SEO Tools and Free SEO Software – Free Professional SEO Tools

By | August 12, 2019


Welcome to this video on SEO tracking tools. I am going to talk to you about 4 tools that
I love and use. One of them is free and one of them is not
free and I am going to talk to you about what each of them does and what you can accomplish
as you are tracking the success of your SEO strategy so the assumption here is that you
have done some work. Maybe you have targeted some keywords you
have built your authority, you have looked at some technical components of your SEO strategy
and now you want to find out how all of that work is performing. I typically use four tools that do a few unique
things for me. The first one is Google Analytics and this
is just a typical analytics tool. It is going to tell you how many people came
to your site, how many of them were on mobile devices how many came from different countries. It tells you a bunch of different information
about the people that came to your site. It is an absolutely free tool and it is pretty
easy to embed into your site. You will definitely want that right away after
your launch. The second is Google Webmaster Tools and this
gives you a more in-depth look at some SEO metrics. So the SEO health of your site, how many of
your pages are indexed, or in Google’s library, what is your click through rate on the Google
search results page, what are your most commonly used keywords that actually drive to your
site, those types of things. The third tool is Open Site Explorer, you
can find that at opensiteexplorer.org. It has a free version and then you can actually
update to the pro version and basically what it allows you to do is type in your URL and
it will tell you how many inbound links you have, links that point to your site, how many
social shares you have and which sites are linking to you, which ones are your top pages. It’s all about authority. It is all about measuring your site authority. The final thing, the final tool that I use
commonly is actually a fully paid tool, it is called raven tools and it tracks your rankings
for any number of keywords that you put in. It tracks a lot of your health metrics overtime
you can do keyword research right from the tool. You can do competitive analysis. You can do some more advanced things within
raven tools. So when you are thinking about tracking you
want to think about two different things, you want to think about tracking what happens
on the search page or on Google’s page and then you want to think about tracking what
is actually happening on your website. So one of the things you will to look at when
you are tracking on Googles page. The first thing is what keyword did someone
use to find your site. So you can find that through either Google
analytics or Google Webmaster Tools. They will both show the same data. Which keywords drove to your site most commonly. The second piece of information you want to
look at is what your click through rate was. So if your ad or your listing came up on Google,
your organic listing came up on Google. How many, uh, what percentage of the time
did people click on yours as opposed to someone else’s. This is really good insight because you can
tweak your title or your meta description to become more appealing and kind of play
around with some things to try to build up that click through rate and have more people
coming to your site. The third thing you will want to look at within
Google’s sphere is your rank and that’s what I use raven tools for. There are other tools that measure your ranking
and of course you can just check that manually. So you will want to monitor your rank for
specific keywords you care about. Once you get to your site, once people get
to your site, you will want to track a few things, first of all conversion. If you have a point of conversion on your
site, maybe it is a sale or a lead form you will want to track how many of those came
from Google so then you can attribute properly back to the work that you have been doing
in SEO. Second, you want to look at your overall organic
traffic. Make sure you are separating this out from
your overall traffic so that you are looking just at the traffic that came in from search
engines and not from paid but only from organic. The third thing you want to look at is time
on site. How engaged was the user? Did they spend just a few seconds on the site
or did they spend a lot of time on the site. This can tell you whether or not the search
term that people are using is actually pulling up a page that feel relevant. The final thing you will want to look at is
the actual path on the site so Google analytics will give you the opportunity to look at the
path that a user takes through your site. Start at the home page then they go to the
about page, they see something interesting they go to a product page. That path is all trackable through Google
analytics. So those are some of the things that you will
want to think about as you are building your SEO reports and analyzing your data to improve
over time. Hopefully this has been helpful, gets you
started and if you like the video feel free to give me a thumbs up or check out some of
my other videos on SEO fundamentals. Thanks a lot!

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