SEO Test 101: How to Measure Your Search Engine Optimization Efforts

By | August 15, 2019


You’re doing SEO, but you know it takes forever
for the results to kick in. It’s not gonna be three
months before you see results, it’s not even six months. It’s somewhere between
six months and a year. And within the first
year to the second year, that’s when you really see
your SEO ranking skyrocket. I don’t care what industry you’re in. And if you’re getting
results within a week, that means your site’s already really old and has authority, but in most cases that means you’re going after easy keywords that aren’t gonna generate you any income. Hey, everyone. I’m Neil Patel. And today I’m gonna share with you the main key metrics you should be measuring for your SEO campaign. (light poppy music) So the first metric you should be measuring is your search traffic. You can see this within Google Analytics. Google Analytics tells you if your search traffic is going up or down. If it’s going up, good for you! If it’s going down, you
need to change something. The second thing you need to do is sign up for Google Search Console. It’s another free tool provided by Google and it’ll show you the
number of impressions you’re getting from Google. See, before you get traffic from Google, you get impressions. What an impression
means is someone’s doing a search query on Google, they see your listing,
but they don’t click. They may click, they may not. But in most cases, you’re gonna have way more impressions than clicks. And typically, you get impressions first, because you’re at the
bottom of the rankings, you’re down in page three or page four, and eventually, as you
move up to page one, you get more clicks. And as you see that impression count continue climbing month over month, it means you’re doing something right. If it’s going down, you’re
doing something wrong and you need to change
your SEO model, all right? The third strategy I
have for you, or more so, third metric that you need
to be tracking is backlinks. Use ahrefs.com. When you’re using ahrefs, it’ll show you how many people are linking to you. And you don’t wanna just
track your backlinks. You wanna track how many
backlinks you’re getting, and how many backlinks your
competitors are getting, and who’s growing faster. If you’re growing faster
than your competitors, and you’re getting more
authoritative natural links, you’re not buying them,
which you shouldn’t, you’re in a good place. The fourth thing you need to be measuring is how much content you’re producing. If you’re producing four
articles a week, good for you. If you’re producing one a week, it’s gonna take you forever to do well in the search landscape? Ideally, you need to be producing three or more articles
per week, at minimum. You should try to wanna
go to one or two a day, you could even go to five or six a day, but that’s just overboard. I’ve tested it out, it’s a lot of work, and yes, you do get more
search traffic over time, but the more content you produce, there’s more keywords that Google can potentially index you for. The last metric I want you to track is number of index pages. Your Google Search Console will show you how many index pages you have. If you have it, you wanna submit a site map
to Google Search Console. If you’re running on WordPress, use the Yoast SEO plugin. That plugin makes it easy, where it automatically creates
a site map, updates it, and tells Google every time
you have a new blog post. Measure those metrics and you’ll know if you’re on the right path. If your numbers are all going down, then you should adjust your SEO strategy and something you’re doing is not working. If they’re going all up, do
more of what you’re doing! (light poppy music)

21 thoughts on “SEO Test 101: How to Measure Your Search Engine Optimization Efforts

  1. Sabyasachi De Post author

    Hello sir….lv from India… running a blog..want help for seo

    Reply
  2. Tech Salman Post author

    Sir when are you going to make a course about SEO… A TO Z SEO… I WILL BE THE FIRST ONE TO ENROLL IN IT

    Reply
  3. Neeraj Beniwal Post author

    Sir, Please make video how to copy Backlinks from Ahref

    Reply
  4. Pan Life Post author

    This Guy is a SEO GOD For ME, m gonna dominate SEO in 2018 with Your Training, learning basic looking forward to advance training.

    Reply
  5. BlackDeath12345 Post author

    Hey neil, how can a fellow titan connect with u? I want to pitch u an idea to invest.

    Reply
  6. Asifur Rahman Rakib Post author

    lots of informative tips . You`re awesome trainer , Neil

    Reply
  7. jean lupascu Post author

    Hi! I'm a big fan, I read every new post and watch every new video. Awesome work! Regarding the frequency of the posts, I make SEO for a site that have over 1500 articles. unfortunately, only 60-100 visitors/day and only few backlinks. So, it's very important to make the keyword research first, then publish long and optimize content AND then try to find people who can share or give a backlink. In my industry, the top ranking site has bought articles on almost every authoritative site from my country and dominates. So, I think buying it's against Google's rules, but let's face it, few people will give a link if you are new. In my country, every authoritative site sell "backlinks" or articles so it's almost impossible to rank and Google doesn't penalize them.

    Reply
  8. Rrakesh Ssharma Post author

    Hi i bought ahref tool and buzzsumo
    The buzzsumo is not so good
    If i write 5 articles per day that
    I want to make 1000 backlinks for one article
    Then 5000 baclinks for 5 articles

    5000 articles per day how is it possible?

    Reply
  9. Luxus Häuser Post author

    Neil, If your company is based in one location but provides services in another location, does that confuse Google in anyway? Does Google rank local companies providing the same type of service higher because they are local? Is there any research on this?

    Reply
  10. Michael Ballard Post author

    +neilvkpatel Thanks for the simple actionable advice. I dind't even know about index pages.

    Reply

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