does google treat content with quotes or brackets differently? so let’s say you are a big fan of writing content with quotes or brackets but all of the sudden you you will learn about the term called SEO. you become paranoid that your sales become optimal if you use bracket and lots of brackets. why? because may be or just may be google will think that SEO means is different from the (SEO) Or [SEO] The question comes on the twitter and pets mayers from the answers it and jone mueller responded with the answer with a thumbs up. in short it does not matter unless it changes the meaning of the sentence or words.