SEO: Title Tags, Meta Descriptions & How to Add Them to WordPress

By | August 21, 2019

Title tags, meta descriptions, all the SEO
jargon and how to add it to your website. SEO – you might know about it, you might
know in concept why it’s important, you manage your own website because you’re a
small business owner trying to rock the internet and all your online marketing,
but all the SEO conceptual knowledge that you have isn’t gonna be very
helpful if you have no idea where to actually put these things into your
website. My name is Liz Jostes and I own Eli Rose Social Media and one of our
online marketing services that we offer is search engine optimization, so we will
optimize people’s websites, blog posts, online catalog product listings for
Google, Bing and Yahoo search results. Or we also train people on how to SEO their
own sites and blog posts and product listings themselves. I wanted to show
you – I’m going to do a little screen share here – how to actually add that SEO stuff that you
research on Google into your website in order to help those website pages and
blog posts and product listings rank in Google search. So the first thing let’s
just go over really quickly what the Title Tag is and what a Meta Description
is. The Title Tag – both of these things I should say, they do have a character
count associated with them, and the Title Tag is what is that top bold line, and
I’m going to show you in a second an example in a Google search, is the top
bold line that you see in the oversized font in a Google search result. That
maxes out at 60 characters so again your Title Tag is 60 characters. It’s usually
written as like a long phrase. Your Meta Description, which is the smaller text, it
shows up underneath that big bolded over sized font title in those Google search
results… that’s your Meta Description. That maxes out at
150 to 160 characters and that is – that’s written really in sentence
form and the reason for 60 to 65 characters in the Title Tag or 150 to
160 in the Meta Description is because depending if you’re Google or Bing or
Yahoo, there is a little bit of variance of how many characters will show. So
that’s why you’ll have that range a lot when you see that. I’m gonna show you
on a WordPress site. I have SEOed many different CMSs which is
a fancy word for web site platform. Each CMS has different capabilities so this
isn’t going to necessarily be how your website looks if you aren’t on WordPress
but usually if your site – your website platform has some kind of SEO
capabilities, you should have some kind of built-in fields that will be labeled
like either SEO title or title tag and SEO description or that meta description.
The other really important thing to know about those two things is that your
SEO title – that Title Tag – is what gets you ranked and the meta description
that actually doesn’t help you rank but what that does is it gets the
click-through because you’ll rank on the Title Tag and then people will read that
Meta Description to know more about what that page is about and then that’s
what actually earns the click-through, so both are still really important but it’s
just good to know what actually is going to help you rank or not. So I’m
going to go ahead and switch over to a screen share here. This is inside of a
blog post in WordPress. The good thing with WordPress is when you’re optimizing
something whether it’s a page or blog post, the experience is the same and I
would actually say that that’s true for most CMSs that I have worked in is that
however it kind of looks to go ahead and put in the SEO for a
page, it’s gonna be the same as the blogpost
so it’s kind of like once you understand how to do it, it should be a lot easier
to keep doing it on whatever your website is. First I’m gonna
just give you an example of that Title Tag and Meta Description so you know what it is that that we’re looking at. Whenever you type in a
search to Google, this top line which is gonna be blue – these are ads at the
top here – it’s gonna be blue if you’ve never clicked through on that. It’s
gonna be purple if you have clicked through on it before, but this top line –
that’s the Title Tag. Again, 60 characters, and the dark gray text underneath is the
Meta Description. You’ll likely notice that the words that you entered into
your search query, which is this up here at the top, they are still bolded in that
Meta Description so you will see that the words you typed are called out
by Google in the Google search results but again it’s not really having those
words or isn’t helping you rank so this is what we’re looking at when we go over
here. First of all, one thing that’s really nice about this – one thing
that’s really nice about WordPress, which a lot of CMSs don’t allow – is you can
change the permalink or the direct link to your blog post or page. You can have,
let’s say, a cute marketing title here and then you’ll see that once it
saves as a draft, you can edit this permalink line here to say – we’re
gonna say strategic. You’ve got to have dashes in between the words, “strategic
SEO keyword phrase here”. A lot of website platforms, whatever you title
that page or title that blog post is just automatically what the permalink or
that direct link is, so it is important to know that a lot of times you’re not
gonna be able to make that modification but if you have that chance, you should
do it; it’s just the only asterisk here is to say only do it before you’ve
published. If you’ve already published something, you want to set up a redirect
and that’s a whole other thing. So don’t go back through and start
changing all the permalinks and already published pages are post on your website. Again you have to use something like a redirection
plugin to do this so you don’t lose all that old link history in search results. In WordPress, in really any CMS, the SEO stuff is kind of going to be in a
different view. For WordPress, it’s below. It can be in some kind of
edit page settings view that’s not in the same view as where you actually add
the text. I’ve seen it several different ways. I use All-In-One SEO pack. I’ve
also used Yoast. I have issues with Yoast because I think that it can mislead a
lot of people who don’t know about SEO, using their red light, yellow light, green
light methodology but again that’s a different discussion for a different day.
They both function just the same. You know, you’re not better off SEO-wise with
one versus the other at all in one SEO pack is just what I
preferred to use so your title field you’ll see you give a title field in a
description field in in WordPress you’ll see that utilizing the All-In-One is,
it’ll count down how many characters you’ve used so you don’t have to
manually count 60 characters or manually count 150 to 160 characters. You would
say good SEO title here. Obviously you’d want it to be longer
than that, and then you would have your one to two-sentence
Meta Description goes here. Click to read, and again, you’d want to make sure you
had it fully optimized to maximize at a 150 plus characters but
the great thing is with both Yoast and the All-In-One SEO plugin… there is this
preview snippet here and if you realize this preview snippet looks a whole lot
like a Google search result. What it is, is it’s actually showing you what
that Title Tag would look like and what the Meta Description would look like in
Google search results. So it’s not like it’s a big guess what it is
that you’d end up publishing on the internet. There are more
components of SEO, like you do want to add links to different pages of your
website, you do want to utilize headings if you can on WordPress, you
have your heading options here. You want to add ALT tags to images, those kinds of
things. But for the purposes of this video, just kind of want to say here’s
what the Title Tag and Meta Description are and here is how you would stick it
in to your website. Let me see if I can bring my screen back up. So that is
our little lesson for today about your SEO title tags and meta descriptions, and if I can bring this back up, my Ecamm. There it
is Alright, cool. So there you have it. In
a future – a couple of future SEO videos – we’ll talk more about all the components
of the SEO so you can get proper on-page SEO practices implemented but at least
this this clears up some of the mystique of understanding SEO but then having an
idea of how the heck to go ahead and implement that on your website. Talk to
you later!

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