SEO Trick – How this company is able to rank #1 on Google

By | August 15, 2019

hey this is Victor I hope you’re doing
well okay so it is early in the morning here and I was going to shoot a quick
video and one of my favorite things to do as a business owner is kind of spy
around and look at other people’s websites and find out kind of how
they’re doing stuff how does stuff happen how do people rank on Google like
what’s the secret and just kind of finding out the little hidden tricks
that people do to rank on Google see when I say hidden tricks I don’t mean
like they’re do anything to bad but it’s just kind of fun to know like what are
people doing to be able to rank on Google and so you know one of the things
I was doing the other day I was googling New York web design I used to live in
New York for a while and I saw this company as number one but there was like
no reason why it should be ranking number one it didn’t have enough kind of
on-page stuff going on and I’m like how are they ranking number one for New York
web design or web design New York whatever it was and so I kind of found
their trick and so I’m gonna share it with you today on their video and you
can use this trick in your own business to help yourself ranked number one on
Google too so stay tuned okay so here we are on Google and as you can see here
I’ve googled Web Design New York I’m in in California here and the what I saw
here as the number one results in the regular listings was this company here
big drop Inc and it says web design company in New York turns out I think
that they’re like a pretty big firm but if you looked on page and you kind of
did an analysis like it’s kind of hard to see why they would be ranking number
one for a really competitive term like New York Web Design and you know they
really don’t mention New York or web design too much throughout this page
which is you know kind of typically stuff you would do for on-page
optimization and so I was like what are they doing what’s what’s going on here
so I put them in a tool this is a tool called aah refs
and this is is not cheap but it’s definitely worth it because it tells you
a lot about other people’s websites and there’s a couple things that does
number one that gives you this thing called that your domain rank and and the
way to think about this this is like your website score they used to have a
thing called PageRank that Google did they don’t do that
anymore so the closest thing you can get are like other companies kind of give
you their equivalent and long story short with this is like the higher the
number this is then all thing all other things being equal sites with higher
domain rank will rank better than sites that don’t have high domain rank so this
is like a really high domain rank 72 my own sites like 66 or 67 or something
like that so pretty strong the next thing you should look at when trying to
find out like how people are ranking is their anchor links and so you know I was
clicking here on anchors and what I was expecting to find somewhere here was the
term web design New York New York web design company something on that spirit
and I kind of went through here and I think that there was very rare this at
web developers in New York but there was not a lot of stuff going on um and
specifically like in the New York web design type stuff and something like
what are they doing and then I also noticed this I noticed this Cinna gram
you know yeah cinema gram of all the anchors that they
had the number one and number two were this thing that seemed to be like
totally unrelated to this company and I’m like what’s going on here why are
they what’s what is this cinema Graham so I wanted to Google and I don’t know
what cinema Graham was I think as far as I can deduce from my brief kind of going
through this is that this was some kind of a mobile app startup company that had
a lot of buzz at one point but then kind of fizzled out or went out of business
or something like that and you can see here there’s like a lot of like life
wire hustle I saw some stuff like crunchbase like New York Times even was
covering I’m like they had a lot of things and so something you should know
is when when a website gets press when Ike website let’s say a website gets on
the New York Times and then the New York Times like links back to your website
like that’s a huge deal like the New York Times is a big link it’s like
really important and it’s linking back to your site
that’s like a really valuable link and what a lot of people don’t know is like
that link lives on forever mostly and even if that company goes out
of business the link itself and all the links to that website are still valuable
and so what I noticed was was like here’s big drop Inc for the cinema gram
so I clicked on that and I took me to this page here and it’s basically saying
like this website is no longer in business or something but instead why
don’t you get a website and then it says here’s the two things I noticed that
we’re very interesting so number one it says big drop Inc is a web design
company based in New York so we have this very good keyword here they’ve
linked to big drop Inc with right next to web design company based in New York
and they also have the anchor for web design company notice my mouse how it
turns into a hand so anytime it turns into a hand that’s a link very subtle
because they don’t have any it they’ve purposely made it not look like it’s a
link which is fine I’m not trying to imply that they’re doing anything
devious here I’m just just like the sneakiness of it so so anyway web design
company right is their link from this cinema Graham and I think they rank on
page one nationally for a web design company I think if I typed in a web
design company which is a much bigger harder to get term then they’re like you
know somewhere I think there are like the bottom yeah so very so okay what is
this what is this cinema Graham thing right so what’s that so if you just type
the word cinema Graham into and they have like a weird Dom whatever you’d see
that their domain rank was 59 so all of their domain rank that these these big
draw people are getting a lot of it is just coming from the fact that they
bought this cinema Graham domain they took a landing page for that page and
then they just linked it to their home page and said hey this is web design and
they’re using that anchor and so that as silly as that sounds is like the big
secret – what they did to rank number one I
mean it’s not all they do they obviously have a bunch of other backlinks you can
see here there’s thousands of backlinks but many of them are coming from this
cinema Graham thing and so what they’re basically I don’t know how they got it
maybe they actually started the cinema Graham and this was their own company
and and it’s you know it makes total sense but what they also might have done
I’d really don’t know is I just bought an expired domain where you know the
company went under but it still had all these valuable links pointing to it and
then they bought it and then they just redirected it or created a page with
because look which you gotta understand there’s this thing called link juice
right the more the more people linking to you that’s like link juice is what
it’s called and so when it’s all pointing to your site you get credit for
it you get there getting all the credit for all the press that cinema grant ever
did they get that credit now and it’s going to them and then they get to
decide hey we’re gonna turn all that that trust from Google into you know New
York web design instead which is very interesting so here’s how you can do
that – so hopefully that makes sense but like here’s here’s the takeaway I don’t
want to just leave you with like hey here’s a cool story so you can do the
same thing so there’s this site called expired domains dotnet there’s plenty of
other ones this one’s good in a sense that it’s free so just you know and what
they do is they just list expired domains obviously and so what’s fun
about it is you’d be surprised but a lot of these sites here you know you can you
can filter by just how many backlinks there are so if I click on B L stands
for backlinks there’s some sites have like millions of backlinks or thousands
of backlist now before you start just buying all of these let me give you a
word of warning you only want to buy good ones like a lot of these are crummy
sites that have real spammy backlinks than they were for porn sites or for
pharma sites early you know just kind of stuff that you wouldn’t want like you
got to make sure they’re really really clean and good stuff but there
definitely are and so what you could do is go to a site like expired domains
type in you know your niche whatever it is if I wanted to type in
web design and I could find all the URLs related to web design that had like nice
links to them and then you could you know go into a site like a address you
could explore these you could say hey this is a good site or whatever and then
you just buy this expired domain and some of these are like literally just
the cost of you know registration I could go here I’ve not looked at this
before it says web design TV I’m linking to GoDaddy and I could buy this for
forty four bucks some of them I could buy for like ten bucks
and then what you could do is you could do one of a couple things you could
literally just redirect it to your site to give yourself some additional links
that actually does help I can tell you because I’ve tried it you could create
one of those pages like you did here you know or you can create a separate site
and start linking to your own site give yourself credit that way but anyway I
just thought this was an interesting kind of case study here hopefully you
find that valuable if you did please leave a like feel free to subscribe and
I will see you on the next video

2 thoughts on “SEO Trick – How this company is able to rank #1 on Google

  1. Colin Finkle Post author

    Cinemagram could have been one of their previous clients… Maybe they had all the hosting and nameservers set up for them and just changed the landing page and the ownership details of the domain when Cinemagram proper went out of business

  2. CHRIS PALMER SEO Post author

    Yes redirects are a old tactic but thanks for the VID !


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