is good
enough to be shown to the buyer. Now here’s the fault here. These guys, all
they care about is traffic. That’s their business. Google only cares about traffic,
eBay and Amazon are also the same. Believe me they’re like shopping malls.
The shopping mall only cares about traffic, they don’t care about if some guy in
a store is selling a lot of ice cream or not.
They want traffic. The question, is do you want traffic? is that really what you’re
after? Or, are you after the buyer? So here’s how
this works – buyer comes on Google, eBay, Amazon,
wherever that’s their request. These guys, “Agent Smiths” will take whatever you
provide and they will forward it back to them. So that’s the standard, basic
definition of traffic. These guys are only interested in traffic. They want to
maximize it. You, on the other hand, I would argue, you don’t want to maximize
traffic. You want to maximize sales and specifically you want to maximize the
price that the buyer is paying you. If you can sell something at two different
prices, let’s say you can sell a phone for $100 $200. Of course you’ll sell it
for $200, but the question is “how?”. And the answer is, I’ll show you, is that you’ve
got to study the buyer. The buyer has the keys. In fact the buyer has all the keys,
and some of this information is available for you to do some basic SEO.
But this is not SEO any longer, this is kind of like buyer optimization. Let’s call that BO. You want to do this kind of research that will give you a product
title that the buyer likes enough that they will pay for it, and they will pay a
premium for it. And, in the next minute I’ll show you how. The best way to show
you what to do is through an example. Here we’re looking at an auction where
the person was selling “sea glass” and you can see they fetched nearly $26 for this.
But what I want to point out is the keywords they used in the title, or the
words they used in the title. Specifically, “very teeni jewelry quality”, these words
are meaningless here and they actually caused this person to lose money. Here’s
the same auction, well a different auction from another seller selling the
exact same thing, but you can see they use much better keywords.
Much better words. So let’s see how they did it! If you go on MarkSight.com you
can do this actually for free. So you have no excuse not to do this. And if we
search for “sea glass”… by the way this is showing only the past seven days of sales.
We get a really nice chart. We see a Sell-Through,
we see the average price, but this chart quite magical. Here we’re seeing only
sold items! First of all, that’s a big difference between trying to do this
research on your own, trying to ask eBay or Google or Amazon for keyword
suggestions. They’ll just suggest you anything that maximizes traffic! These
keywords here are suggestions for actually sold items. Big difference! So we
can see that one item sold for $150. These were the words used in that item –
“flat, beach, multicolored, tumbled, marbled” so on… This is the next price group. And the
next price group. And the next price group. Now here’s what you do, it’s really
simple. This will only take you a minute. Search for whatever you’re selling just
like I did here on MarkSight.com and look for words that fetch the highest price
but these words still match which you’re selling. So if I was selling “sea glass”, I
would want to know if I was selling “flat sea glass”. If I was, I would definitely
include this keyword because this keyword has already proven itself as
capable of fetching $150. The word “beach”, “multicolor”, if I was selling
multicolored I would definitely include this keyword if not I would omit it.
And you work your way backwards here. So here are your basic steps – 1) work backwards in price 2) pick keywords that match what you’re selling Don’t be dishonest. Take
the keywords that actually describe your product, and I guarantee you will
definitely see better sales. Now this doesn’t always work. Let’s say you were
selling something really obscure, something really uncommon, like a “Pokemon Mask” and this is what you’ll find. No sales for “Pokemon Masks” in this last
seven days. And this is a shame because you want to get keywords. Well, MarkSight.com
actually does offer a paid tool that goes back two months. And if I really was
selling a “Pokemon Mask” then there were some items sold in the last two months
and these were the keywords used for that item. So that’s nice isn’t it? Back
on the homepage, again just going to show you this is MarkSight.com You can do
this research for free, you don’t even need to register. So you literally have
no excuse any longer not to do this. And hey, maybe you’ll even thank me after you
have the barbecue party. And, I just want to show you also if you got this video
by email and if you don’t like it – unsubscribe and you won’t get such an
email any longer.Fine, don’t sell online! But seriously, I hope this helps and I’ll
see you in the next video.

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