Now the next SEO tip I would like to talk
about, I�ll basically be explaining follow and nofollow links.
Now by default, if you for instance, insert a link into your website, it will be what�s
called a �follow link�. So, you know when you just insert a link, that says you know,
�click here to see maybe another page or maybe click here to see another website�,
by default they will be follow links. Now what the �follow� means, is that obviously,
as with any link that you create, users you know people, can click on that link, and basically
follow that link, no problem. However, if you specify the link as a �nofollow link�,
people can still follow that link, but the search engines will not follow the link. In
actual fact, they may in some circumstances follow the link, but more specifically they
won�t transfer any �link juice� or �page rank� value from one link, to another.
Now when you have a website, one of the first things you start learning about, if you�re
serious about your SEO, is that you want lots and lots of good links to your website, from
other websites and also these links should be relevant to your website, and they should
be from high-quality websites. Now in many cases it�s quite easy to get
links from other places to your website, but what you may not realise is, that these links
may be �nofollow links�, so for instance, let�s say you�ve got a website and you
create say a YouTube channel, and you then go and put links from your YouTube channel
to your website, then these will be �nofollow� links. So, the links will still work for people,
for humans but any goodness, any link value associated with YouTube as such, will not
be passed directly to your website, so that�s really what nofollow means, it means don�t
transfer goodness from the original website to your website, or from your website to somewhere
else, or more specifically things like page rank will not be passed by nofollow links.
No as far as your website is concerned there�s really two types of nofollow attributes.
This is actually a page from Google, and if we come down here a bit, you can see here,
this is a meta tag that you can put into your page header, and what this basically says
to the robots is, don�t follow, and this works at a page level, so let�s say you
had a page on your website, and for one reason or another, you are quite happy for people
to go to that page, click on the links and go someplace else to view information, but
you didn�t want Google to follow the links to somewhere else, maybe they might be slightly
dodgy links in some way as far as Google is concerned, or they may be links to unrelated
pages, which again, might confuse Google, so if you do have a page that�s full of
links, and you don�t want Google to essentially follow those links, as I say, you put this
line here, into the head area of that particular page, and as I say this works at a page level.
Now, as you can see in the headline here, you can use Rel=nofollow for specific links.
So, let�s say you had half dozen links on your page, and you wanted for sake of argument,
three of them to be follow and three of them to be nofollow, then by default they will
all be follow links, so what you could do, is insert this little piece of code, it is
an extra attribute to the link coding. You might think wow that seems far too complicated,
well for those of you lucky enough to use WordPress, as you�ve probably noticed in
WordPress, that if you want to do something, the answer to how to do something is always
the same, install a plugin. That�s why I love WordPress. So, let�s say you�re not
happy with manually going in and editing the code, then what you can do in WordPress is
install a nofollow link plugin. Let�s do this.
Now here I am in WordPress. What I�m going do, is type in something like, �See my computer
training materials website�, something like that. And I simply just select that. Go up
here and enter the address of the website, and just confirm that. There we are, we�ve
got a link and I�m going to update this. And I will view the page. And if I go and
click on that link. As you can see it works fine. I can use the �Back� button to go
back where I was. Now by default that is a �follow link�.
Quite clearly as a human I can follow that link, but more specifically, Google can follow
that link. So, what I want to do is maybe edit this in some way, so that it�s a �nofollow
link�. How do I do that? Well it couldn�t really be easier. Because I�m using WordPress,
what I want to do is install a plugin. So, if I go to where it says �Plugins�, �Add
New�. All I have to do is to go over here to search for a plugin, I think it�s called
�Ultimate Nofollow�. And there we are, we�ve got �Ultimate
Nofollow�. It�s not actually been tested with the latest version in this case, but
I happen to know it works just fine, so go ahead and install this. Incidentally if you�re
going to install this, backup your system prior to installing it, just in case.
So, there you are. I�ve installed it I will now activate it.
Right, now that I�ve installed the nofollow plugin, I can go back to my pages, and I could
bring up that link. And if I click within that link, and then go to where it says EDIT,
and then click LINK OPTIONS. Can you see here? If you�re used to using WordPress, you may
be familiar with this item here, that says open the link in a �new tab�, but what
that plugin did, was to allow me to click here to add a rel=nofollow to that link. And
if I click on �ADD LINK�, and just confirm all that. That is now a nofollow link.
Let�s go and look at the code. There are two tabs here �VISUAL� and �TEXT�.
If I go to where it says TEXT. Can you see here there is an extra little bit of code,
that�s been inserted, that�s all that plugin did. If you are more confident with
using HTML you could have gone directly and edited that. But I�ve been using HTML for
years, and I still use the plugin, it just makes life easier. Again, that�s why I love
WordPress. Everything is easy in WordPress. So, as you can see, that as a standard link
there, there is what�s called the �anchor text�, and there�s the �rel=nofollow�.
So, let�s update this, let�s view the page.
So even though I can click on this. And it works just like it did before. So, there�s
no problem with humans. It just means that Google will not follow the link.
Now Google have admitted that, in some cases, they will follow the link. But the important
thing to realise from an SEO point of view, is that in this case, this website here, has
a certain amount of trust, value and authority, and because this link is a nofollow link,
it means that the trust and authority that is bound up in this website, will not be transferred
to the other website, when you click on this. So, if I click on that, it means this website,
people can see it, but none of the goodness associated with the original website will
be transferred to that second website. And that really is what follow and nofollow
is all about. Remember by default all links are follow.
If you want to you can make outgoing links nofollow, and there are good reasons for doing
this, because lots of good relevant incoming links to your website means that your website
builds up authority. It�s gaining what is called link juice. And the more links you
have flowing away from your website, means that that link juice is going to flow to other
websites, away from your site. So, that is really the way you want to think about it.
Don�t necessarily make all outgoing links nofollow. But certainly, if say you are linking
to a low value page, then I would certainly put a �nofollow� on that.